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    Online Exclusives

    Global Beauty Companies React To COVID-19

    What impact is the coronavirus having on BP’s Top 20 Global Beauty Companies?

    Global Beauty Companies React To COVID-19
    “These are unprecedented times,” said Alan Jope, CEO of Unilever, in a statement to employees.
    Beauty Packaging Staff03.17.20
    As more cases of coronavirus are reported, more companies in the beauty industry are telling employees to work from home. The good news is that COVID-19 has stabilized in China, but health officials warn that things will get worse before they get better in much of the rest of the world. In financial terms, nearly 200 publicly-traded companies have warned investors of the threat posed by the pandemic.
     
    Here’s a look at what Beauty Packaging’s Top 20 Global Beauty Companies are doing to reduce the spread of coronavirus and how the epidemic will impact business in Q1 and beyond.

    (Last updated May 8)
     
    Amorepacific
     
    Amorepacific, a South Korean company, immediately took action when the COVID-19 outbreak occurred. In February, the company ordered its employees to telecommute. Approximately 3,500 people work at Amorepacific.
     
    The company also took action by donating $287,591 to coronavirus emergency response efforts in Wuhan to bolster inventories of needed medical supplies. Additionally, one of Amorepacific’s haircare brands, RYO, organized shampoos and conditioners to support frontline health workers' daily needs. The first shipment of donations departed the warehouse on February 27.
     
    Avon
     
    In March, Avon donated $2 million worth of personal care products such as soap, body wash and skincare products to Feed the Children to support these families in need during the coronavirus crisis.
     
    Avon's partner, Feed the Children, works closely with community partners like schools, civic organizations and food banks to serve the most vulnerable populations and others who may be experiencing difficulty due to a job loss in this uncertain environment. Feed the Children has alerted Avon to the most pressing needs of the most affected communities so it can send vital resources to help keep these families afloat.
     
    "Avon is proud to have partnered with Feed the Children since 2004," said Avon CEO Paul Yi. "Because of our longstanding relationship, it made sense to work with Feed the Children for their COVID-19 relief efforts. They work diligently to get our products to the people who need them most."
     
    Over the last sixteen years, Avon has donated over 15,000,000 pounds of personal care and beauty products, clothing, shoes and home essentials to Feed the Children for distribution to families in need. In the last six months alone, Avon donations totaled over $40 million worth of necessities, bringing relief to nearly a million families including 3.5 million women and girls in 48 states and the District of Columbia.

    Beiersdorf
     
    On March 3, Beiersdorf reported that net sales in fiscal 2019 increased 5.8%, from $8082 million to $8551 million, but the company was unsure about what impact the coronavirus will have.
     
    Regarding its outlook for 2020, Stefan De Loecker, CEO of Beiersdorf AG stated, “While the situation of the coronavirus remains dynamic, its impact on our business is not quantifiable yet. We therefore expect stronger headwinds in 2020. But we are optimistic that, with C.A.R.E.+, we have set the right path to follow through on our development potential in the future with targeted measures and a greater willingness to invest.”
     
    The C.A.R.E.+ program was launched under De Loecker to realign Beiersdorf’s Consumer Business Segment. With C.A.R.E.+ Beiersdorf sets off a multi-year investment program, with $77 to $88 million in additional investments starting in 2019 to boost the opening of new markets, innovations, digitalization and up-skilling of workforce.
     
    On March 17, Beiersdorf postponed the Annual General Meeting that was scheduled for April 29 due to the increasing spread of the coronavirus. A new date will be set soon.
     
    Chanel
     
    Chanel has scrapped plans for upcoming fashion shows in Asia because of the coronavirus outbreak, which is affecting spending on luxury goods.
     
    Chanel said it is monitoring the situation with “the health and well-being of its teams and clients” as a priority.
     
    Colgate-Palmolive
     
    Colgate's stock declined by almost 4% on Monday, March 9 and the stock is down by about 12% since February 1, after the WHO declared a global health emergency. Still, analysts don’t expect consumer product sales to take a major hit during the crisis, and sanitary and health care products like toothpaste could even enjoy a surge in sales.
     
    Representatives from Colgate-Palmolive, in their fourth quarter earnings call, noted “it seems certain that there will be a negative impact from the coronavirus on our business in China and the total company for at least the first quarter.”
     
    Coty
      
    In response to the rapidly evolving global situation brought on by COVID-19, Coty has implemented a number of key initiatives focusing on the safety of its key stakeholders while also providing for business continuity and opportunity.
     
    The brand is taking measures in all countries in which it operates, in compliance with local public recommendations. A global response team has been set up and is operational. And alongside other industry players, Coty is taking initiatives to begin manufacturing and supplying hand sanitizer to medical and emergency services where needed.
     
    On March 20, Coty reported it has been adjusting its business focus as part of its response to COVID-19. First, the open channels and markets are being prioritized, with the acceleration of a number of initiatives, in particular e-commerce. These include activations on Amazon, with sales in the US nearly doubling in recent weeks, as well as launching Kylie skin-care Europe in the coming weeks. The teams are also getting prepared for an increase in demand post-COVID 19 disruptions, starting in Asia. Second, management has increased further its focus on cost control and cash-flow, and is taking a number of additional measures, temporary or structural, to adjust its expenses and protect its cash flow.
     
    In light of the impact of COVID-19 on its business, Coty now expects its net revenues for the third quarter of FY20 to decline roughly 20% like-for-like, with a meaningful impact on profit. As the situation evolves, Coty intends to continue actively adjusting its priorities, and has decided to withdraw its guidance for FY20, so as to have the "necessary flexibility."
     
    On March 19, Coty joined the front lines in the US in the battle against the coronavirus.
     
    The company assembled a team to manufacture and package hydro-alcoholic gel, a hand sanitizer. Coty is providing it free of charge to local authorities, to get it where it is needed most—in the hands of medical and emergency services.

    On April 10, Coty said that it expects fiscal third-quarter revenue to fall 20% due to the coronavirus outbreak, with profit expected to take a "meaningful impact." In response, the company withdrew its fiscal 2020 guidance.
     
    In order to manage the pandemic, Coty is recommending to the board that shareholders receive 100% of their dividend in kind for the next two quarters, and JAB, the company's largest shareholder, is paying off the loan it took for the 2019 tender offer in full. A JAB affiliate, Cottage Holdco B.V., holds 60.7% of Coty shares.
     
    CEO Pierre Laubies and CFO and COO Pierre-Andre Terisse are both taking a one-quarter cut in their base salaries for the rest of fiscal 2020.
     
    On the other hand, demand for Coty’s products on Amazon.com Inc. has nearly doubled in the US in recent weeks in the wake of the coronavirus crisis. The beauty company is also preparing for a demand increase in Asia post-coronavirus. In Europe, Coty is preparing for the launch of Kylie Cosmetics.
     
    The Estée Lauder Companies
     
    In February, The Estée Lauder Companies reported favorable financial results for its second quarter. Net sales of $4.62 billion increased 15% from $4.01 billion in the prior-year period.
     
    More recently, however, The Estêe Lauder Companies’ stock has been downgraded by financial analysts to sell from hold as the coronavirus outbreak spreads, raising the risk to travel retail. According to CFRA Research, 23% of the company’s fiscal 2019 net sales came from travel retail and 35% came from department stores. Additionally, 32% of the company’s sales came from the Americas, 43% came from Europe, Middle East and Africa, and 25% came from Asia-Pacific, traits that leave Estee Lauder vulnerable to a global slowdown caused by the coronavirus.
                    
    In the company’s Q2 report in February, Fabrizio Freda, president and CEO, said, “In the wake of the recent coronavirus outbreak, we are first and foremost concerned about the health and safety of our employees, consumers and everyone affected in China and around the world. Our hearts and support go out to the many people working hard to mitigate the health risks of the coronavirus. The global situation will also affect our financial results in the near term, so we are updating our fiscal year outlook. With our results to date and our agility in allocating resources, we will strive to deliver full-year growth at least in line with our long-term goals, even in this challenging moment. We will be ready to return to our growth momentum as the global coronavirus outbreak is resolved.”
     
    However, on March 19, the company backpedaled on its previous predictions. In an 8-K filing, Freda announced that the company was withdrawing its 2020 guidance in response to the COVID-19 outbreak.
     
    “Our guidance on February 6, 2020 for the fiscal 2020 second half and full year ending June 30, 2020 reflected the best information available to us at the time, as well as our best estimates about the pace of recovery of our then-impacted businesses," said Freda. "However, most retail stores in North America and Europe are now closing, and our global business is more broadly impacted by COVID-19 than we initially expected. As a result, we are withdrawing our previous guidance that we no longer expect to meet. We expect to provide an update regarding the impacts of COVID-19 on our business and our recovery plans when we report our next earnings scheduled for May 1, 2020.”

    On March 3, Estée Lauder made a $2 million grant to Doctors Without Borders/Médecins Sans Frontières, to support the organization’s work in response to coronavirus in under-resourced and highly impacted countries.
     
    The company also made a grant to support the establishment of the $75 million NYC COVID-19 Response & Impact Fund, administered by the New York Community Trust, which will support New York City-based social services and cultural organizations that have been affected by the COVID-19 crisis.

    In China, over $800,000 was awarded to relief efforts, including Red Cross Society of China, Shanghai Charity Foundation and Give2Asia. Additionally, $1.4 million worth of in-kind donations were provided to the China Women's Development Foundation to support front line medical staff.
     
    The Estée Lauder Companies also reopened the Melville, New York manufacturing facility to produce hand sanitizer for high-need groups and populations, including front-line medical staff. The company will donate 10,000 bottles of hand sanitizer to NY every week in the weeks to come for which Gov. Andrew Cuomo personally thanked them on Twitter.

    On April 7, Estee Lauder borrowed $1.3 billion from its line of credit. The beauty company has a total of $1.5 billion in its revolving credit facility, and it had $200 million in commercial paper outstanding as of March 31. The company’s stores have begun to reopen in Asia Pacific and online sales have accelerated, but stores remain closed in the Americas, Europe, Africa and the Middle East. A sharp decline in travel has also depressed sales.

    On April 15, the company announced announced salary reductions for the executive chairman, CEO, executive leadership team and other management, effective May 1, 2020 through October 21, 2020. Executive chairman William P. Lauder and president & CEO Fabrizio Freda will receive salary reductions of 50%.

    Henkel
     
    US public health officials across the country are imploring citizens to frequently and thoroughly wash their hands with soap. In response, Henkel said it is seeing increased demand for Dial soap, whose sales and marketing are overseen at the company’s North American consumer goods headquarters in downtown Stamford.
     
    “People are worried about what they’re hearing about the novel coronavirus. They’re looking for ways to keep their families safe,” said Martina Spinatsch, Henkel’s vice president of beauty care research and development. “Hand-washing is one of the simplest things that you can do in order to help prevent the spread of diseases. The Centers for Disease Control and Prevention has some great messaging on that, and we’re working to amplify those messages.”

    On March 24, Henkel announced a comprehensive global solidarity program to support employees, customers and communities facing the global COVID-19 pandemic. The program consists of:
     
    • Donating two million euros to different funds and organizations to help fight the pandemic.
    • Donating five million units of personal and household hygiene products globally. This includes hand sanitizers, soaps and protective equipment as well as detergents, disinfectants and other household cleaning products.
    • Shifting production sites to produce disinfectants.
    • Considering improved payment terms for small and mid-sized hairdressers to support them during the current challenging situation.
    • Addressing the situation proactively through crisis management teams on a country, regional and global level.
     
    “At Henkel, we are committed to help addressing this unprecedented challenge. In line with our values, we want to make a contribution through a comprehensive global solidarity program,” said Carsten Knobel, CEO of Henkel. “We stand united in our fight against the pandemic, striving to protect our employees and their jobs, serving our customers and supporting the communities in which we operate.”

    On April 7, the Management Board of Henkel decided that the forecast for fiscal 2020 published in the Annual Report 2019 will no longer be upheld. The company says it is currently not possible to predict with sufficient reliability over what period and to what extent Henkel will face further impacts in fiscal 2020, and to what extent these can be offset by countermeasures.
     
    As soon as it is possible to make a sufficiently reliable evaluation of the future business performance in 2020, Henkel will publish a corresponding forecast.
     
    Based on preliminary results, Henkel expects overall organic sales growth for the Group of -0.9 percent in the first quarter of 2020. Beauty Care is expected to report a decline in organic sales of -3.9 percent. While the hair salon business was significantly impacted by the closure of hairdressing stores ordered by many authorities, the organic sales growth of the retail business compared to the previous year was stable.
     


    US public health officials are imploring citizens to frequently and thoroughly wash their hands with soap.

    Johnson & Johnson
     
    In January, Johnson & Johnson initiated a project to develop a preventative coronavirus vaccine with the potential to protect people against the disease. The company also expanded on a partnership with the Biomedical Advanced Research and Development Authority (BARDA), part of the Office of the Assistant Secretary for Preparedness and Response at the US Department of Health & Human Services, to advance the vaccine program and screen its library of existing antiviral compounds with the goal of identifying those with antiviral activity against COVID-19.
     
    “We have established technologies and facilities that enable us to create, test and scale up production for potentially transformational vaccines. Our experience in helping to address epidemics, coupled with our expertise in respiratory illnesses, uniquely positions us to address the latest coronavirus outbreak,” commented Paul Stoffels, M.D., vice chairman of the executive committee and chief scientific officer at Johnson & Johnson.
     
    Also, across its businesses, J&J has mobilized to provide crucial donations and support to those impacted by coronavirus. These efforts include:
     
    ·      Donating 1 million surgical masks.
    ·      Donating 1 million Renminbi (approximately $143,000 dollars).
    ·      Donating 48,000 bottles of Band-Aid brand isopropyl alcohol.
    ·      Donating 1 electrosurgical generator and other medical devices to hospitals.
    ·      Donating over 1,200 packs of Acuvue contact lenses to medical workers.
    ·      Working on a potential vaccine.
     
    In February, two senior scientists at the company met with other top experts at the World Health Organization to discuss the company's coronavirus research and the world's response to the disease.
     
    On March 13, J&J’s Janssen Pharmaceutical Companies entered a collaboration with the Beth Israel Deaconess Medical Center (BIDMC) to support the development of a preventive vaccine candidate for COVID-19. The parties have commenced preclinical testing of multiple vaccine prospects, with the aim to identify by the end of the month a COVID-19 vaccine candidate for clinical trials.
     
    Janssen is optimistic that, in collaboration with multiple global strategic partners, it can initiate a Phase 1 clinical study of a potential vaccine candidate by the end of the year. In parallel to these efforts, Janssen is preparing to upscale production and manufacturing capacities to levels required to meet global public health vaccination needs.
     
    “It is critical to work with the best scientific minds as we look to rapidly identify and develop solutions to the COVID-19 outbreak,” said Stoffels. “By mobilizing our collective resources, we believe we can leverage the top science and cutting-edge capabilities to respond to this pandemic.”
     
    Kosé
     
    On January 31, Kosé revised its forecast for the fiscal year ending March 31, 2020. The company anticipates sales to fall short of previous estimates due to the impact on the duty-free stores channel from declining tourist numbers caused by the spread of coronavirus and the effect of the yen’s appreciation.
     
    L Brands
     
    Effective Tuesday, March 17, all Bath & Body Works, Victoria’s Secret and Pink stores in the US and Canada will close and will not reopen until Monday, March 30. The company’s ecommerce businesses will remain open for all brands.
     
    “We are committed to ensuring our frontline associates receive the support they need during this time, including pay. We will continue to evaluate how to best support associates as the situation continues to evolve,” stated the brand.
     
    According to Reuters, L Brands has drawn down $950 million from an existing credit line due to the coronavirus outbreak. L Brands claimed it still has $2 billion in cash following the drawdown, which it called a “proactive measure.” The company added that all of its employees would continue to receive pay and benefits during the temporary closure period.
     
    L Brands withdrew its first-quarter earnings forecast.
     
    L’Oréal                                     
     
    In Europe, L’Oréal Group’s factories, have ramped up their production to manufacture significant quantities of hand sanitizer to support the needs of French and European health authorities. 
     
    L'Oréal is freezing all payments throughout its distribution network of hair salons and small perfume shops until their businesses resume. The company will also shorten its payment times to its suppliers that are most affected, by sending  systematic immediate payments.
     
    The L’Oréal Foundation has decided to donate one million euros to its partner non-profit organizations, who are committed to combatting insecurity. This will help the most needy to follow the recommended precautions, combat the coronavirus and withstand the consequences of this epidemic. These non-profit organizations supported throughout the year by the L’Oréal Foundation will also be offered hygiene kits (shower gel and shampoo) and hand sanitizer for social workers, volunteers and beneficiaries.
     
    Additionally, L’Oréal USA unveiled a multi-faceted initiative to support Americans during the COVID-19 outbreak and recovery.
     
    L’Oréal USA’s initiative will be implemented immediately and includes donating $250,000 to the US hunger relief organization Feeding America and producing alcohol-based hand sanitizer to be provided free of charge to US employees, partners, and healthcare professionals working on the frontlines of this emergency. 

    Beginning April 7, L’Oréal USA is implementing a multi-tiered support strategy for its stylist and salon partners. Salon and stylist customers that had outstanding credit balances will have their payments frozen until their businesses resume, at which time a payment schedule will be established, and Level Loyalty points due to expire in March or April have been extended through the end of May 2020. All points used to book classes that have since been cancelled will be returned. 

    L’Oréal USA Professional Products Division is donating $200,000 to the Professional Beauty Association COVID-19 Relief Fund, which supports licensed professionals who are unable to work due to COVID-19. The funding is intended to be emergency aid for short-term immediate needs such as food and bills. L'Oréal USA will match additional employee donations to the Relief Fund dollar for dollar up to $25,000. Also, L’Oréal USA Professional Products is donating a supply of over 100,000 dry shampoos to local crisis response teams and healthcare workers.
     
    According to the company, the spread of the pandemic to all geographic areas, and the measures taken by various countries in terms of store closures and the containment of consumers, will have a higher impact than initially forecasted on the consumption of cosmetics and beauty products, and therefore on L’Oréal’s business in the coming months, even if it is currently seeing encouraging signs of recovery in Chinese consumption.
      
    “Our priority in this difficult period is to ensure the welfare of our employees and our partners. The lack of visibility on the timing of an end to this health crisis leads us to suspend our guidance. The Group will provide more information when it publishes its first quarter sales on 16 April 2020, and notes that sales over that period should evolve around -5% compared to last year,” read a statement from the company.

    LVMH
     
    LVMH, announced this week that it will use its production lines in factories that normally produce perfume and makeup to start making hand sanitizer to protect people against the coronavirus outbreak.
     
    The luxury goods maker says it wants to help tackle a nationwide shortage of the anti-viral products across France.
     
    "These gels will be delivered free of charge to the health authorities," LVMH announced on Sunday.
     
    The company said it would continue to honor this commitment for as long as necessary, in connection with the French health authorities.
     
    According to March 12 data from the World Health Organization, France so far has dealt with 2,269 confirmed cases of the novel coronavirus that have led to 48 deaths.
     
    On March 17, Sephora, an LVMH company, made the decision to close all retail stores in the US and Canada as the coronavirus pandemic escalated. LVMH called it a “difficult decision” to shut its brick-and-mortar sites. Sephora.com and sephora.ca sites remain operational.
     
    Mary Kay Inc.

    In response to the global COVID-19 pandemic, Mary Kay Inc. has contributed nearly $10 million in monetary donations, product donations, and distribution support in the countries where it operates and communities in critical need around the world.
     
    Mary Kay Inc., its subsidiaries around the world and its four company-sponsored foundations in Canada, Brazil, China and the United States, have taken the following actions targeted at supporting global and national relief efforts:
     
    Supporting the Front Lines
     
    Mary Kay has refocused its manufacturing efforts on the production and donation of essential items only, including personal care and hygiene products, as well as hand sanitizer that was donated to nearly 20 healthcare systems, 1,000 hospitals and 1.5 million combined frontline responders, physicians and staff around the world.
     
    “Though we are facing extraordinary challenges during the COVID-19 global pandemic, the world is finding ways to adjust—with little or no warning,” said David Holl, chairman and CEO at Mary Kay Inc. “Producing hand sanitizer to combat this crisis is how we can support those on the front lines.”
     
    In addition to the its donations around the world, the company is offering local support in areas surrounding its headquarters and manufacturing facility in Texas. The first batch of hand sanitizer products was donated to the Baylor Scott & White Dallas Foundation. Baylor Scott & White is the largest not-for-profit healthcare system in Texas and one of the largest in the United States.
     
    Domestic Violence Prevention
     
    The Mary Kay Foundation has announced the opening of COVID-19 grant relief applications, offering unrestricted monetary grants for domestic violence shelters in need. Three local domestic violence shelters in or around Dallas received $25,000 each to support their emergency shelter services and impact programs. The Foundation also donated $75,000 to Genesis Women’s Shelter & Support and its Conference on Crimes Against Women efforts (CCAW) in collaboration with the Dallas Police Department, supporting the mission of ending all violence against women.
     
    Additionally, the foundation’s independent Mary Kay national sales directors and independent Mary Kay national sales directors emeriti donated hand sanitizer to nearly 500 domestic violence shelters across the US to ensure a healthy and safe environment for women and children seeking refuge from shelter-in-place orders that trap them in abusive situations. The nearly 500 domestic violence shelters support over 1.5 million women and children annually in the US.
     
    “The wide-ranging impact of this pandemic on our economies, populace and the world at large may not be truly known for some time,” added Holl. “It’s our responsibility to help those affected by this virus—either directly, like our frontline workers, or indirectly, like women and children impacted by the alarming uptick in domestic violence cases.”

    Natura & Co
     
    Natura &Co has taken significant steps putting in place guidelines to avoid and restrict travel, large meetings and gatherings, new greeting and minimum distance protocols, increasing cleaning and sanitation of its facilities while encouraging remote and at home work. It has encouraged associates to self-quarantine, with no impact to their compensation and the company says it will continue to follow guidelines from both global, local public officials and health authorities.
     
    “We also understand and embrace the role that Natura &Co can play through the efforts of our employees, store personnel, representatives and consultants around the world. It is vital that we find ways to contain, mitigate and restrict the spreading of the virus while assisting essential functions, health services and supply chains to continue to function,” the company said in a statement.
     
    Since the outbreak in Asia Natura &Co has assisted local communities and hospitals by donating personal care products. Also, the company has significantly increased its capacity across all of its businesses while at the same increasing and facilitating access to those in need.
     
    The company says it will also increase education and training of all of its 6.5M consultants/representatives and all of its staff in over 3,200 stores globally, either on site or remote, to become advocates and educated on ways to support both local and global Health Care Authorities about proper actions, care and protocols to help fight the spreading of COVID-19, including proper sanitization with soap and water regularly.

    On May 8, Natura & Co posted a first-quarter net loss of $140 million, related to its recent Avon acquisition, Reuter's reported -- however, net revenue increased by 1.9%.  
     
    Natura & Co stated that the first quarter of 2020 showed "a very strong digital ramp-up in the past several weeks," as the company quickly adapted to the unprecedented global impacts of the Covid-19 pandemic.
     
    The company reported that amid the Covid-19 pandemic, digital social selling and e-commerce sales "grew exponentially as consumers adapted to social distancing."

    Group e-commerce sales grew by nearly 250% in recent weeks vs. the same period last year. During the quarter, e-commerce grew 150% at Natura and Avon combined, 300% at the Body Shop and over 500% at Aesop.

    Natura &Co also focused its efforts on ensuring supply of essential products such as soap and hand sanitizer, whose production rose 30%, and the group made donations of over 10 million units.
     
    Procter & Gamble
     
    P&G’s stock fell almost 5% on Monday, March 9, and is down by a total of 17% since early February. A broader economic slowdown could have a significant impact on its supply chain. Analysts do not expect consumer product sales to take a major hit and sanitary and health care products could see a surge in sales, according to Forbes.
     
    In March, P&G CEO David Taylor asked all North American employees—including 10,000 in Cincinnati—to reduce the risk of coronavirus infection by working from home, if possible, for the rest of march.
     
    In a statement, P&G spokeswoman Tracey Long said, “We continue taking precautions with all our facilities, ensuring they are hygienic environments and minimizing the need of our people to be exposed to crowds by cancelling all in-person large gatherings in the coming weeks. The situation is highly dynamic and we are working diligently to ensure we can continue to serve consumers and customers at this time when consumers depend on our products for their daily routines.”
     
    Shiseido
     
    Shiseido said the coronavirus outbreak cut its sales in China more than 55% during the Lunar New Year holiday.
     
    In February, Shiseido told 8,000 members of its Japanese staff to work from home as a precautionary measure in a bid to stem the spread of the coronavirus. About 30% of Shiseido's Japanese workforce—including the president and other executives, but not factory workers and sales staff—were told to stay out of the office.
     
    To support those in need, Shiseido announced the “Relay of Love Project” in the hope that everyone affected may return to health and safety as soon as possible. As a part of the project, Shiseido donated $1.43 million to support the procurement of necessary materials for medical treatment and infection prevention. The company also promised to donate a portion of regional sales for continuous supporting actions.



    Shiseido told 8,000 members of its Japanese staff to work from home.
     
    Unilever
     
    On March 13, Unilever CEO Alan Jope announced a new set of measures to help protect its employees and their families from coronavirus, including a list of “musts” and “must nots.”
     
    Musts:
     
    • Self-isolate for 14 days if you are experiencing any cold or flu-like symptoms or have returned to your country from another location for either business or personal reasons.
    • Apply hand sanitizer when you enter a Unilever site.
    • Undergo thermal testing upon arrival at any Unilever site as legislation and equipment allows.
    • Use non-physical greetings (i.e. avoid shaking hands) and maintain appropriate "social distance."
     
    Must Nots:
     
    • Travel by air either internationally or domestically. Any air travel which is currently booked, apart from return-bound flights, will be cancelled centrally by our travel booking partners.
    • Work from any Unilever site other than your principal location.
    • Enter a Unilever site if you are suffering from cold or flu-like symptoms.
    • Invite any visitors onto a Unilever site without the prior approval of the site leader.
    • Attend meetings, conferences or events of more than 20 people.
     
    Unilever is also applying additional measures which vary based on whether workers have an office-based role, work in a sourcing unit or are field sales or retail staff.
     
    Meanwhile, the company is supporting global and local authorities by donating hygiene products to support the fight against coronavirus and will be further stepping up those efforts in the days ahead.
     
    “These are unprecedented times,” said Jope in his statement to employees. “Now, more than ever we need to stay calm, be resourceful and do what we do best: focus on supporting each other, meeting the changing needs of our consumers and on serving our customers.”
     
    Read the full report on this year’s list of Beauty Packaging’s Top 20 Global Beauty Companies here.
     
    More About Coronavirus
     
    Beauty Industry events are getting postponed and cancelled left and right due to the coronavirus. Read Beauty Packaging’s list of Beauty events impacted by COVID-19 here.
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