Jamie Matusow, Editor-in-Chief, Beauty Packaging05.16.22
Packaging design is a complex task to begin with, and starts with the product creation itself. With the increasing move toward sustainability, projects are even more complicated as consumers, brands and retailers weigh in—the latter looking for the right balance to promote on-shelf and online. Here, we speak with a selection of design experts and their greatest challenges going forward. For more, please see “Ramping Up the Sustainability Conversation” at BeautyPackaging.com
Marc Rosen, President, Marc Rosen Associates:
The most important factor for packaging designers is to not lose sight of our primary obligation to our client and to
The most important factor for packaging designers is to not lose sight of our primary obligation to our client and to
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