Pearly Whites Shine Bright Naturally

According to MarketsandMarkets, the Oral Care market is projected to reach $53.3 billion by 2025 at a CAGR of 3.0%, up from $44.5 billion in 2019. Compared to other beauty care categories, traditionally oral care is not as fast moving. However, from natural ingredients and vegan callouts to sustainable packaging, oral care is taking cues from the beauty industry and innovation abounds.

Brands that use natural ingredients across all beauty segments continue to be a consumer driver, particularly popular in skin care.

According to the NPD Group, in 2019, prestige skin care sales reached $5.9 billion with natural products as the top growth contributor. Natural skin care brands represented 30% of total prestige skin care and sales grew by 14% over 2018. Furthermore, in the past year,