Dana Macke, Director of Mintel Trends, Americas11.15.21
Looking ahead to 2022, Mintel has just announced three trends set to impact global consumer markets in the coming year—and how they will impact markets, brands and consumers.
From technology that predicts the success of potential romances to brands tackling COVID-19 'survivor’s guilt' and eco-anxiety, this year’s trends include:
- In Control: In times of uncertainty, consumers crave a sense of control over their lives. Brands can deliver the information and options that consumers need to feel like they’re in the driver’s seat.
- Enjoyment Everywhere: Having endured lockdown, consumers are eager to break out of their confines and explore, play and embrace novel experiences, both virtually and in the &lsq
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