Jamie Matusow, Editor-in-Chief12.14.20
Research and Markets released its 2020 Packaging Innovation Trend Report -- and it looks at
the latest trends in packaging innovations, and the shift toward more sustainable options.
Analysts say, “sustainability has become a factor of great importance in the purchasing decisions of today's consumer. As individuals increasingly shift to lower and zero-waste lifestyles, questions surrounding materials used in packaging have become top-of-mind across various industries.”
These shifts in regard to the health of the planet have turned attention to more eco-friendly alternatives including new forms of packaging, according to the research firm.
While sustainability has been determined to be key to nearly any innovative package, there are many ways to interpret the word.
Photo by fotografierende at Pexels
Here's How Beauty Industry Suppliers Define Innovation
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