• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    'Dispensing Beauty': Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Ulta Beauty Opens in Herald Square

    Elizabeth Arden Taps Sui He as Global Brand Ambassador

    Natura &Co Outperforms the Global Market in Q4 2020

    Global Hair Color Market Forecasted to Grow

    Estée Lauder Establishes Equity and Engagement Center of Excellence
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge

    New High Glass Offers Six Premium In-Stock Bottle Collections

    Creating Packaging To Safeguard a More Hygienic User Experience
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Elizabeth Arden Taps Sui He as Global Brand Ambassador

    Global Hair Color Market Forecasted to Grow

    Estée Lauder Establishes Equity and Engagement Center of Excellence

    Glossier Introduces the Beauty Bag

    Ulta Beauty Launches Reusable Packaging in Partnership with Loop
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge

    New High Glass Offers Six Premium In-Stock Bottle Collections

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

    'Dispensing Beauty': Dispensers for Greater Functionality

    Beauty That’s Ultra Luxe and Sustainable
    Top 20 Companies
    L’Oréal

    Mary Kay

    LVMH

    Avon

    Unilever
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Coverpla Inc.

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Paklab

    Neenah Packaging

    USS LLC
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    BizBash Names Unfiltered Experience ‘People's Choice: Best Influencer Event’

    CEW Goes Virtual with Annual State of the Beauty Industry Report

    Easyfairs Announces New Three-Day Digital Event

    NYSCC Supplier’s Day Announces New Dates

    Cosmoprof India Announces 2021 Dates
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Features

    ‘Made in the USA’ Packaging Balances Global Production

    ...

    Related CONTENT
    • Achieving Your Sustainability Goals
    • Beauty Packaging Announces B2B Beauty Box Sampler
    • How Will Beauty Look in 2021?
    • The Perfumed Plume Awards Open Submissions
    • Germ Ready Launches Alcohol-Free Hand Sanitizer
    Jamie Matusow, Editor-in-Chief09.01.15

    CPP Global manufactures multiple sizes of thick-wall cosmetic jars in the U.S., and offers a variety of decorative techniques.
    Domestic manufacturing continues to gain ground in the U.S., often making the headlines—primarily due to President Obama’s push for industrial revitalization and job growth, and Walmart’s pledge to spend billions of dollars buying North American-made goods.

    For beauty brand manufacturers, advantages of working with domestic suppliers can include speed to market, supplier collaboration, tightening the supply chain, overall quality and consistency, stocking, easy re-orders, shipping, lead times and expedient turnkey solutions. Advanced deco techniques in the U.S. have also opened up opportunities for stateside production that may not have existed previously.

    Still, every cosmetics launch differs and in today’s global market, many cosmetic-industry packaging suppliers are finding that a mix of domestic and overseas options is necessary to meet brands’ needs.

    Brian Tauber, CEO, CPP Global, says, “In an effort to maximize the value we can provide to our customers, offering a domestic and overseas supply option is absolutely critical.” He says not only are there cost differences that may dictate one location over another, but many of their customers have either their own or contracted filling operations in countries that are in or closer to their markets. “If we can provide a single source that matches their objectives,” says Tauber, “we enhance our value as a supplier and potential partner. Once we achieve a true partnership relationship, we—and our customers—can both jointly invest in activities that benefit both companies.”

    Tauber explains further: “First and foremost, we feel that having a U.S. manufacturing option is just good business. There are definitely products that are more tailored to an overseas supply strategy, but offering the lead-times, quality and service levels of a U.S.—and global—solution is where the customers realize the greatest value across all of their products, electing which ones to purchase domestically and which ones are appropriate for overseas.”   He says CPP Global expanded over the years to ensure that they could offer their customers both options, allowing them to minimize their supply base and maximize the benefits of working across a much larger platform. “We love manufacturing in the U.S. and providing jobs to our associates, but doing so requires us to have the business fundamentals to be competitive and maximize the value we provide to our customers,” says Tauber.

    Ultimately, the ideal situation for optimum production and delivery can be local manufacturing within each regional market.

    Essel Propack Americas, LLC is a global company with production facilities from the U.S. to China to India. Wendi Caraballo, marketing manager, says, “Our goal is to supply our tubes within our area/country. For example, our  Virginia plant will supply all of the United States, and our Mexico plant will supply that area to keep shipping costs down for our customers.”


    The Urban Decay carton markets line extensions with having a sample as an integral part of the package. Arcade Beauty produces the sample and Color Optics applies the sample while in carton production—in Rockaway, NJ.
    As a global tube manufacturer, Caraballo says their various locations can share innovations and tube capabilities. “If we don’t make a particular tube size in our U.S. plant, we can look to one of our other locations to bring that particular size or option in to complete the customer’s order,” she explains. “That allows us to keep the majority of the business here in the U.S. with only having to look to one of our other locations if we can’t do it here.”

    Joe Cicci, president, Color Optics by Arcade, says, “A true global packaging supplier will have manufacturing facilities on different continents with equal production capabilities to provide consistent line image graphics for the brands produced.”

    Cicci says that while Arcade Beauty is a global packaging provider, the stateside turnkey requirements are very important to Color Optics by Arcade. He explains, “With lead times ever shrinking and graphic decorations expanding, domestic supply of qualified high-end packaging suppliers is vital.” He adds, “Many customers are very interested and committed to turnkey suppliers with multi-capabilities and innovative packaging.”

    A strong collaboration between Color Optics by Arcade and Arcade Beauty resulted in Urban Decay’s unique package that cross-markets line extensions with having a sample as an integral part of the package. The customer gets to trial a new product sample, as it is part of the purchased package. Arcade Beauty produced the sample and Color Optics applied the sample while in carton production, in Rockaway, NJ.

    The same domestic-global criteria apply to machinery. Robert Patetta, regional sales manager, Norden-Kalix-Citus-Volpak-R.A. Jones, says Norden is the No.1 supplier in both the USA and worldwide for tube filling machinery. He explains that cosmetics and personal care products are often different from country to country so usually these products need to be produced in the domestic market they are for, in addition to shipping and rapid time-to-market needs. Patetta says Norden has a presence in every market worldwide “through direct sales or highly qualified agents.”

    Neenah Packaging was founded in Neenah, Wisconsin in 1873. Mark Sng, director of marketing, says, “We are proud to be U.S. born and raised. That rich heritage comes into play in every single thing we do.”

    Neenah’s products are now available on six continents, and Sng says, “We remain true to our roots no matter where business opportunities take us—authenticity speaks in every language.”

    Supplier Collaboration

    Sometimes brand manufacturers abroad that are selling/distributing in the U.S. look for domestic suppliers rather than shipping everything from afar. Suppliers are also offering cooperative arrangements and enhanced networking connections to ensure seamless production and delivery.

    This was the case with a recent project executed by Disc.


    Disc provided the cartons for Rodial, a UK-based company
    that is launching their NIP+FAB product line in CVS.
    John Rebecchi, senior vice president, Disc, says, “The U.S. personal care product market has become attractive to foreign brands and many are interested in producing their packaging and products domestically. The reasons given typically focus on quality and the ability to quickly respond to market demands.”

    “Networking and collaboration are critical in making these relationships work,” explains David Wolf, sales executive, Disc. He says, “We are finding the key to developing this sector is networking. Working with designers, contract fillers, and formulators makes us valuable to potential customers that want help sourcing domestic suppliers.”

    For example, Wolf cites Rodial, a UK-based company that is launching their NIP+FAB product line in CVS. “Through a series of connections, we were referred to them as a preferred supplier of folding cartons. We now work with other supply chain members to create a seamless workflow to satisfy their requirements.”

    Neenah Packaging’s Sng, also talks about the essential collaborative process between suppliers to get the job done in the most efficient manner. He says when the brand and/or distribution is U.S.-based, there are several advantages to working with a U.S. supplier like Neenah. “First,” he says, “the brand can communicate Made in the U.S. as a tangible customer benefit that aligns with the overarching emphasis being placed on authenticity. Second, the costs of shipping may be significantly reduced. Third, because shipping distances are shorter and often to multiple locations, the brand’s environmental footprint and impact are also reduced. Fourth, the manufacturing lead times and production times are generally shorter than outside the U.S. Finally, the ability to partner with multiple U.S. suppliers on the same project in the States generally makes communication easier. Nothing gets lost in the translation.” 


    Domestic supplier collaboration was essential when Reorient, an artisanal herbal house, chose Neenah Packaging to provide the packaging for its Rose & Root elixirs. (Credits: Design-Aslan Graphics; Botanical Illustrations-Charmian Liang, and Emily Berry)
    Supplier collaboration was essential when Reorient, an artisanal herbal house specializing in the creation of one-of-a-kind, edible herbal products, chose Neenah to provide the packaging for its Rose & Root elixirs.

    Reorient’s Jess Ng says they decided to source their packaging from a U.S. supplier because “We’ve always believed in a streamlined production process for our products and packaging—the fewer hands involved the better—for efficiency and harmony in design.” She says this is especially true with something as visual, tangible, and personal as paper. “It was really great to have a supplier like Neenah in the country, as well as a local designer such as Aslan Graphics who could work closely with them to test the various options and dependencies for our packaging. Neenah had more options available and of higher quality, and being in the same country, the same time zone, using the same mail service, etc., those things allowed us to move quicker in sampling, selecting and obtaining the right paper for us.”

    No Clear-cut Answer

    Returning production back to the U.S. is of utmost importance to Transparent Container, according to Eric Clamp, director of marketing. He says, “It’s a topic we’re strongly committed to. We’ve devoted extensive resources to studying the issue, looking for trends, insights, and actionable ideas that our customers and prospects can use in their businesses.”

    Clamp says the concept of moving production back to the U.S.—called re-shoring—is steadily gaining momentum in a wide range of industries, fueled by a convergence of factors, including decreasing U.S. energy costs, rising labor costs in Asia, and the public’s increasing expectations for greater customization and faster product cycles in the goods they purchase.

    But he admits it’s not always a clear-cut equation. He says the decision to produce in the U.S. is just as complex as the decision to shift

    Transparent Packaging produced the clamshell packaging for Soft Lips in the U.S. Eric Clamp, director of marketing, Transparent, says, “Everything goes in cycles, including the question of where to produce and package.” He says, “Now we’re seeing convincing evidence that the pendulum is swinging back in favor of
    domestic production.”
    production abroad. Clamp says this is especially true for brands that have a strong stake in being able to say they’re Made in USA. “Some markets and customer demographics are extremely sensitive to this,” says Clamp. “While many of them readily embrace products made abroad, others bristle at the notion of buying foreign goods.”

    Clamp adds that even though many staunch ‘USA-only’ consumers have softened on the idea of buying foreign-made products over the years, most of them would still rather purchase American-made goods to the greatest extent possible.

    He says this aspect of Made in USA is hard to quantify. But it’s no less real or significant. “Smart marketers are tapping into this idea increasingly,” he says.

    He cites Walmart’s recent initiative to dramatically increase the number of American-made products carried in its stores. The giant retailer has announced plans to purchase $250 billion in products made in the U.S. over 10 years. And at the same time, they’re increasing support for the re-shoring of goods they already buy.

    Clamp notes: “With Walmart being one of the more significant barometers regarding consumer goods, we have to interpret this initiative as a billboard-sized indicator that there’s real momentum to the Made in USA trend.”

    Accommodating Long- and Short- Lead Times

    But Made in the USA has evolved far beyond a marketing trend, offering beauty brand manufacturers quantifiable lead-time reduction, supply chain improvements and additional benefits.
    Richard Engel, president & COO, Decotech, explains that Made in the USA matters just as much for lead-time reduction and supply chain improvements as it does for marketing messaging these days. “International lead times are becoming a problem as speed-to-market and cash-flow management become more important strategic issues for our clients and our industry,” says Engel.


     Decotech provided the full decoration in the USA for this Balenciaga family of items that filled domestically.
    He explains: “In the U.S., the need for shorter lead times across the board has made Late-Stage-Conversion a must-have strategy in every purchasing manager’s toolbox.”  He says this works especially well for common glass or plastic forms that are used for multiple SKUs, but works just as well for long-life items. In this way, he says, “The long lead-time bottles or jars are purchased and pre-positioned locally by us or by the client. Then the shorter lead-time decoration process is the only thing left to complete.” 

    Engel says Decotech has helped clients significantly reduce their re-order lead-times from 16 weeks to four weeks by employing this technique. “In some cases,” he says, “we are pushing forward to get down to three or even two weeks lead-time on items that require rapid response to sell-through numbers. Our ability to offer this strategy as a turnkey service to our clients has made a large impact and makes things much easier on them in terms of supply chain management and the bottom line.”

    USA Made Quality & Pricing

    Robert Brands, president and CEO, VariBlend, agrees that the Made in USA story has advanced beyond a marketing slant. He says, “Packaging that is made domestically, with U.S. labor, is more than a “feel-good” story today. U.S. brands root for the home team, for sure. But relentless competitive pressure dictates that component quality must be first rate, and pricing must be competitive.”
    He says the trend, therefore, is that domestic quality and delivery times can be superior, and—when all factors are considered—the pricing is extremely competitive.

    But price is not the only factor to consider when selecting a manufacturer; and it’s no longer taken for granted that Asian manufacturing is always less expensive.

    Variblend’s Brands cites customers that have experienced “cost of quality failure” with components sourced offshore. He says after being hurt, these customers now carefully examine all price factors, not just cost-per-piece.

    Transparent Container’s Clamp says there are significant advantages to working with a U.S.-based packaging company like Transparent. “By working with a domestic packaging supplier there are quicker lead times, simpler communication, and more efficient management of projects.”

    He says these benefits are in addition to the increasingly compelling cost savings that are being seen with U.S. made goods. “Labor in Asia is getting more expensive and less predictable, while these factors are stabilizing in the U.S.,” according to Clamp. He adds, “Altogether, it’s triggering a huge rethinking of where companies choose to produce and package their products. It’s no longer automatically assumed that shifting production overseas will cut costs and improve the bottom line.”

    Lean Manufacturing Processes


    Essel Propack recently provided turnkey services to produce the tubes for Galxee Corporation, where Gary Nassiff, CEO, says, “Although we could have gone the way of offshore options, it was always our intent to do business with a U.S. provider in thinking about our future growth, logistics, delivery time, and banking concerns.” 
    Lean manufacturing processes are proving to be a turning point in making U.S. manufacturers competitive and desirable.

    Barry Rinaldi, director of business development at Schneider Packaging Equipment, says, “American manufacturing is succeeding in competition against low-cost regions that once attracted companies looking to improve the bottom line. It’s accomplishing this by trimming waste and improving lean manufacturing processes that help keep overhead low.”

    The concept is simple, says Rinaldi: If a company operates more efficiently, it can pass those savings on and keep manufacturing dollars domestic. He says Schneider is both a U.S. manufacturer, making all of its packaging equipment by hand in the U.S., as well as a source of competitive advantage for U.S. manufacturers, by offering significant competitive advantages while keeping costs low, largely due to its lean manufacturing processes.

    As an example, Rinaldi tells of a private label co-packer that was looking for a solution with a challenging product wrapped in loose plastic “that is hard to manipulate.” He says some products and their packaging are delicate and you don’t want to leave marks or alter or damage them. Schneider created a hypersensitive “End Of Arm Tool” or EOAT, solution that would give them the packaging rate they needed while treating the product gently.” 

    Domestic Advantages

    Tauber of CPP Global says they’ve seen a growing interest among U.S.-based beauty brands for domestic products. “While we have always maintained a strong domestic business, there is definitely a greater effort on behalf of our customers to source more product in the U.S. While the emotional aspect of Made in the U.S. is possibly a factor, the predominant reason is to enhance their businesses.” He says automation, rising Chinese wages and other cost factors are making the U.S. more competitive, narrowing the gap in piece prices. Add freight, a much greater focus on lead-time, service levels, quality and the inevitable air shipments, and he says their customers are making a much more realistic and comprehensive analysis to the true cost differences between the U.S. and China. “For flagship products,” he says, “our customers’ sense of security is far greater when their components are manufactured in the U.S. versus a lower cost country.”

    Neenah’s Sng says they are seeing “a very high number of customers interested in working with U.S. suppliers, and these packaging customers … are emphatic about the benefits and results. “They choose us over non-U.S. alternatives,” he says, “for the overall quality of our materials and manufacturing processes, the customer intimacy we provide, and our renowned consistency, e.g. reorders. They can expect exactly the same packaging whether it was first ordered five weeks ago, five months ago, or five years ago.”

    Shipping problems such as the recent labor strikes by West Coast dockworkers have made some brands rethink where their goods are originating.

    Essel Propack’s Caraballo, says, “With the recent port issues, we have seen an uptick in customers who were previously purchasing overseas. Customers are willing to pay more to get their tubes domestically. In the long run it can save them money because they will be able to continue to have their product in the market instead of running out of stock because they are waiting on their tubes that are held up with port issues.” Another reason to buy domestic, she says, is that customers also want to support U.S. made products and many will showcase that on their package.

    For example, Essel Propack recently provided turnkey services to produce the tubes for Galxee Corporation, which markets Rhemu pain relief products.

    Gary Nassiff, CEO, says, “Although we could have gone the way of offshore options, it was always our intent to do business with a U.S. provider in thinking about our

    Providence Metallizing supplied Victoria’s Secret with a selective metallized coating to the back side of the faceted bottle for the Limited Edition Bombshell Pink Diamonds release last Christmas.
    future growth, logistics, delivery time, and banking concerns.” So he was delighted to find and work with Essel Propack.

    He explains: “We were trying to source a major six color digital print job for our 6-oz tubes for Rhemu, and were told by our local tube silk screening company that due to lack of U.S.-based full color tube printing technology, the only solution would be China. I was not satisfied with the four-to-six-month lead time, nor was I convinced the order would be handled properly due to West Coast union shipping lane delays at the time. So I proceeded to search for a U.S. solution, which took over four hours to research on the internet, phone calls, and asking a lot of detailed questions. Finally, I found Essel Propak, and they were very easy to communicate with, responsive, and very willing to provide the printing technology required to accommodate our needs.

    Nassiff says Essel’s turnkey solution was exactly what they were looking for in the U.S., with all the “whistles and bells” that a professional and competent full color tube printer could offer.

    “Obviously,” says Nassiff, “it was quite a relief to know we had sourced this important project in the U.S., and were not forced to deal with China, or some other foreign country and its many potential unknown difficulties and delays.”

    Further, Nassiff says the U.S.-based pricing was “excellent, and very impressive as to the manufacturing and printing technology offered in a total turnkey situation, which was exactly what we were looking for.”

    Purely Domestic Packages and Capabilities

    Providence Metallizing operates exclusively from a domestic facility in Pawtucket, Rhode Island. Richard Sugerman, president says they have an advantage in being able to produce things that cannot be made elsewhere in the world. He has noted some related trends due to the company’s location.


    Robert Brands, president and CEO, VariBlend, maintains that domestic success relies on quality, uniqueness and reputation. He says the company’s expertise in variable dual-chamber dispensing, combined with Made in U.S. quality, creates a compelling proposition.”
    “First,” he says, “when the appearance of a package cannot be reproduced overseas to the brand’s satisfaction, then they seek domestic sources. Also, if the quantity is small and the lead time is short, there may not be time to go offshore.”

    Sugerman says for some programs, it is easier to qualify and produce domestically if the requirements are more complex and there could be miscommunication about the exact needs.

    Another factor for going domestic: Sugerman says last-minute changes by marketing may not leave enough time to requalify offshore. Additionally, some brand manufacturers want to keep their domestic capacity busy so he says they will source secondary processes in the U.S.

    Some of Providence Metallizing’s jobs are for limited editions or small runs. For instance they supplied Victoria’s Secret with a selective metallized coating to the back side of the faceted bottle for the Limited Edition Bombshell Pink Diamonds release last Christmas. After the selective coating, Providence applied a second soft pink overcoat to the entire bottle. This gave the appearance of a mirror when you looked through the bottle from the front side and showed the brand’s name “floating” in the juice.

    They also supplied a gunmetal finish to Boom Creative on a glass bottle for a small program. Sugerman notes: “It did not make sense to look overseas because the quantity requirement was small and the glass was already in the U.S.”

    Mixed Predictions

    While some packaging manufacturers feel confident about the continued rise of domestic production, others see potential pitfalls.

    Sugerman says domestic manufacturing is very difficult for the cosmetics industry in general. He says price pressures are always there and “this makes it difficult to compete with low cost-countries in our industry.” He says large investments in plant and equipment are required to satisfy the brands, and as prices are lowered, it becomes challenging to make that money back. In addition, he says, “Sometimes a program may start in the U.S., but get quickly transferred for a lower cost overseas once the brand finds out if the product is having favorable sell-through at retail.”

    Brands maintains that domestic success relies on quality, uniqueness and reputation. He says, “It’s important for us at VariBlend to maintain our reputation as a quality U.S. supplier of innovative dispensing solutions. Our expertise in variable dual-chamber dispensing, combined with Made in U.S. quality, creates a compelling proposition.” He says there is no reason to go elsewhere for dual-dispensing solutions, as they have them all, and they are made right here in the U.S. He emphasizes, “The once-overwhelming cost advantage held by other countries, such as China, is shrinking—and fast.”

    Brands says, “Not that long ago, the popular wisdom was to source overseas. China, in particular, got a lot of play. Then, cosmetic brands experienced ‘cost of quality failure.’ The products just were not that good. And OTIF [On Time In Full delivery] suffered. With speed-to-market critical, Made-in-America is a compelling quality and value story.”

    He adds: “Thanks to this country’s innovative thinking and work ethic, these days U.S. manufacturing is back. Companies should undertake a rigorous, product-by-product analysis of their global supply networks that fully accounts for total costs. China, for example, is no longer the default option.”

    Transparent Container’s Clamp, believes, “Everything goes in cycles, including the question of where to produce and package.” He says, “Now we’re seeing convincing evidence that the pendulum is swinging back in favor of domestic production. We strongly believe there’s a lot of life left in the Made in USA trend.”  

    Making a ‘Made in USA’ Product Claim Ads are coming under close scrutiny

    Truth in Advertising (TINA.org) is a non-profit organization based in Madison, CT, that guides consumers to protect themselves against false advertising and deceptive marketing.
    Recently, they blew the whistle on Revlon for their “Almay Simply American” advertising campaign.

    While Revlon denied that the campaign was deceptive, the cosmetics giant made changes to its online presence soon after, substituting the slogan “Almay The American Look.”

    Revlon’s actions come just six weeks after TINA.org published the results of an investigation that revealed that more than 95% of Revlon’s Almay line of cosmetics sold on its website failed to meet the legal standard for the “Made in the USA” claim implied by the slogan, “Almay Simply American” coupled with a marketing campaign filled with patriotic symbolism.

    TINA.org also recently took Walmart to task on its use of false and deceptive Made in the USA labels found on over 100 products on its website. Walmart is in the process of making corrections.
    The basic legal premise is explained here: www.truthinadvertising.org/made-in-the-usa/

    For more on Truth in Advertising’s activities in the beauty industry:

    www.truthinadvertising.org/category/learn/consumer-information/beauty/

    www.truthinadvertising.org/ftc-ignores-pleas-make-loreal-pay/

    www.truthinadvertising.org/willa-girls-no-junk-claim/

     www.truthinadvertising.org/tag/made-in-usa/


    Websites Promoting ‘Made in USA’ Cosmetics

    Many beauty consumers have taken up the torch in support of U.S.-made cosmetics, and there are a number of online retailers that now offer these products exclusively, or in a separate section on their site.

    • www.youbeauty.com

    • www.cleopatraschoice.com

    • www.usalovelist.com/clean-beauty-brands-made-in-usa/

    • www.americansworking.com/healthandbeauty.html

    • www.vermontcountrystore.com/store/jump/Health_&_Beauty/Made_in_the_USA/cat880024

    U.S. Brands and Packaging Designers Get Specific

    In addition to customers choosing U.S. manufacturers, Mark Sng, Neenah Packaging’s director of marketing, has noticed specific trends relating to U.S. customers’ packaging requirements.

    Sng says, “U.S. brand marketers and packaging designers have long sought to differentiate through color. Domestically we are receiving more queries from brands to help them use a particular color on their packaging and be able to extend that same color across to their brand collateral and marketing materials.” Texture is also important, says Sng. “Cosmetic and beauty brands go to great lengths to test and understand how their product may feel on the skin once it is applied, e.g. smooth, shimmery, glistening, etc. More are thinking about how those same attributes may be integrated into the design of the package through the use of high-touch textured papers and unique finishes.”

    Environmentally responsible features have also gained ground with U.S. brands, says Sng. He references a recent study which found that 55% of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive environmental impact. “U.S. customers, given a choice,” he says, “are willing to put their money where there heart is; brands are continuing to put environmental considerations first. They continue to seek third-party certifications, such as those we offer through the Neenah Green program, to validate their claims across the supply chain.” 
    Related Searches
    • Fragrances
    • Sample/Travel Sizes
    • Cosmetics
    • Skin Care/Sun Care
    Suggested For You
    Achieving Your Sustainability Goals Achieving Your Sustainability Goals
    Beauty Packaging Announces B2B Beauty Box Sampler Beauty Packaging Announces B2B Beauty Box Sampler
    How Will Beauty Look in 2021? How Will Beauty Look in 2021?
    The Perfumed Plume Awards Open Submissions The Perfumed Plume Awards Open Submissions
    Germ Ready Launches Alcohol-Free Hand Sanitizer Germ Ready Launches Alcohol-Free Hand Sanitizer
    Packaging Decorated to Make a Lasting Impression Packaging Decorated to Make a Lasting Impression
    CPP Global CPP Global
    Packaging Solutions In Small Quantities Packaging Solutions In Small Quantities
    Briogeo | Ecommerce Ready Packaging Briogeo | Ecommerce Ready Packaging
    Anecdote Candles Launches  Scents for 2020 and 2021 Anecdote Candles Launches Scents for 2020 and 2021
    Nudestix Launches Nudeskin Nudestix Launches Nudeskin
    Estée Lauder Companies Appoints MAC Estée Lauder Companies Appoints MAC's New Sr VP
    bioClarity | Acne Serum | Drink It Up bioClarity | Acne Serum | Drink It Up
    12. Amorepacific 12. Amorepacific

    Related Features

    • Cosmetics | Skin Care/Sun Care | Sustainable Pkg/Practices
      Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

      Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

      How color cosmetics brands and suppliers are navigating through the pandemic by focusing on sustainable packaging, new consumer behaviors, & more.
      Jamie Matusow, Editor-in-Chief 03.01.21

    • Applicators | Dispensers | Sample Sizes | Sample/Travel Sizes | Skin Care/Sun Care
      Creating Packaging To Safeguard a More Hygienic User Experience

      Creating Packaging To Safeguard a More Hygienic User Experience

      Packaging suppliers are doubling down on sanitary packaging innovations and product delivery solutions. Single-dose, hygienic sampling will be here to stay.
      Joanna Cosgrove, Contributing Editor 03.01.21

    • Airless | Bottles/Jars | Cosmetics | Package Development | Pumps | Skin Care/Sun Care | Sustainable Pkg/Practices | Tubes

      'Dispensing Beauty': Dispensers for Greater Functionality

      The right type of dispensing system elevates all types of beauty products, from skin care to fragrances—and even lipstick.
      Marie Redding, Senior Editor 03.01.21


    • Hair Care | Personal Care | Skin Care/Sun Care
      Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

      Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

      Drunk Elephant—Bright, Happy, Clean. Tiffany Masterson talks about the brand’s meteoric rise, ‘near-unicorn’ sale to Shiseido, & colorful packaging.
      Jamie Matusow, Editor-in-Chief 02.03.21

    • Brushes | Cosmetics | Eco-friendly | Lipstick packages | Mascara Containers | Sustainable Pkg/Practices
      Key Insights on Lip Color & Mascara Packaging

      Key Insights on Lip Color & Mascara Packaging

      There's no shortage of packaging for both mascara and lip color—especially if you're looking for refillable designs & sustainable materials, suppliers say.
      Marie Redding, Senior Editor 02.03.21

    • Cosmetics | Skin Care/Sun Care
      Our 4 Finalists—Beauty Company of the Year: Excellence in Packaging

      Our 4 Finalists—Beauty Company of the Year: Excellence in Packaging

      A look at our finalists—and execs from e.l.f. cosmetics, Huda Beauty, Murad, and Smashbox talk about packaging.
      Jamie Matusow, Editor-in-Chief 02.03.21


    • Anti-Counterfeit | Cosmetics | Decorative Effects | Package Development | Printing/Decorating | Sustainable Pkg/Practices
      Packaging Decorated to Make a Lasting Impression

      Packaging Decorated to Make a Lasting Impression

      Decorating techniques transform packaging, ensuring that bottles, jars and boxes for makeup, skin care and fragrances ‘pop’—both on shelf and online.
      Marie Redding, Senior Editor 11.30.20

    • Cartons/Boxes | Cosmetics | Eco-friendly | Fragrances | Skin Care/Sun Care | Stock Pkg
      Sustainability Drives New Solutions in Innovative Cosmetic Packaging

      Sustainability Drives New Solutions in Innovative Cosmetic Packaging

      Packaging innovations focus on sustainable materials, small sizes, and hygienic solutions—as well as visual aesthetics and engineering feats.
      Jamie Matusow, Editor-in-Chief 11.30.20

    • Fragrances | Skin Care/Sun Care | Turnkey
      Turnkey’s Benefits Shine, Especially During Covid

      Turnkey’s Benefits Shine, Especially During Covid

      Turnkey service suppliers are ramping up innovation and production to capture business and dependably deliver on-time services in a Covid-stunted global market.
      Joanna Cosgrove, Contributing Editor 11.30.20


    • Cosmetics | Low MOQs | Skin Care/Sun Care | Stock Pkg
      Packaging Solutions In Small Quantities

      Packaging Solutions In Small Quantities

      Low minimum order quantity (MOQ) packaging fits the bill for cost-conscious Indie brands and global brands with limited specialty launches.
      Joanna Cosgrove, Contributing Editor 11.04.20

    • Airless | Applicators | Bottles/Jars | Skin Care/Sun Care | Tubes
      Zooming In On Skin Care

      Zooming In On Skin Care

      Skin care—and self-care—are on the rise, as packaging suppliers must meet increasing requests by beauty brands to satisfy new pandemic-related market demands.
      Marie Redding, Senior Editor 11.04.20

    • Skin Care/Sun Care
      CBD Beauty: Packaging and Promises

      CBD Beauty: Packaging and Promises

      Standing out from competitors is tough. Discover how you can safely market products with packaging that makes sure your first impression is a great one.
      By Jennifer Whetzel, Founder, Ladyjane Branding 11.02.20


    • Skin Care/Sun Care
      CBD Beauty & Personal Care Update: Here. There. Everywhere.

      CBD Beauty & Personal Care Update: Here. There. Everywhere.

      CBD continues to make its way into more formulations across the beauty and personal care market.
      Melissa Meisel & Christine Esposito, HAPPI Magazine 11.02.20

    • Rollerballs | Sample Sizes | Sample/Travel Sizes
      Reinventing Sampling, Post-Covid—and Minis Still Have Major Appeal

      Reinventing Sampling, Post-Covid—and Minis Still Have Major Appeal

      Suppliers offer hygienic sampling solutions for the beauty industry -- and a look at the latest beauty minis & travel sizes.
      Marie Redding, Senior Editor 08.31.20

    • Bottles/Jars | Cartons/Boxes | Cosmetics | Eco-friendly | Made in USA | Skin Care/Sun Care | Tubes
      Covid Boosts USA/Canada Cosmetics Packaging Production

      Covid Boosts USA/Canada Cosmetics Packaging Production

      Insights from leading domestic suppliers -- and what the future of beauty packaging may hold.
      Jamie Matusow, Editor-in-Chief 08.31.20

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Wondering How To Connect To The Latina Market?
    • Mary Kay Ash Named On Women Of The Century List
    • Ulta Beauty Launches Reusable Packaging In Partnership With Loop
    • L'Oreal On How It Will Shape Beauty's Future At Today's Transparency Summit
    Breaking News
    • Ulta Beauty Opens in Herald Square
    • Elizabeth Arden Taps Sui He as Global Brand Ambassador
    • Natura &Co Outperforms the Global Market in Q4 2020
    • Global Hair Color Market Forecasted to Grow
    • Estée Lauder Establishes Equity and Engagement Center of Excellence
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Thymoquinone Inhibits Viral Infection in In Vitro Settings, New Study Finds
    IFT Transitions 2021 Annual Event to Digital Experience
    NY Federal Judge Enters Permanent Injunction Against Dietary Supplement Manufacturer
    Coatings World

    Latest Breaking News From Coatings World

    Sherwin-Williams Announces Resignation of President and COO
    Ashland Completes Expansion and Relocation of Viatel Bioresorbable Polymers Manufacturing Facility
    Evonik Receives Sustainability Award from EcVadis
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex CFO Announces Retirement
    New AI-Based Tool Developed for Coronary Artery Analysis, Intervention Planning
    First Reported Use of Pulse Biosciences' CellFX System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    AGC Biologics Expands Cell and Gene Facility in Italy
    Celonic to Boost Cell & Gene Therapy Production
    Pharmaron Acquires Biomanufacturing Site in the UK from AbbVie
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Ulta Beauty Opens in Herald Square
    Elizabeth Arden Taps Sui He as Global Brand Ambassador
    Natura &Co Outperforms the Global Market in Q4 2020
    Happi

    Latest Breaking News From Happi

    Dr. Sheffield’s Adds New Toothpaste Flavors
    First Two Hand Sanitizers Are Certified by Green Seal
    Elizabeth Arden Taps Supermodel and Actress Sui He
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Arjobex America welcomes Maggie Naberezny to sales team
    Henkel publishes 30th Sustainability Report
    Avery Dennison Smartrac launches new Circus Pro inlays
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    FPInnovations Develops Biodegradable Mask
    Sani Professional Sanitizing and Disinfecting Products Approved by EPA
    Autefa Solutions Offers Fully Automated Line for Protective Mask Production
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Colfax Decides to Divide Its Businesses
    Stryker Corp.'s 2020 Sales Slip 3.6 Percent
    Bioventus Appoints Managing Director, China and Asia Pacific
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login