Jamie Matusow, Editor-in-Chief02.14.19
Recently, Beauty Packaging’s Editor-in-Chief, Jamie Matusow, got the opportunity to speak with Ken Downing, Senior Vice President, Fashion Director for Neiman Marcus (NM), about the trends he’s seeing in Color Cosmetics packaging—as well as how he anticipates the future of brick-and-mortar retail.
“We’re seeing two major trends in cosmetics packaging,” says Downing; “in fact, they are polar opposites.” On one hand, he said, there’s a huge trend toward sustainability, an eco-friendly sensibility. On the other, brands are drawing consumers’ attention with packages embellished with holographic images, a frosty or silvery appearance, more space age,” explains Downing.
Another major movement in retail beauty: “Clean products are trending in a big way right now,” said Downing. “People are looking for things that are good. It’s a good moment in beauty—one that will refine itself as time goes on.”
He said the idea of ‘earth-friendly’ is carrying over into hair now, as consumers want products with no pollutants. &ldqu
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