Very Highbrow

Eyes may mirror the soul, but it’s the brow that defines them.

By Jamie Matusow, Editor-in-Chief 10.15.15
Eyebrows have never received more attention—or been in better shape— thanks to the multitude of products that have emerged in one of the hottest beauty categories of recent years. Consumers have all the tools they need to shape, shade, define, blend, line, sculpt, contour, maintain and more.

According to Mintel’s Color Cosmetics US 2015 report, groomed brows have become a must-have among consumers. The international market researcher says at least 25% of American women use eyebrow pencils and one in five women wear eyebrow makeup on a regular basis (19%).

In line with this trend, Mintel says multi-outlet sales of eyeliner have grown by 5% since 2014 (and doubled since 2010), with long-lasting results and precise application driving strong segment gains.

“Browse” through the slideshow, above, for a look at some of the latest solutions—two make donations for worthy causes.