Nancy Jeffries, Correspondent07.05.18
Is the beauty industry ready for transparency? That was the question of the moment, as graduates of The Fashion Institute of Technology’s (FIT) Master of Professional Studies program in Cosmetics and Fragrance Marketing and Management (CFMM) presented their Capstone Research findings. This year’s presentation, held June 13, 2018, at the Haft Theater, FIT, focused on Transparent Beauty, Clean Beauty, and Glassbox Leadership and Organizations.
The CFMM graduate students examined 21st Century values of wellness, the emerging consumer demand for transparency, and the paths that beauty brands and companies are taking as they evolve. Topics included the notion of clean beauty and the rise of naturals; as well as the ways in which consumers define clean beauty, vis-a-vis cruelty-free, vegan, gluten-free, or sustainable prisms.
In looking at Glassbox Leadership, the students discussed corporations thriving in a transparent world, and focused on technology, access to information, newly empowered citizens, and an increasingly knowledgeable consumer population. They explored some of the ways in which consumers use their influence to drive soci
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