01.01.13
“Arcade executed very effective social media sampling solutions that enabled Taylor’s fans to share their experiences via social media,” said Christina Campisi, marketing director, Elizabeth Arden.
Richard Nightingale, vice president, Arcade, said: “Elizabeth Arden understands the power of social media and the increased value that incorporating a sensory sampling program provides to excite and motivate consumers. Our partnership proved just how effective programs like this can be to learn about consumer preferences and develop re-marketing opportunities.”
More info: www.arcadeinc.com