• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Emotional Packaging that ‘Pops’ at MakeUp in Paris

    Cosmetic Packaging Manufacturing: Here, There & Everywhere

    Growing Clean Beauty From the Ground Up

    Cosmopack NA Show Review: Tree-Free, Carbon-Capture & ‘TikTok Ready’ Packaging

    The Future of Cosmetic Sampling
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    DFS to Open World-Class Luxury Retail Destination in Hainan

    New Fragrance Brand Uses DNA of Extinct Flowers to Create Scents

    Dr. Barbara Sturm Skincare Brand Considering Sale

    Weekly Recap: L’Oréal Invests in Chinese Biotech, New Victoria Beckham Fragrances & More

    ScentAir Debuts Room Sprays & More
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Anisa International Introduces the Arch Collection of Brushes

    Guide Beauty to Debut on QVC

    Anisa International Consistently Innovates Within the Brush Category

    New from Virospack: Double-Dose Droppers, TPE-Blown Injection Bulbs and More

    New Wellness Brand Wellamar Includes Supplements and Topicals
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    New Fragrance Brand Uses DNA of Extinct Flowers to Create Scents

    Dr. Barbara Sturm Skincare Brand Considering Sale

    Top Packaging Applications for a Transition from Plastic to Paper

    Weekly Recap: L’Oréal Invests in Chinese Biotech, New Victoria Beckham Fragrances & More

    African Pride Launches On-Campus Activations
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Parfums de Marley Launches Althair

    Knoll Packaging Receives Patent for KnollLuxe Premium Board Platform Design

    Luxe Pack Monaco to Open October 2nd

    Growing Clean Beauty From the Ground Up

    The Future of Cosmetic Sampling
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Guide Beauty to Debut on QVC

    Bath & Body Works Announces More Than 35 New Fall Fragrances

    Mintel Reveals What American Consumers Want in Beauty Packaging

    Luxe Pack Monaco to Open October 2nd

    Emotional Packaging that ‘Pops’ at MakeUp in Paris
    Top 20 Companies
    Estée Lauder

    Shiseido

    P&G

    Mary Kay

    Avon
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Global Packaging Inc.

    Accupac

    TAESUNG

    BIG SKY PACKAGING

    Apackaging Group
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    CEW Beauty Bazaar Celebrates Innovation

    IT Award Winners Announced at MakeUp in NY

    Premiere San Antonio Opens on October 1st

    Luxe Pack Monaco to Open October 2nd

    Emotional Packaging that ‘Pops’ at MakeUp in Paris
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Glossary
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Online Exclusives

    L’Oreal CEO Speaks About 'Responsible Consumption' at World Economic Forum

    Nicolas Hieronimus discusses sustainability—and the solution L'Oreal is focusing on to help save the planet is refillable packaging.

    L’Oreal CEO Speaks About
    Marie Redding, Senior Editor05.24.22

    Experts participated in the presentation, “Strategic Outlook: Responsible Consumption,” moderated by Jane Nelson, director of corporate responsibility initiative, Harvard Kennedy School of Government, at the World Economic Forum's annual meeting on May 24th, 2022.

    Nicolas Hieronimus, chief executive officer of L’Oreal, joined panelists J. Michael Evans, president, Alibaba Group Holding Limited; Gilberto Tomazoni, global chief executive officer, JBS (food producer); and Vivianne Heijnen, minister of the environment of the Netherlands for the discussion. (View the 50-minute video here at WEF). 

    Panelists were asked how they are navigating current challenges, including inflation, water issues facing some communities, and more—while working toward these long-term goals:
    • Being more environmentally responsible
    • Keeping people healthy
    • Being more inclusive and transparent
    Nelson says the global population is expected to rise to over 8 billion people by 2030, which will lead to a 50% increase in consumer spending. “So there needs to be a fundamental transformation, in everything from food production to beauty products." She adds, "Some people are facing water insecurities."  

    Nelson continues, "There are plastic challenges—only 14% of plastics are being recycled today. So there are shifts we need to make—but there is also a lot of innovation. So we want to focus on some of the solutions here today."

    Nelson asked Hieronimus if there are any major innovations that he is excited about that will soon drive more responsible consumption. “Innovation is at our core,” Hieronimus says, adding, “Over 3% of our turnover is spent on R&D.”

    3 Key Areas for L'Oreal

    There are three key areas of focus for L’Oreal, Hieronimus says. They are—

    1. Responsible Innovation

    “We spend a lot of effort improving the environmental footprint of our products—and 96% of all the products we launched last year had an improved environmental profile,” says Hieronimus. “One example is our new no-rinse conditioner—each tube saves 100 liters of water—and that makes a difference.”

    2. Responsible Production

    “We are working on our packaging— we pledged to have 100% recycled plastic by 2030. We are at about 20% right now, but most of our brands are on the way,”  says Hieronimus. "Manufacturing and sourcing are very important—we want all of our sites to be carbon neutral. Today, 70% of our factories are, including all in the U.S."

    3. Responsible Consumption

    "The consumer has a very important role to play in responsible consumption," says Hieronimus. "There is an important number that always strikes me—85% of people say they want to behave more sustainably, but only 5% do it. The reason for this huge gap is—one, a lack of information; and two, a compromise in quality. These are the two things we are working on.”

    How L'Oreal is Encouraging 'Responsible Consumption'

    In an effort to increase consumer demand for more sustainable products and encourage "responsible consumption," L'Oreal is working toward tackling the two challenges Hieronimus mentioned—
    • Better Communication: Making sure consumers have more information to make better purchasing decisions.
    • Consistent Quality: Keeping quality consistent so consumers will want to choose more sustainable products.   
    One way L’Oreal is communicating better with consumers is by being more transparent and listing a product's ingredients on its website. 

    L’Oreal also intends to help consumers make more sustainable choices with the help of the EcoBeautyScore Consortium, in collaboration with 42 other companies, including competitors, retailers, and others working together. “We are developing an EcoBeautyScore, and we have shared it with the entire industry,” Hieronimus explains. “It will help the consumer judge whether or not a product is sustainable, so that they can make educated choices.”

    Amorepacific joined the EcoBeautyScore Consortium earlier this year. Henkel, LVMH, and Unilever are founding members. 

    Another hurdle to overcome—and get more consumers on board with making more sustainable choices—is to ensure quality, Hieronimus says.

    He mentions that one product in development recently was one "flop" that didn't work. “Whenever a consumer tries a sustainable product that is not as good as the non-sustainable one, they won’t stick with it," he says. “Our labs work hard to ensure that all of our new sustainable products are at least as good as the non-sustainable ones,” he says.

    Refillable Packaging Is the Solution

    Hieronimus mentions refillable packaging, presenting it as the ideal solution. The challenge is getting consumers to choose it. "Consumer empowerment" is key, Hieronimus says. "We have to help consumers understand how to change their behaviors. We can only be agents of change if consumers are agents of change," he says. 

    Using more refillable packaging is an ideal sustainable solution—but consumers have to get on board and change their product usage behavior, Hieronimus says. "So instead of buying a shampoo bottle or fragrance bottle more than once, you buy a beautiful package once and get it refilled," he says. 

    "But this is something you not only have to make happen, you also have to tell consumers about it—and incentivize it," he explains.  "We have to tell them it is cheaper to refill a fragrance than buy a new bottle," he says, adding, "Then they will understand— buying a refillable package saves the planet and saves money."

    Why Reducing Packaging is Key

    When someone in the audience asked the panelists how a small business can afford to choose sustainable packaging because it often costs more, Hieronimus revealed the key—reduce packaging to offset costs. 

    "The cost of sustainable materials is a problem, it's true—but we don't have a choice," Hieronimus says. "The choice we do have is that you can reduce the packaging when you switch to more expensive sustainable materials."

    As an example, Hieronimus says that when L'Oreal switched its shampoo bottles to PCR plastic, which is more costly, they also reduced the plastic's weight. This is often called lightweighting.

    And in beauty marketing, it's all about the consumer's perception. "Five years ago, consumers expected thick, shiny, heavy plastic bottles," says Hieronimus, adding, "now today, if it's soft and it looks a bit handcrafted, they think it's good."

    Read More

    L'Oreal's Brice Andre Look To a Circular Packaging Future

    L'Oreal Focues on the Future with 'Green Science'

    L'Oreal To Launch 'Bottle of the Future' in 2025


      Loading, Please Wait..
      Trending
      • Ranking The Top 50 Cosmetic Companies
      • Top 20 Most Successful Celebrity Beauty Brands Of 2023—Ranked By Cosmetify
      • WSGN & Coloro Name Apricot Crush As Color Of The Year 2024
      • Top 10 Most Popular Makeup Brands—According To Hey Goldie
      • Top 10 Most Popular Skincare Products In 2023—Ranked By Landys Chemist
      Breaking News
      • DFS to Open World-Class Luxury Retail Destination in Hainan
      • New Fragrance Brand Uses DNA of Extinct Flowers to Create Scents
      • Dr. Barbara Sturm Skincare Brand Considering Sale
      • Weekly Recap: L’Oréal Invests in Chinese Biotech, New Victoria Beckham Fragrances & More
      • ScentAir Debuts Room Sprays & More
      View Breaking News >
      CURRENT ISSUE

      September 2023

      • Cosmetic Packaging Manufacturing Goes Local
      • Makeup in Paris Show Review: Emotional Packaging ‘Pops’
      • Growing Clean Beauty From the Ground Up
      • The Future of Cosmetic Sampling
      • Show Review: Cosmoprof North America
      • View More >

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      BAPP Publishes Lab Guidance Document on Lavender Oil
      Bartek Provides Update on Construction of World's Largest Malic, Fumaric Acid Facility
      Contract Manufacturer Acquires Powder Processing Facility
      Coatings World

      Latest Breaking News From Coatings World

      Fraunhofer IPA Creates Pigments from Crustaceans
      BCF Crowned Best Trade Association of the Year
      Sherwin-Williams DesignHouse Releases Industrial Trend Report
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MGS Expands Acquires Winther Mould
      Hologic Partners with Know Your Lemons to Promote Breast Cancer Awareness
      Anumana ECG-AI LEF Cleared by FDA
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Purdue, Ireland Alliance Fosters Opportunities in Pharmaceutical Manufacturing
      Amicus Therapeutics Wins FDA Approval for Pombiliti
      Amicus, Blackstone Enter $430M Strategic Financing Collaboration
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      DFS to Open World-Class Luxury Retail Destination in Hainan
      New Fragrance Brand Uses DNA of Extinct Flowers to Create Scents
      Dr. Barbara Sturm Skincare Brand Considering Sale
      Happi

      Latest Breaking News From Happi

      Niksic Named President & CEO of Tri-K Industries
      Board-Certified Dermatologist Creates Skincare Line for Tweens
      Olaplex Launches Oladupé Marketing Campaign
      Ink World

      Latest Breaking News From Ink World

      Fraunhofer IPA Creates Pigments from Crustaceans
      Domino Printing Sciences Promotes Shane Burchett
      Avient Corporation Awarded Gold from EcoVadis
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      All Printing Resources partners with MicroDynamics
      IST America to make Printing United debut
      Sun Chemical’s Glenn Webster receives NAPIM award
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Baystar Starts Up Polyethylene Unit
      CVS Health to Donate up to One Million Period Products
      What You’re Reading on Nonwovens-Industry.com
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      University of Arizona Startup Develops Comprehensive Orthopedic Hardware Removal Toolkit
      ODT's Top 10 September Articles
      BellaSeno's Custom-Made Bone Products Now Available in Europe
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Fujifilm Completes Acquisition of Electronic Chemicals Business from Entegris
      Jas Worldwide Reduces Workers’ Walking Time by 40% with Zebra
      Weekly Recap: Mergers and Acquisitions, First Solar Top This Week’s Stories

      Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login