Women are focusing on color, such as enhanced eyes, to look their best. |
It’s all about the face. According to The NPD Group, sales of prestige department store beauty products grew 6% in the 12 months ending August 2013 (September 2012-August 2013), compared to the previous 12 months. Makeup, a $4 billion market, and skin care, a $3.6 billion market, according to the research group, have been the driving forces for growth in the prestige beauty industry between September 2012 and August 2013, with makeup up 7%, and skin care up 8%. Each represents more than a third of the overall prestige beauty dollar growth. Fragrance is growing at a slower pace, up 3% in dollars during the 12 months ended August 2013.
Karen Grant, vice president and global industry analyst, The NPD Group, Inc.—and a member of Beauty Packaging’s Board of Advisors, says, “In makeup, most segments are winning as women focus on color and enhanced eyes to look their best. New product introductions in skin care, like alphabet creams, and the consumer’s focus on preventative care are paying off for the skin care industry.”