Bracing for Big Ideas in Cannabis Beauty

In 2019, Cannabis surfaced as a major emerging trend in the food and beverage landscape – and now it’s emerging in beauty. Skincare is the primary driver in leading the beauty industry to incorporate Cannabis/CBD into products.

Remember in the 80s The Body Shop introduced its hemp range, but hemp lost its luster as a hero ingredient because CBD replaced it with its anti-oxidizing and anti-inflammatory properties, taking the spotlight.

For the time being, very few major beauty brands (whether prestige or mass) have dipped their toe in the Cannabis water – the exceptions being Estée Lauder’s Origins which introduced a face mask with hemp seed oil and Unilever’s Murad serum that contains hemp seed.

But given the explosion in Cannabis related products in adjacent categories, we’ll start to see the big beauty br