Packaging demand is often influenced by trends in product formulations, and this is especially true of airless packages. The two are as connected as mascara is to its applicator. For example, some airless bottles have dispensing tips to apply the product, which are ideal for eye creams. Or, a facial serum can be housed in an airless package that combines a bottle with a metered dose pump dispenser.

A greater variety of products have been going into airless packages, but skin care is still its primary category—especially anti-aging products. As more advanced formulations are developed for other types of products, including hair care and sun care, this may change.

“I am starting to see categories of products other than skin care and cosmetics using airless packages more— such as hair care and body care,” says Vonda Simon, founder and president of