Features

Metals and Metallics Are Trending

As more brands seek to convey luxury, metal and metallic looks have become more popular than ever for packaging this year.

Related CONTENT

Marie Redding, Associate Editor04.29.15

The Mercedes Benz fragrance, by QSLD designer Pascal Rivière, has a galvanized metal overshell to match the car’s stylish curves.

Metal is always a useful material for packaging, but this year it seems to be more popular than ever. “The trend did not start this year, but has definitely been increasing over the last few years,” says Virginie Lemeunier, vice president, sales and marketing at Axilone USA.

Brands are using both metal and metallic materials in various ways. Fragrance and skin care bottles are being encased in metal over shells, while decorations for color cosmetic packages are becoming more elaborate. Aluminum bottles and cans have also been more popular for hair care, personal care products, and even fragrances.

Mike Warford, director of sales at ABA Packaging Corp., says the use of precious metals in decorating is on the rise, across all product categories. “Metal and metal effects for primary packaging give the perception of a high value and luxury product—and we’ve seen a su

Continue reading this story and get 24/7 access to Beauty Packaging for FREE

FREE SUBSCRIPTION

Already a subscriber? Login

Related Searches

Suggested For You

The Advantages of Made in USA Beauty Packaging: Suppliers Speak

GEKA: Specializing in High-Precision Beauty Applications

New Frontiers For Beauty Sampling, Post-Covid

The Future of Sustainable Packaging: Insights from Beauty Brands & Packaging Designers

Sustainability and Consumerism

Finding Closure: Design Trends for Caps—for Perfume & Cosmetic Packaging

Soapbox Raises Awareness for the Importance of Hygiene with World’s Biggest Bottle of Soap

NYX Celebrates Pride with a Ballroom Makeup Challenge

Bésame Cosmetics Luxe and Glamour, Now Via Refillables

Trivium Wins 3 iF Awards for Packaging Design

Shine On: Metals & Metallics Are Glamorous & ‘Green’

A Sustainable Beauty Conversation: Suppliers Speak Out

A Growing Responsibility for Sustainable Packaging

3 Beauty Brands That Support 1% For The Planet

Bésame Cosmetics Unveils Marilyn Monroe Collection

Related Online Exclusives

Cosmetics

The Advantages of Made in USA Beauty Packaging: Suppliers Speak

We asked leading USA/NA packaging suppliers: ‘What advantages does your company offer brands looking for a domestic packaging provider?’
Jamie Matusow, Editor-in-Chief, Beauty Packaging 09.01.21
Cosmetics

GEKA: Specializing in High-Precision Beauty Applications

New headquarters and a center of excellence fuel innovative liquid cosmetics solution development & production.
Jamie Matusow, Editor-in-Chief
New Frontiers For Beauty Sampling, Post-Covid

The pandemic has forever changed beauty product sampling at retail—and that’s great news for sample packaging innovation.
Joanna Cosgrove, Contributing Editor 08.23.21
Cosmetics | Fragrances | Package Development | Skin Care/Sun Care | Sustainable Pkg/Practices

The Future of Sustainable Packaging: Insights from Beauty Brands & Packaging Designers

Sustainable Packaging is a leading issue in the beauty industry—we spoke to key players to help put things into perspective.
Jamie Matusow, Editor-in-Chief 08.11.21
Cosmetics

Sustainability and Consumerism

A recent study shows that packaging is the most immediate area of visibility for most consumers.
Jason Parkin, founder and president of Compose[d] 07.22.21