09.01.13
Inter Parfums’ subsidiary signs licensing deal in Hong Kong |
Jean Madar, chairman and CEO of Inter Parfums, Inc. stated, “China is a strategic priority for Inter Parfums, and as this is an important new relationship for us we have established a new subsidiary in Hong Kong, Inter Parfums USA Hong Kong Limited, to manage the global operations of the Shanghai Tang brand. Shanghai Tang translates China’s rich history with a vibrant sophistication that reflects the contemporary Chinese ‘Art de Vivre’. We believe that Shanghai Tang is a truly unique brand with exceptional potential to become a global beauty brand in the luxury segment, and we are committed to making this a highly successful venture.”