Jamie Matusow, Editor08.30.13
Luxe Pack Monaco 2013 |
When the 26th edition of Luxe Pack Monaco gets underway for three days at the seaside Grimaldi Forum—October 23-25—nearly 400 exhibitors of creative packaging, from global to niche firms, will be on hand to present their products and services. About 32 companies will be exhibiting at the show for the first time; 26% of the newcomers are French, 58% European and 16% from outside Europe (USA, Asia). Overall, about 44% of exhibitors are from France, 47% from Europe, and the remainder from outside the region.
In 2012, Luxe Pack Monaco hosted more than 7,000 visitors, of which 52% were international.
Exhibitors will span a wide range of presentation packaging, including caps and closures; raw materials; bottles; labels; bags and pouches; samples; vials and monodoses; ribbons and braid; pumps and valves; design engineering; decoration; POS and displays; finishing and decoration; jars; tubes; and other packaging components.
Focus on Trends
In addition to its always-popular Luxe Pack Trends Observer, this year’s show will provide an even more extensive focus on packaging trends. Luxe Pack Essentials will preview as the first packaging development guide available to all brand representatives following the show. Content for the guide will be provided by industry experts who will share their findings and thoughts on products, innovations and design approaches. The participating experts are: Marc Rosen, American designer and president, Marc Rosen Associates; Hannah Stodell, insight editor at LS:N Global, UK; and Geraldine Bouchot, head of prospective studies and Elodie Nigay, marketing project manager, Carlin International, France.
Another new feature at Luxe Pack Monaco focuses on free individual semiotic consultations. Available by appointment only on October 23 and 24 (contact Nathalie Morel for an appointment: nmorel@idice.fr), brands visiting the show will have the opportunity to book a free consultation with Anne-Flore Maman Larraufie, Ph.D., director of SémioConsult and professor, for an opportunity to assess the emotional potential or decode the hidden meaning of their packaging. (Also see Thursday session below.)
Perfumer Francis Kurkdjian will speak on October 23. |
World-famous perfumer Francis Kurkdjian will serve as this year’s guest of honor, and will present a session on Wednesday, October 23 at 2pm. In 1995, at age 25, Kurkdjian developed his first perfume—le Mâle for Jean Paul Gaultier. Numerous internationally renowned fragrances followed, including Elie Saab Le Parfum, Narciso Rodriguez For Him, Carven Le Parfum, KenzoKi, Elizabeth Arden Green Tea and Lanvin Rumeur.
Selected conferences and round tables include:
Wednesday October 23
Nearly 400 exhibitors will fill the Grimaldi Forum this year. |
11:00am-11:45am: How Can Brands Differentiate Themselves Through Glass Packaging Design? A round table organized and led by Hubert Varlet, former president and CEO, Pochet Group, and ambassador of FEVE, the EU container glass association, with the participation of CEOs of some of Europe’s leading glass companies.
4pm-5:30pm: Eco-Design, Refills, Bulk, Recycling: What Are the Solutions to Reduce the Environmental Impact of Packaging Tomorrow? A round table organized and led by Elizabeth Lavile, founder and director of the sustainable Development Consultancy Agency, UTOPIES.
Thursday, October 24
10:00am-10:45am: The ‘Design to Cost’ Approach: The Method That Integrates Costs from the Conception. Given by Georges Cheroute, director of industrial methods and quality, Renault Consulting.
3pm-3:45pm: Luxury Consumption Patterns Across the World: The Impact of Religion. Given by Pascal Morand, i7 Institute for Innovation and Competitiveness and professor at the ESCP Europe; and author of “Luxury and Religion: Eastern Wealth Ethics in the West.”
4pm-4:45pm: Packaging Between Sense and Sensibility: Create Meaning Using Semiotics. Anne-Flore Maman Larraufie, Ph.D., director of S.mioConsult and professor, explains how using semiotics can help brand managers and marketers to reconcile the rational and emotional aspects of luxury packaging while giving the customer an opportunity to give meaning to the product.
Friday, October 25
10am-10.45am: Luxe Pack Trends Observer. (Attendance by pre-registration only at nmorel@idice.fr. ) The objective of this roundtable is to restore the work of decoding the launches of the year. They are joined this year by a sociologist and an expert in market research and forecasting.
11am-11.45am: Cosmetic Regulations: Passage to the World? A round table led by Aline Weber, regulatory officer at COSMED.
1:30pm-2:15pm: Chinese Luxury Market Trends and Consumer Expectations. A round table organized by the China Luxury Industry Association.
Special Features
Once again Luxe Pack Monaco’s Innovation provides exhibitors with a dedicated area located in the Atrium for introducing their latest innovative solutions. Presentations last for 15-20 minutes and take place throughout the three-day event.
“Green” continues to be a critical topic in the packaging industry and Luxe Pack Monaco devotes a great deal of attention with a round table (see above listing), product showcase and award dedicated to sustainable packaging.
More info: www.luxepack.com