Bobbie van der List, Asia-Pacific Correspondent07.09.20
Every beauty lover knows some of the most innovative skincare products come from South Korea. Whether we’re talking about detoxifying essences or facial masks, Korean Beauty – or popularly known as K-Beauty – has set foot in markets outside Asia as well, most notably the American and European market.
K-Beauty is more than just a marketing slogan to sell products, it comes together with an entirely new philosophy about skin care that is the secret for the most shiny and perfect skin. There are all sorts of interesting content you can find online, for example Korean beauty rituals – that consist of ten steps such as double-cleaning of your face to special toners and creams – but also background information of what stars of K-dramas use as makeup.
We talked with Alicia Yoon, expert in K-Beauty and founder of Peach & Lily.
Let’s start off simple: how did you get into skin care?
“My love for skincare comes from a personal place. I struggled with severe eczema growing up, skin bleeding, I thought it would never change. I grew up in the U.S
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