Features

Small in Size, Mighty in Responsibility

Diminutive, sample-sized packages can take many forms and fulfill a broad variety of roles at market.

Related CONTENT

Joanna Cosgrove, Contributing Editor09.01.15

PLAY! by Sephora is a new monthly subscription box that delivers sample sizes of the retailer’s hottest prestige brands and products–directly to your door for just $10 per month. It also offers a host of extra benefits. This month’s premier box includes the items shown above from Sephora Collection, Marc Jacobs Beauty, Elizabeth and James Nirvana, GlamGlow, Bumble and bumble and Ole Henriksen. Subscription boxes have boosted the production of creative sample packages.

Depending on whom you ask, miniature-sized packaging can be referred to by any number of names—unit dose, trial-sized, travel/amenity, sample and limited use. Equally broad are the different ways these packaging configurations can be used—whether it’s to create a buzz around a new product, allow users to experience a new-to-them product, or give users a convenient way to travel with the products they already love.

“Brands have an ongoing strategic need to reinforce the decisions consumers make to buy their products [and] being able to make it easy for

Continue reading this story and get 24/7 access to Beauty Packaging for FREE

FREE SUBSCRIPTION

Already a subscriber? Login

Related Searches

Suggested For You

Are You Sitting On Obsolete Packaging Inventory?

Are You Sitting On Obsolete Packaging Inventory?

MakeUp in NewYork Event Info

MakeUp in NewYork Event Info

Loop Reuse Platform Moves In-Store with Global Retailers

Loop Reuse Platform Moves In-Store with Global Retailers

Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025

Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025

CIBS Reschedules All 2021 Events

CIBS Reschedules All 2021 Events

Pretium Packaging Acquires Alpha Packaging

Pretium Packaging Acquires Alpha Packaging

Silgan Holdings Acquires Gateway Plastics

Silgan Holdings Acquires Gateway Plastics

Jinjoo Labs Appoints Louise Caldwell as CEO

Jinjoo Labs Appoints Louise Caldwell as CEO

Henkel, L’Oréal, LVMH, Natura &Co and Unilever Form New Cosmetics Consortium

Henkel, L’Oréal, LVMH, Natura &Co and Unilever Form New Cosmetics Consortium

Farouk Systems Founder Earns Beauty Heroes of the Pandemic Award

Farouk Systems Founder Earns Beauty Heroes of the Pandemic Award

The Hut Group Announces Plans to Separate its Beauty Division

The Hut Group Announces Plans to Separate its Beauty Division

Fusion To Feature

Fusion To Feature 'The Drip' Collection

Mintel To Talk About Traceability

Mintel To Talk About Traceability

Tribe Dynamics To Present

Tribe Dynamics To Present 'Healthification'

L'Oréal USA Achieves Carbon Neutrality Across All U.S. Sites

Related Sponsored Content

Are You Sitting On Obsolete Packaging Inventory?

McKernan Packaging Clearing House helps businesses recoup costs associated with surplus inventory.
MakeUp in NewYork Event Info

...
09.07.22
Cosmetics

Loop Reuse Platform Moves In-Store with Global Retailers

Partners with Carrefour (France), Tesco (UK), AEON (Japan), Kroger (U.S.), and Woolworths (Australia).
09.22.21
Cosmetics

Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025

Rapid urbanization, rising disposable income and social media exposure are driving growth, says GlobalData.
09.22.21
Cosmetics

CIBS Reschedules All 2021 Events

Cites health and safety concerns.
09.21.21