• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    'Dispensing Beauty': Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    It's International Women's Day—But What Does That Mean?

    e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection

    Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More

    Ulta Beauty Opens in Herald Square

    Elizabeth Arden Taps Sui He as Global Brand Ambassador
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge

    New High Glass Offers Six Premium In-Stock Bottle Collections

    Creating Packaging To Safeguard a More Hygienic User Experience
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection

    Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More

    Elizabeth Arden Taps Sui He as Global Brand Ambassador

    Global Hair Color Market Forecasted to Grow

    Estée Lauder Establishes Equity and Engagement Center of Excellence
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Videobite: Bring Your Packaging to Life with GTO

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge

    New High Glass Offers Six Premium In-Stock Bottle Collections
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Beauty Brands Led By Women On a Mission To Do Good

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

    'Dispensing Beauty': Dispensers for Greater Functionality
    Top 20 Companies
    LVMH

    Coty

    Revlon

    Natura Cosméticos S.A.

    Henkel
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    International Cosmetic Suppliers Ltd.

    Paklab

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    JP Packaging LLC.

    Albéa
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    BizBash Names Unfiltered Experience ‘People's Choice: Best Influencer Event’

    CEW Goes Virtual with Annual State of the Beauty Industry Report

    Easyfairs Announces New Three-Day Digital Event

    NYSCC Supplier’s Day Announces New Dates

    Cosmoprof India Announces 2021 Dates
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Top 20 Companies

    10. Kao

    ...

    Related CONTENT
    • Beauty Brands Led By Women On a Mission To Do Good
    • e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection
    • Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More
    • Ulta Beauty Opens in Herald Square
    • Global Hair Color Market Forecasted to Grow
    Jamie Matusow, with Joanna Cosgrove11.01.19
    Update: Kao ranks at #10 on our latest report Top 20 Global Beauty Companies 2020.

    Kao
    is #10 on this year's list of Top Global Beauty Companies.

    Below is a look at the company's 2019 highlights, recent acquisitions, best-selling brands and latest innovations.

    Corporate sales

    $14 billion

    Beauty Sales

    $5.7 billion

    Key Personnel

    • Michitaka Sawada, president and chief executive officer
    • Toshiaki Takeuchi, senior managing executive officer
    • Yoshihiro Hasebe, senior managing executive officer
    • Masumi Natsusaka, managing executive officer
    • Yasushi Aoki, managing executive officer
    • Tomoharu Matsuda, managing executive officer
    • Shigeru Ueyama, managing executive officer
    • Masakazu Negoro, managing executive director
    • Yasushi Wada, managing executive director
    • Osamu Tabata, managing executive director

    Major Products

    Cosmetics, Skincare, Hair Care and Personal Care sold under brands including:

    • Sofina iP, RMK, Suqqu
    • Primavista, Coffret D’Or, Kate
    • Molton Brown, Sensai, est
    • Kanebo, Curél, freeplus
    • Bioré, Jergens, Merit
    • Essential, Liese, Carpe
    • Rerise, John Freida, Success
    • Goldwell, Oribe

    New Products

    • Rerise
    • Bioré UV Aqua Rich
    • Bioré UV Athlizm
    • Bioré Baking Soda + Agave collection
    • Oribe Gold Lust Power Drops

    Comments

    In 2018, Kao marked nine consecutive years of fiscal profitability, posting a corporate sales gain of 1.2% and overall consumer product sales increased 1.4%.

    CEO Michitaka Sawada described Kao’s cosmetics business as “struggling” but “recovering” in his CEO address. To help grow that segment of its business, Kao restructured the unit into a New Global Portfolio built upon 11 high-end global brands (“G11”) and eight regional brands (“R8”). Specifically, the G11 pillar will focus on Kanebo Cosmetics to help globalize the Sensai brand that’s prominently marketed in Europe and will also accelerate the growth of prestige brands est, Kanebo, RMK and Suqqu. The company also hopes to accelerate the global expansion of the three mass brands Curél, freeplus and Kate beyond Japan and China, where they already do well.

    Kao worked hard to revitalize the segment and in 2018, realized a 5% increase in profits to $2.6 billion. In the Americas and Europe, Jergens was a top performer but sales were offset by competitors launching a flurry of products similar to Bioré pore cleansers. Activity in the China market was boosted with the launch of Sofina iP Base Essence in September. The product uses carbon dioxide gas propellant to transform the beauty essence into a creamy foam meant to be used directly after facial cleansing. In addition, Kao introduced the Sofina line to Singapore in April 2018.

    Kao’s skincare and hair care sales increased 2.6% to $3.1 billion. The John Frieda hair care brand stood up to intense market competition in Europe, however the U.S. business was strengthened with the January acquisition of the Oribe prestige hair care brand, and performance in Japan was led by the launch of Rerise, an innovative new product range for gray hair care. In September, Kao released three new Jergens Brilliance lotions in the Japan market. The brand is already sold in 41 countries and regions including the U.S.

    In October 2018 the company released “Our Philosophy & Action on Plastic Packaging,” defining its current approach and future activities regarding responsible plastic use and disposal to reduce its environmental impact.

    News of Note in 2019

    In April, Kao announced a new global Environmental, Social and Governance strategy (ESG) called the Kirei Lifesyle Plan to address sustainable consumer lifestyle changes in the face of global challenges like climate change, aging societies, resource scarcity and the management of materials such as plastics. The Japanese word “kirei” describes something that is clean, well-ordered and beautiful, all at the same time. For Kao, this concept of Kirei not only describes appearance, but also attitude, which the company said it would translate into seeking to create beauty for oneself, and also for other people and the surrounding natural world.

    Fiscally speaking, the first six months of 2019 were a mixed bag for Kao. Net sales dipped 1% compared to the same period last year. However, on a like-for-like basis, net sales decreased just 0.2%. Sales in the company’s cosmetic business were strong, posting a 9.3% net sales increase, while skincare and hair care sales dipped 1.3%.

    In September, Kao Corporation was named to the 2019 Dow Jones Sustainability World Index for the sixth year in a row.

    Read Next: L Brands is #11
    Related Searches
    • www.beautypackaging.com
    • kanebo
    • sustainable
    • prestige
    Suggested For You
    Beauty Brands Led By Women On a Mission To Do Good Beauty Brands Led By Women On a Mission To Do Good
    e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection
    Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More
    Ulta Beauty Opens in Herald Square Ulta Beauty Opens in Herald Square
    Global Hair Color Market Forecasted to Grow Global Hair Color Market Forecasted to Grow
    Estée Lauder Establishes Equity and Engagement Center of Excellence Estée Lauder Establishes Equity and Engagement Center of Excellence
    Glossier Introduces the Beauty Bag Glossier Introduces the Beauty Bag
    L L'Oreal On How It Will Shape Beauty's Future at Today's Transparency Summit
    C.O. Bigelow Earns Praise as NYC C.O. Bigelow Earns Praise as NYC's Oldest Family-Run Apothecary
    Ulta Beauty Launches Reusable Packaging in Partnership with Loop Ulta Beauty Launches Reusable Packaging in Partnership with Loop
    BizBash Names Unfiltered Experience ‘People BizBash Names Unfiltered Experience ‘People's Choice: Best Influencer Event’
    P&G Makes Progress Toward Packaging Circularity in Europe P&G Makes Progress Toward Packaging Circularity in Europe
    Digital Transformation of the Artwork Management Process Digital Transformation of the Artwork Management Process
    Coty Partners with LanzaTech to Introduce Sustainable Ethanol Coty Partners with LanzaTech to Introduce Sustainable Ethanol
    Remembering Fred Segal, a Trendsetting Retail Pioneer Remembering Fred Segal, a Trendsetting Retail Pioneer

    Related Top 20 Companies

    • TOP 20 GLOBAL BEAUTY COMPANIES

      TOP 20 GLOBAL BEAUTY COMPANIES

      ...
      Jamie Matusow, Editor-in-Chief, and Joanna Cosgrove, Contributing Editor 10.30.20

    • 20 Revlon

      20 Revlon

      ...
      Jamie Matusow, with Joanna Cosgrove 10.30.20

    • 19 Mary Kay

      19 Mary Kay

      ...
      Jamie Matusow, with Joanna Cosgrove 10.30.20


    • 18 Kosé

      18 Kosé

      ...
      Jamie Matusow, with Joanna Cosgrove 10.30.20

    • 17 Natura &Co

      17 Natura &Co

      ...
      Jamie Matusow, with Joanna Cosgrove 10.30.20

    • 16 Avon Products

      16 Avon Products

      ...
      Jamie Matusow, with Joanna Cosgrove 10.30.20


    • 15 Chanel

      15 Chanel

      ...
      Jamie Matusow, with Joanna Cosgrove 10.30.20

    • 13 Coty Inc.

      13 Coty Inc.

      ...
      Jamie Matusow, with Joanna Cosgrove 10.30.20

    • 12 L Brands

      12 L Brands

      ...
      Jamie Matusow, with Joanna Cosgrove 10.30.20


    • 11 Amorepacific

      11 Amorepacific

      ...
      Jamie Matusow, with Joanna Cosgrove 10.30.20

    • 10 Kao

      10 Kao

      ...
      Jamie Matusow, with Joanna Cosgrove 10.30.20

    • 9 Johnson & Johnson

      9 Johnson & Johnson

      ...
      Jamie Matusow, with Joanna Cosgrove 10.30.20


    • 8 Beiersdorf

      8 Beiersdorf

      ...
      Jamie Matusow, with Joanna Cosgrove 10.30.20

    • 7 LVMH

      7 LVMH

      ...
      Jamie Matusow, with Joanna Cosgrove 10.30.20

    • 6 Shiseido

      6 Shiseido

      ...
      Jamie Matusow, with Joanna Cosgrove 10.30.20

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • E.l.f. Cosmetics And Chipotle Collaborate On Burrito-Inspired Makeup Collection
    • Wondering How To Connect To The Latina Market?
    • IT Cosmetics Founder Jamie Kern Lima Is Leaving
    • Ulta Beauty Opens In Herald Square
    Breaking News
    • It's International Women's Day—But What Does That Mean?
    • e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection
    • Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More
    • Ulta Beauty Opens in Herald Square
    • Elizabeth Arden Taps Sui He as Global Brand Ambassador
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Diets High In Fructose Could Cause Immune System Damage
    Nestlé Acquires Premium Water Brand Essentia
    Kaneka Probiotics Announces Launch of L. plantarum DR7
    Coatings World

    Latest Breaking News From Coatings World

    Sherwin-Williams Announces Resignation of President, COO
    Ashland Completes Expansion, Relocation of Viatel Bioresorbable Polymers Manufacturing Facility
    Evonik Receives Sustainability Award from EcoVadis
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FDA OKs First OTC Home Molecular COVID-19 Test
    FDA Approves Second Sight's Argus 2s Retinal Prosthesis
    Cross Border Venture Financing Rose in Final Quarter of 2020
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Sharp Appoints EU Qualified Person
    Baxter Biopharma Solutions Enters Sterile Manufacturing Agreement for Novavax’ COVID-19 Vaccine
    Metrics Contract Services Completes Russian Regulatory Inspection
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    It's International Women's Day—But What Does That Mean?
    e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection
    Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More
    Happi

    Latest Breaking News From Happi

    Cococare Appoints First Woman President
    Ross Highlights Triple Shaft Mixers
    Arm & Hammer Unveils Foot Wipes
    Ink World

    Latest Breaking News From Ink World

    Capital Printing Invests in 2nd Komori Press
    Arna Marketing Adds Canon’s ProStream, VarioPRINT iX Production Inkjet Presses
    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Xeikon details upcoming Xeikon Café TV seminars
    Resource Label Group acquires New England Label
    UV+EB-cured products rated 'easier to recycle'
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Arm & Hammer Launches Foot Wipes
    Kimberly-Clark Names Chief Research and Development Officer
    FPInnovations Develops Biodegradable Mask
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Australia Clears Conformis' iTotal PS Knee Replacement System
    Colfax Decides to Divide Its Businesses
    Stryker Corp.'s 2020 Sales Slip 3.6 Percent
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research
    Wearable Patch Market to Reach $27.8 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login