6. Johnson & Johnson
Corporate Sales: $67.2 billion
Beauty Sales: $7.4 billion (skin care, baby and oral products)
Key Personnel: Alex Gorsky, chairman and chief executive officer; Sandra E. Peterson, group worldwide chairman; Jesse J. Wu, worldwide chairman, consumer group; Charles E. Austin, vice president, global supply chain; Dominic J. Caruso, vice president, finance, chief financial officer member, executive committee.
Major Products: Baby, skin care and oral product brands including Aveeno, Neutrogena, Lubriderm, Clean & Clear, Johnson’s Baby, Desitin, Listerine, RoC.
New Products: Aveeno Positively Radiant Daily Moisturizer, Aveeno Clear Complexion BB Cream Broad Spectrum; Neutrogena Ultra Gentle Hydrating Cleanser, Neutrogena MoistureSmooth Color Stick. Clean & Clear Morning Burst Hydrating Gel Cleanser, RoC Multi Correxion 5 in 1 Daily Moisturizer with Sunscreen Broad Spectrum, Lubriderm Men’s 3-in-1 Lotion, Listerine Smart Rinse Anticavity mouthwash.
Gorsky addresses a crowd at J&J’s 2013 shareholders meeting.
Skin care sales fell 2.6% to $3.6 billion, as increased sales of Neutrogena were offset by competition and economic conditions outside the U.S. Sales of baby care products dropped 3.7% to $2.3 billion due to a decline in U.S. sales and the impact of negative currency exchange rates. The decline was partially offset by sales of hair care products and wipes outside the U.S. Oral care sales were flat at $1.5 billion. Increased sales of Listerine products outside the U.S. were offset by competitive pressure inside the U.S.
In April 2012, Alex Gorsky took over as chairman and chief executive, replacing William Weldon who retired in December 2012, after more than 40 years with the company. At the end of the year, Sandra E. Peterson joined J&J, as group worldwide chairman and a member of the company’s executive committee. She is responsible for the Consumer Group of Companies, information technology, and global supply chain.
Johnson’s Baby products continue to gain global ground.
At the end of 2012, after four years, Greek skin care specialist Korres Natural Products terminated its licensing deal with J&J, to pursue new directions.
For the first quarter of 2013, J&J reported an 8.5% rise in sales to $17.5 billion. Worldwide consumer product sales rose 2.2% to $3.7 billion, with Johnson’s baby care, Listerine and Neutrogena contributing to the increase. During the quarter, J&J (China) completed the acquisition of Shanghai Elsker Mother & Baby Co., Ltd., which is billed as a well-regarded baby care company with a strong position in the naturals segment.
For the second quarter of 2013, J&J announced overall sales of $17.9 billion, up about 8.5% compared to the second quarter of 2012. Domestic sales increased 8%, while international sales increased 9%. Worldwide Consumer sales of $3.7 billion for the second quarter showed an increase of 1.1% versus the prior. International sales of baby care products and Listerine mouthwash reportedly achieved good results.
During the last year, J&J opened product innovation centers in London and California.
In September, an announcement came that “Modern Family” star Julie Bowen will return as the face of Neutrogena next year. The actress last worked with the brand for eight years, from 2001 to 2008.