10.25.21
Update: Beiersdorf ranks at #10 on our latest report Top 20 Global Beauty Companies 2022.
Beiersdorf is #7 on this year's list of Top Global Beauty Companies.
Below is a look at the company's 2021 highlights, recent acquisitions, best-selling brands, and latest innovations.
Corporate Sales
$8.6 billion
Beauty/Consumer Sales
$7 billion
Key Personnel
Vincent Warnery, chief executive officer and chairman of the executive board; Thomas Ingelfinger, executive board member, Europe (excluding Germany and Switzerland); Zhengrong Liu, executive board member, human resources and Greater China/Northeast Asia; Ramon A. Mirt, executive board member, Emerging Markets; Harald Emberger, executive committee member, corporate senior vice president, supply chain
Major Products/Brands
Nivea, Eucerin, La Prairie, Labello, Florena, 8x4, Atrix, Aquaphor, Hidrofugal, Gammon, Slek, Maestro, Coppertone, Skin Stories, Oscar&Paul
New Products
Nivea 48hr Deep Nourishing Moisture, Nivea Microbiome Balance range, Nivea Cellular Luminous630® Anti Spot range, Nivea Breathable Lotion, La Prairie White Caviar Eye Extraordinare, Chaul premium skin care, Eucerin Eczema Relief cream body wash, Eucerin Actinic Control SPF 100, Eucerin Hyaluron Filler + Elasticity 3D Serum, O.W.N. personalized skin care, Stop The Water While Using Me! skin care range
Comments
In what would be his final address to shareholders prior to being replaced by Vincent Warnery as CEO and chairman of the executive board, Stefan De Loecker said the unprecedented crisis presented by Covid-19 gave Beiersdorf “a challenging reporting year,” warning that 2021 might not necessarily by easier than 2020 and that the company faced “a volatile future.” In 2020, Beiersdorf saw its group sales fall 8.2% in 2020 in nominal terms and 5.7% organically. Its Consumer Business segment recorded a 6.6% decrease in organic sales, dropping from $7.3 billion to about $6.7 billion. The company’s prestige La Prairie brand was hit especially hard, losing 23.9% in organic sales, which the company attributed to reductions in important travel retail business.
But it wasn’t all bad. The company’s e-commerce sales provided a welcome helping hand thanks in large part to new digital innovations such as the Nivea Skin Guide web app. The company also invested in its global research and development network with a new innovation center in Shanghai, boosting local expertise in the strategically important Asia region. La Prairie, Nivea and Eucerin sales also rose in China. The company also invested in its C.A.R.E.+ business strategy, which is tasked with improved engagement, improved productivity, strengthening the skin care portfolio, and enacting beneficial social and environmental commitments.
2021 Highlights
On the packaging front, Beiersdorf stepped up its ecological commitment and fight against plastic pollution on a variety of fronts. The company developed and rolled out a fully recyclable, lighter, thinner bottle for its best-selling Nivea brand that contains 50% less plastic; committed to eliminate 100% of Eucerin’s packaging leaflets by 2021; and invested in sustainable aerosol solutions with the equity stake acquisition of UK-based Salford Valve Co. Ltd. (Salvalco). The company also announced that it was on track for 90% of its PET bottles in Europe to include recycled plastic material by the end of 2021, which will account for more than 1,200 tons of fossil-based virgin plastic per year.
Q1 saw Beiersdorf reclaim some of the ground it lost during the pandemic, with organic sales growing more than 16% in the six months ending June 30. Driven by 13.6% growth in its consumer segment, Beiersdorf was buoyed by strong sales of its Nivea brand (+9.1%). Eucerin and Aquaphor sales tallied +22.1% sales growth, as did prestige brand La Prairie (+41% YOY growth). The company also strengthened its skin care arm with the investment in skin care start-up, Routinely, via its venture capital unit, Oscar&Paul.
In April, Beiersdorf announced a partnership with Sabic to produce more sustainable cosmetics packaging using certified renewable PP from Sabic’s Trucircle portfolio, replacing fossil-based virgin plastic. The material debuted in June as the packaging for the Nivea Naturally Good product range. Also in June, Beiersdorf partnered with Swiss packaging specialist Nussbaum to pioneer a new aerosol can made entirely of recycled aluminum. And in July, Beiersdorf continued to make good on its plastics pledge by partnering with recycling pioneer Werner & Mertz to help give guidance both for recyclers and cosmetic manufacturers and foster the use of recycled plastic in cosmetic packaging across the industry.
Read Next: L Brands is #8.
Beiersdorf is #7 on this year's list of Top Global Beauty Companies.
Below is a look at the company's 2021 highlights, recent acquisitions, best-selling brands, and latest innovations.
Corporate Sales
$8.6 billion
Beauty/Consumer Sales
$7 billion
Key Personnel
Vincent Warnery, chief executive officer and chairman of the executive board; Thomas Ingelfinger, executive board member, Europe (excluding Germany and Switzerland); Zhengrong Liu, executive board member, human resources and Greater China/Northeast Asia; Ramon A. Mirt, executive board member, Emerging Markets; Harald Emberger, executive committee member, corporate senior vice president, supply chain
Major Products/Brands
Nivea, Eucerin, La Prairie, Labello, Florena, 8x4, Atrix, Aquaphor, Hidrofugal, Gammon, Slek, Maestro, Coppertone, Skin Stories, Oscar&Paul
New Products
Nivea 48hr Deep Nourishing Moisture, Nivea Microbiome Balance range, Nivea Cellular Luminous630® Anti Spot range, Nivea Breathable Lotion, La Prairie White Caviar Eye Extraordinare, Chaul premium skin care, Eucerin Eczema Relief cream body wash, Eucerin Actinic Control SPF 100, Eucerin Hyaluron Filler + Elasticity 3D Serum, O.W.N. personalized skin care, Stop The Water While Using Me! skin care range
Comments
In what would be his final address to shareholders prior to being replaced by Vincent Warnery as CEO and chairman of the executive board, Stefan De Loecker said the unprecedented crisis presented by Covid-19 gave Beiersdorf “a challenging reporting year,” warning that 2021 might not necessarily by easier than 2020 and that the company faced “a volatile future.” In 2020, Beiersdorf saw its group sales fall 8.2% in 2020 in nominal terms and 5.7% organically. Its Consumer Business segment recorded a 6.6% decrease in organic sales, dropping from $7.3 billion to about $6.7 billion. The company’s prestige La Prairie brand was hit especially hard, losing 23.9% in organic sales, which the company attributed to reductions in important travel retail business.
But it wasn’t all bad. The company’s e-commerce sales provided a welcome helping hand thanks in large part to new digital innovations such as the Nivea Skin Guide web app. The company also invested in its global research and development network with a new innovation center in Shanghai, boosting local expertise in the strategically important Asia region. La Prairie, Nivea and Eucerin sales also rose in China. The company also invested in its C.A.R.E.+ business strategy, which is tasked with improved engagement, improved productivity, strengthening the skin care portfolio, and enacting beneficial social and environmental commitments.
2021 Highlights
On the packaging front, Beiersdorf stepped up its ecological commitment and fight against plastic pollution on a variety of fronts. The company developed and rolled out a fully recyclable, lighter, thinner bottle for its best-selling Nivea brand that contains 50% less plastic; committed to eliminate 100% of Eucerin’s packaging leaflets by 2021; and invested in sustainable aerosol solutions with the equity stake acquisition of UK-based Salford Valve Co. Ltd. (Salvalco). The company also announced that it was on track for 90% of its PET bottles in Europe to include recycled plastic material by the end of 2021, which will account for more than 1,200 tons of fossil-based virgin plastic per year.
Q1 saw Beiersdorf reclaim some of the ground it lost during the pandemic, with organic sales growing more than 16% in the six months ending June 30. Driven by 13.6% growth in its consumer segment, Beiersdorf was buoyed by strong sales of its Nivea brand (+9.1%). Eucerin and Aquaphor sales tallied +22.1% sales growth, as did prestige brand La Prairie (+41% YOY growth). The company also strengthened its skin care arm with the investment in skin care start-up, Routinely, via its venture capital unit, Oscar&Paul.
In April, Beiersdorf announced a partnership with Sabic to produce more sustainable cosmetics packaging using certified renewable PP from Sabic’s Trucircle portfolio, replacing fossil-based virgin plastic. The material debuted in June as the packaging for the Nivea Naturally Good product range. Also in June, Beiersdorf partnered with Swiss packaging specialist Nussbaum to pioneer a new aerosol can made entirely of recycled aluminum. And in July, Beiersdorf continued to make good on its plastics pledge by partnering with recycling pioneer Werner & Mertz to help give guidance both for recyclers and cosmetic manufacturers and foster the use of recycled plastic in cosmetic packaging across the industry.
Read Next: L Brands is #8.