Alison Angus, head of lifestyles and, Gina Westbrook, director of consumer trends, Euromonitor International 01.19.21
The world transformed in 2020. Consumer habits and business operations were upended due to Covid-19. During this volatile time, it is imperative to prioritize what customers want.
Euromonitor International’s Top 10 Global Consumer Trends 2021 report reveals the most impactful trends that will define consumer behavior in 2021.
1. Build Back Better
In 2020, 50% of professionals believed their company was purpose-driven. Consumers now expect businesses to care beyond revenue and prioritize the triple bottom line – people, planet and profits.2. Craving Convenience
COVID-19 reduced impulse occasions, and walk-ins are now pre-planned. People want the convenience of the pre-pandemic world back. A seamless experience will play a pivotal role in purchasing decisions.3. Outdoor Oasis
Consumers are turning to the outdoors for leisure and recreation. Spending more time outside provides the feeling ofContinue reading this story and get 24/7 access to Beauty Packaging for FREE
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