Marie Redding, Associate Editor04.29.15
The Mercedes Benz fragrance, by QSLD designer Pascal Rivière, has a galvanized metal overshell to match the car’s stylish curves.
Brands are using both metal and metallic materials in various ways. Fragrance and skin care bottles are being encased in metal over shells, while decorations for color cosmetic packages are becoming more elaborate. Aluminum bottles and cans have also been more popular for hair care, personal care products, and even fragrances.
Mike Warford, director of sales at ABA Packaging Corp., says the use of precious metals in decorating is on the rise, across all product categories. “Metal and metal effects for primary packaging give the perception of a high value and luxury product—and we’ve seen a su
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