Jamie Matusow, Editor-in-Chief03.01.21
A Q&A interview with Bruce E. Teitelbaum, founder of RPG — about the newly formed partnership, the Vertical Beauty Alliance.
Beauty Packaging: Please provide a brief history of RPG. Why have you transitioned into a full-service, turnkey company for the beauty industry, including everything from formulation to packaging to retail experiences?
Bruce E. Teitelbaum: I founded RPG in 1991. We are widely recognized for our award-winning design and build of displays and environments. We also now deliver the highest standards in turnkey solutions, including trend forecasting, brand strategy, formulations, packaging, filling, and analytics. We create products and spaces that connect people, evoke a mood, communicate brand personalities and tell a story.It’s all about the product, and that’s exactly where we start. At RPG, product development and merchandising are the first call to action. We create cohesive consumer experiences from ideation through activation. With headquarters in Manhattan and global manufacturing facilities, RPG delivers outstanding design and vertical supply chain ser
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