• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    'Dispensing Beauty': Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson

    Henkel Management Board Welcomes Wolfgang König

    Mielle Organics Gets a Major Investment

    Fekkai's Shea Butter Collection Is Back from the 90s

    MakeUp in Paris Is Postponed
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Epopack Co. Ltd

    McKernan Packaging Clearing House

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson

    Henkel Management Board Welcomes Wolfgang König

    Mielle Organics Gets a Major Investment

    Fekkai's Shea Butter Collection Is Back from the 90s

    MakeUp in Paris Is Postponed
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Oliver Inc. Acquires Boutwell Packaging

    Oliver Inc. Partners with Emerald Brand

    Videobite: Bring Your Packaging to Life with GTO

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    These Women-Led Beauty Brands Are In Line With Key Trends for 2021

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

    'Dispensing Beauty': Dispensers for Greater Functionality
    Top 20 Companies
    Henkel

    LVMH

    Unilever

    Avon

    LBrands
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Yuan Harng Co. Ltd.

    JSN Cosmetic Packaging

    APC Packaging

    Coverpla Inc.

    Yonwoo/PKG
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Comoprof CBE Asean Postponed

    Interpack 2023 Opens Exhibitor Registration

    Luxe Pack New York Postponed Again

    Cosmopack and Cosmoprof Asia Announce Hybrid Format for 2021

    BizBash Names Unfiltered Experience ‘People's Choice: Best Influencer Event’
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Online Exclusives

    4 Design Trends in Today’s Cosmetic Packaging

    How brands are using color and design to appeal to their target demographic.

    4 Design Trends in Today’s Cosmetic Packaging
    Trend 1: Intricate Line Drawings
    4 Design Trends in Today’s Cosmetic Packaging
    Trend #2: Black Packaging with a Twist
    4 Design Trends in Today’s Cosmetic Packaging
    Trend 4: Modern Minimalist Pastels
    4 Design Trends in Today’s Cosmetic Packaging
    4 Design Trends in Today’s Cosmetic Packaging
    The Author, Pamela Webber
    Related CONTENT
    • Baralan
    • PACOBOND, Inc.
    • L'Oréal Names Winners Of 2019 Women in Digital Next Generation Awards
    • Sally Beauty Supply Launches CHI Professional Color
    • Inter Parfums Signs Licensing Deal with Kate Spade
    Pamela Webber, COO of 99designs10.03.19

    For brands in the beauty sector, the packaging stakes are high. Thousands of products vie for consumer attention everywhere from social media to the shelves in retail stores.

    Not only do cosmetics brands need  to create a look that appeals to their target demographic, it also has to be memorable and, in most cases, global, thanks to increasingly widespread online distribution channels.

    Whether you’re just getting started with your first product launch or considering an update for an existing product, one critical place to start is with a review of current industry trends. Even if you ultimately decide to zig where others are zagging, it’s worth knowing what’s hot right now for some perspective.

    Here are four current packaging design trends we are seeing all over the cosmetics industry today:

    Intricate Line Drawings

    Typically this trend is characterized by hand-made drawings, either cleverly placed in select areas or covering the whole product, as with these body oils shown above from Cerberus Beauty. 

    Example: See the photo above by bcra on 99designs.

    Black Packaging with a Twist

    This is a timeless design trend, but what’s particularly prevalent right now is using black rather than white as the dominant hue, and utilizing subtle patterns or tiny pops of color to catch the eye. 

    Example: See the photo above by ha ku on 99designs.

    Modern Minimalist Pastels

    Pastels can soften an otherwise austere or pared down minimalist packaging design.

    This design from eiko.rie, shown above, shows how different pastel shades can be used to differentiate products within the same line to great effect.

    Example: See the photo above by eiko.rie on 99designs.

    Lush Florals with Warm Earth Tones

    We’re also seeing packaging covered in rich, warm floral illustrations and natural, earthy tones that create a comforting, slightly vintage look but with a modern edge.

    This design for a facial mask from Hazel Glow, shown above, is a great example that combines this classic color palette with modern typography and negative space to create a fresh, but traditional, look. 

    Example: See the photo above by Ceros Design on 99designs.
    ABOUT THE AUTHOR

    Pamela Webber is Chief Operating Officer at 99designs. Earlier in her career, she served in various corporate strategy and marketing positions with eBay and its subsidiary, PayPal, Inc., True&Co, and other fast-growing companies in the consumer Internet space. She received her BA from the University of Pennsylvania and an MBA from Harvard Business School. 
    Related Searches
    • target
    • black packaging
    • eye
    • cosmetics
    Suggested For You
    Baralan Baralan
    PACOBOND, Inc. PACOBOND, Inc.
    L L'Oréal Names Winners Of 2019 Women in Digital Next Generation Awards
    Sally Beauty Supply Launches CHI Professional Color Sally Beauty Supply Launches CHI Professional Color
    Inter Parfums Signs Licensing Deal with Kate Spade Inter Parfums Signs Licensing Deal with Kate Spade
    Molton Brown Unveils Individualized Fragrance Collection Molton Brown Unveils Individualized Fragrance Collection
    CUSTOMIZED AIRLESS PACKAGING | PROTECT YOUR INVESTMENT CUSTOMIZED AIRLESS PACKAGING | PROTECT YOUR INVESTMENT
    Diamond Packaging Awarded Gold in EcoVadis CSR Assessment Diamond Packaging Awarded Gold in EcoVadis CSR Assessment
    Bluemercury Celebrates 20th Anniversary Bluemercury Celebrates 20th Anniversary
    The Bakic Group The Bakic Group
    Corpack Presents the New Sustainable Material ‘Sughera’ Corpack Presents the New Sustainable Material ‘Sughera’
    AJG Debuts Eco Low-Profile Closures AJG Debuts Eco Low-Profile Closures
    Canon Launches Customizable Nail Stickers You Can Print Canon Launches Customizable Nail Stickers You Can Print
    Cosmopak Highlights Quick-Release Magnetic Vial Cosmopak Highlights Quick-Release Magnetic Vial
    Virospack Introduces the Ring Push-Button Dropper Virospack Introduces the Ring Push-Button Dropper

    Related Online Exclusives

    • 2021 Consumer Behavioral Patterns to Watch

      2021 Consumer Behavioral Patterns to Watch

      Mintel discusses how 4 trends will influence beauty and personal care purchases worldwide.
      Jamie Matusow, Editor-in-Chief 03.19.21

    • Sustainable Pkg/Practices
      These Women-Led Beauty Brands Are In Line With Key Trends for 2021

      These Women-Led Beauty Brands Are In Line With Key Trends for 2021

      These five female beauty founders are on a mission to 'do good'—and are on track to better connect with consumers in 2021, according to Mintel.
      Marie Redding, Senior Editor 03.08.21

    • Color Cosmetic Predictions for 2021 and Beyond

      Here’s what industry experts are anticipating—including why sustainable packaging may be a point of entry.
      Jamie Matusow, Editor-in-Chief 03.03.21


    • A New Partnership Delivers Turnkey Beauty Solutions

      A New Partnership Delivers Turnkey Beauty Solutions

      Beauty Packaging asked RPG’s Bruce Teitelbaum about ‘The Vertical Beauty Alliance.’
      Jamie Matusow, Editor-in-Chief 03.01.21

    •  CEW Goes Virtual with Annual State of the Beauty Industry Report

      CEW Goes Virtual with Annual State of the Beauty Industry Report

      From makeup to fragrance, speakers place an emphasis on industry recovery, trends to watch—and top brands of the year.
      Nancy Jeffries, Contributor 02.23.21

    • WGSN’s Color Predictions Post-Pandemic—for Positivity and Indulgence

      WGSN’s Color Predictions Post-Pandemic—for Positivity and Indulgence

      With visual language more important than ever, take note of these cues.
      Clare Varga, head of beauty, WGSN 01.28.21


    • Euromonitor Announces 2021’s Top 10 Global Consumer Trends

      Euromonitor Announces 2021’s Top 10 Global Consumer Trends

      The business impact of ‘Covid-transformed’ priorities heading into the new year.
      Alison Angus, head of lifestyles and, Gina Westbrook, director of consumer trends, Euromonitor International 01.19.21

    • Cosmetics | Skin Care/Sun Care
      Euromonitor Survey Highlights 2020’s Defining Beauty Trends

      Euromonitor Survey Highlights 2020’s Defining Beauty Trends

      Three shifts that shaped beauty and personal care in 2020.
      Lisa Holmes, Global Head of Surveys, Euromonitor International 01.13.21

    • Cosmetics
      2020 in Review: Top Beauty Stories

      2020 in Review: Top Beauty Stories

      The most viewed beauty industry news on our site for 2020.
      Charles Sternberg, Assistant Editor 12.31.20


    • Cosmetics | Fragrances
      The Biggest Deals & Acquisitions of 2020

      The Biggest Deals & Acquisitions of 2020

      Revisit the most important purchases and sales of the past year.
      Charles Sternberg, Assistant Editor 12.23.20

    • How Top Cosmetic Packaging Suppliers Define ‘Innovation’

      How Top Cosmetic Packaging Suppliers Define ‘Innovation’

      Innovation has many facets—here’s how beauty industry suppliers define it.
      Jamie Matusow, Editor-in-Chief 12.14.20

    • Skin Care/Sun Care | Sustainable Pkg/Practices
      Beauty Brand Execs Speak on the Challenges of Water Usage

      Beauty Brand Execs Speak on the Challenges of Water Usage

      There’s a growing call to protect the cosmetics industry staple that’s also one of the Earth’s most valuable resources.
      Jamie Matusow, Editor-in-Chief 12.14.20


    • Editorial Insight: Newness Marks Beauty 2020

      Editorial Insight: Newness Marks Beauty 2020

      We often see newness in the beauty industry—and the word is now in the Oxford English Dictionary. Here's what's new in our December 2020 issue.
      Jamie Matusow, Editor-in-Chief 12.04.20

    • Sustainable Pkg/Practices
      Beautycounter & Ethique Discuss

      Beautycounter & Ethique Discuss 'Building a Conscious Beauty Brand'

      Beautycounter's Gregg Renfrew & Ethique's Brianne West discuss winning CEW's Beauty Award for Sustainability with Firmenich's Juliette Sicot-Crevet.
      Nancy Jeffries, Correspondent 11.23.20

    • CEW

      CEW's Indie Brand Winners Discuss 'Cultivating Digital Communities'

      Executives at Glossier and HUDA Beauty, both CEW Beauty Award Indie winners, discuss digital marketing strategies at a virtual roundtable on Nov 16th.
      Nancy Jeffries, Correspondent 11.23.20

    Trending
    • Wondering How To Connect To The Latina Market?
    • Ranking The Top 50 Cosmetic Companies
    • Innisfree Unveils Paper Bottle
    • Vitamin C: The Hottest Super Ingredient Energizes These 9 Brands
    • Huda Beauty Launches 1001 Nights Ramadan Kit
    Breaking News
    • Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson
    • Henkel Management Board Welcomes Wolfgang König
    • Mielle Organics Gets a Major Investment
    • Fekkai's Shea Butter Collection Is Back from the 90s
    • MakeUp in Paris Is Postponed
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Kyowa Hakko Launches Heat-Treated Probiotic Strain for Eye Health
    CGA-7 Green Coffee Extract by Vidya Herbs Achieves Self-Affirmed GRAS Status
    Nutritional Complex Evidenced to Reduce Preterm Birth
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies to Sponsor and Exhibit at the North American Pultrusion Conference 2021
    Barentz Expands Canadian CASE Team
    Shepherd Color Company Opens Sales Office in China
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CMS Establishes New Payment for Pelvalon’s Eclipse System
    Varian, Google Cloud Partner to Bring Convenience to Cancer Therapy
    Resonetics Leases New Manufacturing Space in Costa Rica
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Frontage Expands Capabilities at its Clinical Site in Secaucus, NJ
    Ascendia Pharmaceuticals Poised for Expansion
    Bora Pharmaceuticals Adds Roller Compaction Capabilities
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson
    Henkel Management Board Welcomes Wolfgang König
    Mielle Organics Gets a Major Investment
    Happi

    Latest Breaking News From Happi

    Nature’s Beauty Debuts Vegan Natural Body Care at Walgreens
    Estée Lauder Expands Beautiful Fragrance Collection
    The Honest Company Files for IPO
    Ink World

    Latest Breaking News From Ink World

    SE-DA Invests in Kornit Presto S
    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    Iron Oxide Pigments Market to Register 4.7% CAGR from 2021 to 2028: GVR
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Dantex elevates Joseph Sanchez to digital business development manager
    Mactac's Kevin Clunie joins TLMI panel
    MacDermid announces two new global sales roles
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Precision Textiles Offers Biodegradable Medical Fabric
    Northshore Launches Megamax Briefs in New Colors
    Essity Acquires Distribution Rights to Sorbact in Australia and New Zealand
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    New Biosealant Could Stabilize Cartilage, Boost Healing After Injury
    Google Executive Joins SeaSpine's Board of Directors
    HSS and LimaCorporate Open Provider-Based 3D Design and Printing Facility
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Tive Multi-sensor Tracker Solo 5G Relies on Sensirion SHT33
    VTT in 2020: Successful Year Despite Globally Challenging Times
    Lux Research: 3D Printing Market to Reach $51 Billion in 2030

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login