Joanna Cosgrove, Contributing Editor09.01.15
PLAY! by Sephora is a new monthly subscription box that delivers sample sizes of the retailer’s hottest prestige brands and products–directly to your door for just $10 per month. It also offers a host of extra benefits. This month’s premier box includes the items shown above from Sephora Collection, Marc Jacobs Beauty, Elizabeth and James Nirvana, GlamGlow, Bumble and bumble and Ole Henriksen. Subscription boxes have boosted the production of creative sample packages.
“Brands have an ongoing strategic need to reinforce the decisions consumers make to buy their products [and] being able to make it easy for
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