Joanna Cosgrove, Contributing Editor11.02.15
No longer limited to the holidays, cosmetic, personal care and fragrance gift sets are produced to mark a variety of special occasions throughout the year. And whether it’s purchased as a gift for someone else (or even for themselves), consumers love boxes that are pre-filled with fun products.
“Gift sets really deliver delight to the receiver as they’re packaged to feel like little luxuries, and often include a bonus product or premium that feels like a splurge,” says Suzan Kerston, executive vice president, Bert-Co, Los Angeles, CA. “They also encourage the shopper to buy an entire set—something they might not normally do.”
Because gift sets often need to flexibly accommodate a family of products in t
“Gift sets really deliver delight to the receiver as they’re packaged to feel like little luxuries, and often include a bonus product or premium that feels like a splurge,” says Suzan Kerston, executive vice president, Bert-Co, Los Angeles, CA. “They also encourage the shopper to buy an entire set—something they might not normally do.”
The Art of Shaving worked with HLP Klearfold on this windowed gift set package.
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