• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry

    Shellworks Raises $6.2 Million in Seed Funding

    Ulta Beauty Reports Record First Quarter 2022 Results

    Carlyle To Acquire HCP Packaging

    Estée Lauder Companies Faces Class Action Lawsuit
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Shellworks Raises $6.2 Million in Seed Funding

    Ulta Beauty Reports Record First Quarter 2022 Results

    Clean Over Green: U.S. Beauty and Grooming Trends

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    Glossier Announces New CEO
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry

    L’Oreal CEO Speaks About 'Responsible Consumption' at World Economic Forum

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora
    Top 20 Companies
    LBrands

    Chanel

    AmorePacific

    Beiersdorf

    Henkel
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    TAESUNG

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Yuan Harng Co. Ltd.

    Big Sky Packaging

    APC Packaging
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Online Exclusives

    Monoprix Taps Brandimage to Design the Packaging for its New Skin Care Line

    Brandimage recently created a new beauty line for retailer Monoprix.

    Monoprix Taps Brandimage to Design the Packaging for its New Skin Care Line
    Monoprix Taps Brandimage to Design the Packaging for its New Skin Care Line
    Related CONTENT
    • Only Skin Launches New Men's Kits
    • Tennis Champion Naomi Osaka Launches Skin Care Brand Kinlò
    • Function of Beauty Acquires Personalized Skin Care Company Atolla
    • A Wave of Blue Beauty Brands Is Rolling In
    • Addison Rae’s Item Beauty Debuts Skin Care Collection
    12.28.17

    Monoprix’s new “La Beauté du Visage” skin care line features all the essentials women need for their daily face care regimen, from cleansers to moisturizers and masks.

    The line is resolutely urban, practical and affordable to “estheticize the everyday” of urbanites. For Monoprix’s new line, Brandimage sought to create a sleek and elegant graphic identity with a didactic and positive marketing tone.

    A Strong Visual Identity

    For this new skin care line, Brandimage put a subtle spin on the Monoprix graphic identity, using the apostrophe for which the retailer is known in a new way. Designed as a window onto the main ingredient or texture of each product, the symbol reveals the natural and technical benefits of the products and evokes the effectiveness and pleasure of using them. Ensuring transparency regarding the containers was a natural graphic design choice with a chic and modern appeal.

    Simple Says It Best

    While the packaging is the first element that catches the customer’s eye in stores, the right on-pack tone is key to creating a connection. Brandimage chose an optimistic, engaged and didactic tone focused on the product benefit for “La Beauté du Visage” line, with names such as

    “The toner that cleanses” or “The cream that nourishes”. The aim was to make the offer easier to understand and communicate Monoprix’s desire to give women real products that say what they do and do what they say.

    Bringing Efficiency and Elegance 

    “We have focused the work on how to magnify the retailer’s icon and the product ingredient simultaneously, bringing efficiency and elegance with an urban modern touch,” said Elie Hasbani, creative director Brandimage

    Regarding the packaging, Hasbani said: “We did research to select specific stock packaging creating a harmonious family of products, elegant but simple and practical, very transparent or glacier white. The bottles have transparent labels, other products have décor printed directly on the plastic packaging.”
    ABOUT THE AUTHOR

    BRANDIMAGE – DESGRIPPES & LAGA: Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK. SGK is part of Matthews International Corporation. 

    Related Searches
    • design
    • Bottles
    • masks
    • target
    Suggested For You
    Only Skin Launches New Men Only Skin Launches New Men's Kits
    Tennis Champion Naomi Osaka Launches Skin Care Brand Kinlò Tennis Champion Naomi Osaka Launches Skin Care Brand Kinlò
    Function of Beauty Acquires Personalized Skin Care Company Atolla Function of Beauty Acquires Personalized Skin Care Company Atolla
    A Wave of Blue Beauty Brands Is Rolling In A Wave of Blue Beauty Brands Is Rolling In
    Addison Rae’s Item Beauty Debuts Skin Care Collection Addison Rae’s Item Beauty Debuts Skin Care Collection
    Beauty That’s Ultra Luxe and Sustainable Beauty That’s Ultra Luxe and Sustainable
    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging Drunk Elephant—Beauty Company of the Year: Excellence in Packaging
    Weekly Recap: Gogo Beauty, Smart Reusable Lipsticks & More Weekly Recap: Gogo Beauty, Smart Reusable Lipsticks & More
    Details About JLo Beauty Emerge Online Details About JLo Beauty Emerge Online
    Carmen Electra Launches Gogo Skin Care Carmen Electra Launches Gogo Skin Care
    Pharrell Williams Breaks Into the Beauty Biz with Humanrace, In Refillable Packaging Pharrell Williams Breaks Into the Beauty Biz with Humanrace, In Refillable Packaging
    13 Coty Inc. (2020) 13 Coty Inc. (2020)
    11 Amorepacific (2020) 11 Amorepacific (2020)
    Nudestix Launches Nudeskin Nudestix Launches Nudeskin
    Corpack GmbH Corpack GmbH

    Related Content

    • Only Skin Launches New Men

      Only Skin Launches New Men's Kits

      The new DTC brand says its products are luxe without the luxury price
      09.13.21

    • Skin Care/Sun Care
      Tennis Champion Naomi Osaka Launches Skin Care Brand Kinlò

      Tennis Champion Naomi Osaka Launches Skin Care Brand Kinlò

      Offers an assortment of active and recovery skin care products built to protect and rejuvenate melanated skin tones.
      09.07.21

    • Cosmetics
      Function of Beauty Acquires Personalized Skin Care Company Atolla

      Function of Beauty Acquires Personalized Skin Care Company Atolla

      Will leverage Atolla's patented skin test and data-driven product recommendation system to further improve its own skin care offering.
      08.04.21


    • Cosmetics
      A Wave of Blue Beauty Brands Is Rolling In

      A Wave of Blue Beauty Brands Is Rolling In

      Here’s a handful that have dived in to protect our oceans, via mission, product and packaging.
      Jamie Matusow, Editor-in-Chief 03.29.21

    • Skin Care/Sun Care
      Addison Rae’s Item Beauty Debuts Skin Care Collection

      Addison Rae’s Item Beauty Debuts Skin Care Collection

      Suitable for all skin types at an accessible price point, the launch collection features four essentials.
      Charles Sternberg, Assistant Editor 03.12.21

      Trending
      • Glossier Announces New CEO | Beauty Packaging
      • Ranking The Top 50 Cosmetic Companies | Beauty Packaging
      • Estée Lauder Companies Faces Class Action Lawsuit | Beauty Packaging
      • Glossier Announces New CEO
      • Ranking The Top 50 Cosmetics Companies 2021 | Beauty Packaging
      Breaking News
      • K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry
      • Shellworks Raises $6.2 Million in Seed Funding
      • Ulta Beauty Reports Record First Quarter 2022 Results
      • Carlyle To Acquire HCP Packaging
      • Estée Lauder Companies Faces Class Action Lawsuit
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      Sustainability, Economy are Focus of BCF’s Annual Conference
      Demand for Rhino Shield Increases
      ICP Receives ASC Innovation Award for Spray Foam That Meets Changing Environmental Regulations
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      New Breast Implant Surgery Guidelines to Enhance Patient Safety
      Rhythm Management Group Debuts RhythmSynergy Tech Platform
      FDA Approves Trial Completion for Virtual Incision's MIRA Platform
      Contract Pharma

      Latest Breaking News From Contract Pharma

      iECURE Enters Agreement with Center for Breakthrough Medicines
      CPDC Enters Clinical Manufacturing Deal with CellBion
      Olon to Build New R&D Center in Italy
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry
      Shellworks Raises $6.2 Million in Seed Funding
      Ulta Beauty Reports Record First Quarter 2022 Results
      Happi

      Latest Breaking News From Happi

      Honeywell Addresses Critical Issues Such as Sustainability, Workforce Training and Digitalization
      Monat Global Wins Four Stevie Awards in the 20th Annual American Business Awards
      Coty Expands Vegan Beauty Portfolio With New Rimmel Mascara
      Ink World

      Latest Breaking News From Ink World

      Zeller+Gmelin Honored as Berry Global’s 2021 Ink Supplier of the Year
      Paul N. Gardner USA Introduces New PosiTector GLS Gloss Meter
      UK-Based Caps Cases Installs World’s First EFI Nozomi 14000 LED Digital Corrugated Press
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      UPM Raflatac accelerates label growth with acquisition
      Labelexpo Asia 2022 postponed
      Teklynx software helps Top Clean Injection validate labels
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Toetal Solutions Raises $1.02 Million in New Financing
      ManaMed's ManaSport Wearable Ultrasound Earns FDA Nod
      Ekso Bionics Names Jerome Wong as Interim CFO
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      onsemi Recognized by Fortune 500 for Its Transformation Journey
      LG Display Presents AI-Driven NFT Artwork on Transparent OLED
      Joe Stockunas Joins SEMI as Americas President

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login