Jamie Matusow, Editor11.08.12
There’s nothing like an intensive study of the world’s Top 20 global beauty companies to provide a magnified view of industry trends.
It’s always fascinating to learn how these top-tier manufacturers hone their business strategies. In 2011, many opted for a dual approach, focusing not only on key markets in established and developing regions, but also on prestige and mass sectors, pinpointing products that appealed to specific consumers in each category.
Skincare, whether prestige or mass, remained a profitable path toward gaining customers in many global regions, with just about all of this year’s Top 20 benefiting from tried-and-true bestsellers as well as dynamic new launches born from intense innovation and R&D efforts. Here, premium often reigned supreme—people are apparently willing to pay more to look younger.
The explosion of the skincare category has also singlehandedly boosted the beauty packaging industry. Our story—and an Online Exclusive from Euromonitor, at www.beautypackaging.com—examine the growing demand for skincare packaging, from tubes and airless pump containers to niche products, such as ampoules and roll-ons.
Cosmetics, too, continue to show progress, leading to a surge in kits, as evidenced in our feature and in a related article by Donna Tarantino, former director of beauty, health & fitness at ShopNBC—and now, vice president of beauty and style for Risdall Consumer Direct—who examines why kits hit the mark with TV shoppers.
Of course, cosmetics were also the focus at September’s edition of MakeUp in New York. Our review of this makeup-only show brings you some of the packaging highlights of this event that continues to grow in popularity.
As we wrap up this issue, publisher Jay Gorga and I are about to head overseas to Luxe Pack Monaco. We look forward to gaining additional insight on the world’s global beauty companies—and on the packaging suppliers that are often key to their success with consumers.
Hope to see you soon,
Jamie Matusow
jmatusow@rodpub.com
It’s always fascinating to learn how these top-tier manufacturers hone their business strategies. In 2011, many opted for a dual approach, focusing not only on key markets in established and developing regions, but also on prestige and mass sectors, pinpointing products that appealed to specific consumers in each category.
Skincare, whether prestige or mass, remained a profitable path toward gaining customers in many global regions, with just about all of this year’s Top 20 benefiting from tried-and-true bestsellers as well as dynamic new launches born from intense innovation and R&D efforts. Here, premium often reigned supreme—people are apparently willing to pay more to look younger.
The explosion of the skincare category has also singlehandedly boosted the beauty packaging industry. Our story—and an Online Exclusive from Euromonitor, at www.beautypackaging.com—examine the growing demand for skincare packaging, from tubes and airless pump containers to niche products, such as ampoules and roll-ons.
Cosmetics, too, continue to show progress, leading to a surge in kits, as evidenced in our feature and in a related article by Donna Tarantino, former director of beauty, health & fitness at ShopNBC—and now, vice president of beauty and style for Risdall Consumer Direct—who examines why kits hit the mark with TV shoppers.
Of course, cosmetics were also the focus at September’s edition of MakeUp in New York. Our review of this makeup-only show brings you some of the packaging highlights of this event that continues to grow in popularity.
As we wrap up this issue, publisher Jay Gorga and I are about to head overseas to Luxe Pack Monaco. We look forward to gaining additional insight on the world’s global beauty companies—and on the packaging suppliers that are often key to their success with consumers.
Hope to see you soon,
Jamie Matusow
jmatusow@rodpub.com