Ayako Yuki, co-founder of the J Beauty Collection05.14.20
(EDITOR’S NOTE): The J Beauty Collection is a destination for undiscovered Japanese beauty brands in the U.S. Curated by co-founder Ayako Yuki (shown above, second photo, right) and her team, the collection currently holds about 10 J-Beauty brands (in different stages of readiness for the U.S. market). Yuki splits her time between California and Japan and is always searching for the latest J-Beauty technology and innovative brands to launch.
Yuki says Japanese beauty products are certainly not a new phenomenon -- but following the K-Beauty trend, more and more U.S. retailers are picking up J-Beauty brands. Japan has long been known for timeless beauty routines and the most advanced skincare products rooted in centuries of research and technology. J-Beauty is all about sophisticated, minimalistic beauty, clean ingredients, innovation and high-design. Routines often consists of only 3-4 methodical steps but are all centered around long-term efficacy.
Here Yuki shares some her thoughts and beautiful products—in beautiful packaging.
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