Mary Kay is #18 on our Top Global Beauty Companies 2022 Report.
Below is a look at the company's 2022 highlights, recent acquisitions, best-selling brands and latest innovations.
Beauty Sales:
$2.8 billion (est.)
Key Personnel:
- Richard R. Rogers, executive chairman
- David Holl, chairman and CEO
- Deborah Gibbins, chief operating officer
- Sheryl Adkins-Green, chief marketing officer
- Wendy Wang, president, Asia Pacific
- Tara Eustace, president, Europe
- Lucy Gildea PhD, senior vice president/chief scientific officer
- Chaun Harper, chief supply chain officer
- Nathan Moore, president, global sales and marketing
- Jose Smeke, president, Latin America
Major Products:
Skincare, color cosmetics, body care, sun care and fine fragrances marketed under the Mary Kay and TimeWise brand names.
New Products:
Mary Kay Clinical Solutions Retinol 0.5 Set, Mary Kay Special-Edition 2-Step Hydrating Sheet Mask, Mary Kay Heart-Shaped Lipstick, Mary Kay Gel Eyeliner with Expandable Brush Applicator, TimeWise Age-Fighting Moisturizer, TimeWise Repair Lifting Bio-Cellulose Mask, TimeWise Matte 3D Foundation.
Comments:
Mary Kay is the largest, pure play direct sales beauty company in the U.S. The privately held company is also a leader in R&D, with more than 1,700 patents. Two of the most recent include a plant-based acne treatment and a skincare formula featuring Phyllanthus Emblica fruit extract. For the record, the longest produced Mary Kay product is Extra Emollient Night Cream. The top-selling Mary Kay product of all time is Oil Free Eye Makeup Remover.
Founded nearly 60 years ago in 1963, Mary Kay now has millions of independent sales force members in nearly 40 countries. It prides itself on its mission to empower women on their journey through education, mentorship, advocacy, networking and innovation.
2021-2022 Highlights:
Mary Kay received 58 awards and recognition honors in 2021, including: COVID Response (22 awards), recognition from partners in social impact/annual reports (4), Mary Kay management recognized for leadership (7), business excellence (10) and an award-winning documentary (4 awards; 5 screening selections). Additionally, Mary Kay and/or its iconic founder, Mary Kay Ash, were featured in two Harvard Business Case Studies, three textbooks, and one research paper.
In March 2021, Mary Kay announced the appointment of Wendy Wang as president of its Asia Pacific Region. 54% of Mary Kay’s global executive team is female.
Mary Kay Global Design Studio and Glamhive announced the first-ever global TikTok reality show based on Style, Step & Repeat. The contest showcased talent in wardrobe, makeup & hair from TikTok users worldwide. Participants showcased their talents from more than 30 countries, and the ground-breaking campaign was featured in the UK Daily Mail, The Daily Front Row, and Vogue Business highlighting its innovative approach to using the relatively new social media platform.
The direct seller also launched Suite 13, a beauty experience that uses virtual reality to digitize the company’s first virtual pop-up showroom; Mary Kay MirrorMe for augmented-reality makeovers and Mary Kay Skin Analyzer App to scan your face for a customized skincare routine.
Mary Kay was named one of America’s Best Mid-Sized Employers 2021 by Forbes.
Among Mary Kay’s awards in 2022: The Gold Stevie award for “Covid: Most Valuable Product” for its hand sanitizer at the 20th Annual American Business Awards; and the American Red Cross Corporate Partner Award for its Emergency Response to the conflict in Ukraine.
In January 2022, Michelle Hines, PhD, director of product formulation at Mary Kay, was installed as president of the Society of Cosmetic Chemists.
In May, Mary Kay was selected as a 2022 U.S. Best Managed Company. Sponsored by Deloitte Private and The Wall Street Journal, the program recognizes outstanding U.S. private companies and the achievements of its management teams.
The 2022 designees are U.S. private companies that have demonstrated excellence in strategic planning and execution, a commitment to their people and fostering a dynamic, resilient culture, as well as strong financials. This year’s designees continued to propel businesses forward by prioritizing purpose, investing in their workforces, and demonstrating their commitment to diversity, equity and inclusion.
Mary Kay also announced programs for Diversity, Equity & Inclusion, as well as a global sustainability strategy called Enriching Lives Today for a Sustainable Tomorrow. Their holistic approach encompasses three pillars of sustainability—economic, environmental and social—through five pillars, activated by 15 commitments to deliver a decade of sustainable action.
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