Beauty Packaging polled a number of beauty industry suppliers and asked:

‘What do brands ask for most frequently as far as sustainable packaging?’

Here are some of their responses. Spoiler alert: PCR and the 3R’s top the list.

Photo above: One of BillerudKorsnäs' sustainable innovations is the paper bottle, shown above, in partnership with Papoco. 

Robert Bulla, director of engineering & packaging, APC Packaging

“First words typically are ‘Do you have PCR’ and ‘How much of it can I get into the package?’ The next question will be ‘Can we get it in glass, if plastic is not available, and lastly biopolymers.’

Melanie Gaudun, business development manager, Viva

“PCR content as high as possible. Viva offers up to 65% in tubes and up to 100% PCR in tube caps, deodorant sticks and jars.”