• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging

    Our 4 Finalists—Beauty Company of the Year: Excellence in Packaging

    A CBD Packaging Evolution

    Packaging Decorated to Make a Lasting Impression
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    The Estée Lauder Companies Closes Becca Cosmetics

    Afro Sheen Launches New Brand Initiatives

    Neopac Introduces Lightweight Plastic Tube

    Estée Lauder Companies Increases Investment in Deciem Beauty Group Inc.

    Baralan Launches Minerva Jar 50 Amber
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    A New Biodegradable Sponge—& Why TikTok Users Are Horrified

    Key Insights on Lip Color & Mascara Packaging

    The Tube Council Names the 2020 Tube of the Year Award Winners

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    The Estée Lauder Companies Closes Becca Cosmetics

    Afro Sheen Launches New Brand Initiatives

    Estée Lauder Companies Increases Investment in Deciem Beauty Group Inc.

    Baralan Launches Minerva Jar 50 Amber

    MAC Cosmetics Appoints SVP, Global Marketing
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Neopac Introduces Lightweight Plastic Tube

    Beauty That’s Ultra Luxe and Sustainable

    Quadpack Expands in the Americas Region

    Key Insights on Lip Color & Mascara Packaging

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Beauty That’s Ultra Luxe and Sustainable

    Burt's Bees To Reduce Virgin Packaging Materials By 50% By 2030

    Pai Skincare Rebrands For An Eco-Conscious World

    How L’Oréal Is Accelerating Its Sustainable Mission

    Key Insights on Lip Color & Mascara Packaging
    Top 20 Companies
    Henkel

    Estée Lauder

    AmorePacific

    L’Oréal

    Chanel
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Color Carton Corp.

    APC Packaging

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Epopack Co. Ltd

    CPP Global
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Easyfairs Announces New Three-Day Digital Event

    NYSCC Supplier’s Day Announces New Dates

    Cosmoprof India Announces 2021 Dates

    MakeUp in Shanghai and Luxe Pack Shanghai Postponed

    53rd Edition of Cosmoprof Worldwide Bologna Postponed
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Online Exclusives

    Global HDPE Bottles in Beauty

    Shampoos remain the main application—but packaging competition is growing.

    Global HDPE Bottles in Beauty
    Shampoos in HDPE Bottles, Top 10 Markets. Source: Euromonitor International
    Global HDPE Bottles in Beauty
    Shower Gel in HDPE Bottles: Top 10 Markets. Source: Euromonitor International.
    Global HDPE Bottles in Beauty
    The author Mylan Nguyen
    Related CONTENT
    • Berry Global Launches HDPE Closure
    • Natura
    • P&G’s Newest Acquisition
    • Beauty’s ‘Gastronomia’ Trend Remains Healthy
    • ADF & PCD Wraps Up Second Successful NY Edition
    Mylan Nguyen, Packaging Analyst, Euromonitor International12.14.17

    As explored in Euromonitor International’s Global HDPE Bottles: Growth and Opportunities report, in 2016, the volume of HDPE bottles sold through retail reached almost 97 billion units globally, up by 2% on 2015.

    Within beauty and personal care, shampoos remain the main application for HDPE bottles.

    Globally, shampoos are still dominated by single-use sachets (an affordable format mainly popular in India and Indonesia); however, rising urbanization and disposable incomes have led to the increased adoption of shampoos in larger formats, highly contributing to the growth of HDPE bottles mainly in developing markets. Over 2016-2020, China will rank first globally in terms of unit volumes, however growth will be led by Indonesia and Brazil, which are expected to be the largest growing markets, according to Euromonitor International.

    In Indonesia, flexible plastic in shampoos continues to dominate; however, the shift from the traditional sachets to more practical HDPE bottles is expected to generate an extra 100 million HDPE bottles by 2020. Looking at pack sizes, shampoos in HDPE bottles remain smaller than the global average, with 170ml and 80ml the most common formats, offered by the likes of Pantene (Procter & Gamble) and Sunsilk (Unilever), the leading shampoo brands in Indonesia. Examples of launches in small pack sizes include Sunsilk’s new shampoo targeting Muslim women wearing a hijab, in a 70ml HDPE bottle.

    Consumers Demand Value for Money Leading to Size Polarization

    Value for money is the global trend in shampoos, from developing regions where consumers are looking for affordability through smaller sizes, typically in single-use flexible plastic of 5ml, a format used in India, Indonesia and the Philippines, to developed regions, where there is a shift toward larger pack sizes, as consumers increasingly go for more economical shampoo bottles, leading to a growing preference for 400ml HDPE bottles in Western Europe, for example.

    Growing Competition from Stand-Up Pouches

    While globally flexible plastic, HDPE bottles and PET bottles are the common pack types for beauty and personal care products, competition from stand-up pouches continues to grow. (See the chart above.)

    Offering a cheaper alternative to price-conscious consumers as well as representing an ecologically-friendly light weight packaging, stand-up pouches in bath and shower are growing in many markets in Asia Pacific. In Japan, refills in stand-up pouches are driven by men's products in bath and shower and hair care and are part of leading brands’ offerings, such as Men's Bioré and Gatsby.

    In Malaysia, a rising number of brand owners are offering refill pack packaging as a response to consumers cutting down on their spending. For example, Shokubutsu, Dettol, Lux and Lifebuoy offer stand-up pouches, at a cheaper price than their equivalent product in HDPE bottle format.

    In Brazil, while present in bath and shower, stand-up pouches are becoming increasingly important in hair care. Strongly used by the influential leading direct sellers Natura Cosméticos and Avon Cosméticos, stand-up pouch refills continue to gain popularity among consumers.

    In Russia, at a time of declining consumer purchasing power, brand owners are focusing on increasing their volume sales, reducing shampoo prices through packaging, using stand-up pouches instead of HDPE bottles. For example, Natura Siberica launched its ranges of shampoos and conditioners in stand-up pouches with plastic screw closures in 2015.

    HDPE Bottles Set to Grow 200 Million in Shower Gel by 2020

    In beauty, body wash/shower gel follows shampoos in terms of growth prospects. (See the second chart in the slider above.)

    While accounting for 2.2 billion units of HDPE in 2016, shower gel is expected to generate an extra 200 million bottles by 2020. Looking at the top 10 markets, China is the market offering the strongest prospects thanks to its large population moving away from bar soap and adopting shower gel instead, driven by rising disposable incomes and urbanization in the country.

    As a result, flexible paper and folding carton, soap’s main packaging types, see a decline in China while HDPE bottles are benefiting from shower gel sales, particularly 400ml bottles which is the most common pack size.

    Despite their maturity, France and Germany also offer growth opportunities. In France, the rising success of dermatological shower gels sold in chemists/pharmacies has encouraged mass brands to develop their own, such as the new Advanced Sanex range by Colgate-Palmolive, Cadum Surdoux with talc by the L’Oréal Groupe and Johnson & Johnson’s Le Petit Marseillais range for sensitive skin. These launches contribute to make these hypoallergenic shower gels affordable and therefore should drive volume sales in the country over 2016-2020.

    Shampoos – the key application for HDPE bottles in beauty – offer strong growth for the pack type as consumers shift from single-use formats to larger family-sized shampoos. Rising urbanization and disposable income are driving this growth in emerging markets, led by India and Brazil.
    ABOUT THE AUTHOR

    Mylan Nguyen is a packaging analyst at Euromonitor International.
    Related Searches
    • launches
    • unilever
    • japan
    • hair care
    Suggested For You
    Berry Global Launches HDPE Closure Berry Global Launches HDPE Closure
    Natura Natura
    P&G’s Newest Acquisition P&G’s Newest Acquisition
    Beauty’s ‘Gastronomia’ Trend Remains Healthy Beauty’s ‘Gastronomia’ Trend Remains Healthy
    ADF & PCD Wraps Up  Second Successful NY Edition ADF & PCD Wraps Up Second Successful NY Edition
    4. Procter & Gamble 4. Procter & Gamble
    P&G Gets Transparent About Fragrance P&G Gets Transparent About Fragrance
    Garnier Chooses Student Winners Garnier Chooses Student Winners
    Gillette Offers Free Samples of TREO, the First-Ever Assisted Shaving Razor Gillette Offers Free Samples of TREO, the First-Ever Assisted Shaving Razor
    TerraCycle Wins United Nations Award TerraCycle Wins United Nations Award
    Beyond Best Practices Beyond Best Practices
    The Latest Trends and Prospects for Beauty and Personal Care Packaging in the U.S. The Latest Trends and Prospects for Beauty and Personal Care Packaging in the U.S.
    The New Consumerism: Impact on Beauty and Fashion Industries The New Consumerism: Impact on Beauty and Fashion Industries
    The Value of Made in the USA Beauty The Value of Made in the USA Beauty
    Forget ‘FOR MEN’: Go for the Marvelous Middle Forget ‘FOR MEN’: Go for the Marvelous Middle

    Related Online Exclusives

    • Health and Beauty | Personal Care
      Beauty Brands Respond to COVID-19

      Beauty Brands Respond to COVID-19

      How is business being affected and how are brands minimizing the spread of the virus?
      Charles Sternberg, Assistant Editor 04.01.20

    • Bath/Body | Personal Care | Skin Care/Sun Care
      5 Brands That Were Signed Up for Indie Beauty Expo Berlin

      5 Brands That Were Signed Up for Indie Beauty Expo Berlin

      The show was canceled -- but these brands had planned to show products that are champions of hygiene and immune system strengthening.
      Jillian Wright , co-founder, Indie Beauty Media Group 03.23.20

    • Health and Beauty | Personal Care
      Indie Brands to Target ‘Beauty Sleep’ at IBE LA

      Indie Brands to Target ‘Beauty Sleep’ at IBE LA

      Sleep remedies identify a new wellness trend.
      Jillian Wright, Co-Founder of Indie Beauty Expo 01.13.20


    • Bath/Body | Cosmetics | Health and Beauty
      CEW Highlights ‘The Beauty of Giving’ at Annual Event

      CEW Highlights ‘The Beauty of Giving’ at Annual Event

      Qurate Retail’s Mike George is honored.
      Nancy Jeffries, Correspondent 01.09.20

    • Personal Care | Skin Care/Sun Care
      Fem-Hygiene Trend Pushes Boundaries at Indie Beauty Expo NY

      Fem-Hygiene Trend Pushes Boundaries at Indie Beauty Expo NY

      Indie women-owned brands push the boundaries for female personal care.
      Jillian Wright, co-founder, Indie Beauty Expo 08.15.19

    • Bath/Body | Skin Care/Sun Care
      Sneak Peek: 4 Packaging Standouts at IBE Berlin

      Sneak Peek: 4 Packaging Standouts at IBE Berlin

      As Indie beauty expands to Germany, here are some brands that ‘have it all.’
      Jillian Wright, co-founder of Indie Beauty Expo 03.07.19


    • Caps/Closures | Personal Care | Pumps | Skin Care/Sun Care | Tubes
      Munich’s B2B Event Shows Steady Growth in Cosmetics

      Munich’s B2B Event Shows Steady Growth in Cosmetics

      Cosmetic Business 2018 featured a separate hall for Color Cosmetics exhibitors.
      Jean-Yves Bourgeois, Beauty Packaging’s European correspondent 06.28.18

    • Cosmetics | Package Development | Personal Care
      Top Trends Driving Beauty and Personal Care Shoppers

      Top Trends Driving Beauty and Personal Care Shoppers

      Euromonitor looks at evolving beauty routines and consumer attitudes.
      Priyanka Bagde, Euromonitor 06.07.18

    • Design Capabilities | Hair Care | Skin Care/Sun Care
      The Latest Beauty Reveals at CES

      The Latest Beauty Reveals at CES

      Here’s a look at some of this year’s cool gadgets.
      Jamie Matusow, Editor-in-Chief 01.11.18


    • Bath/Body | Decorative Effects | Design Capabilities | Fragrances
      Hard Candy’s Fragrances Are Designed to Appeal to Millennials

      Hard Candy’s Fragrances Are Designed to Appeal to Millennials

      The hot pink and black packaging features the brand’s signature hearts.
      Marie Redding, Associate Editor 08.25.17

    • Bath/Body | Design Capabilities | Health and Beauty | Skin Care/Sun Care
      BeautyID Award Winners Announced at Cosmoprof North America 2017

      BeautyID Award Winners Announced at Cosmoprof North America 2017

      Clinique Fresh Pressed Daily Booster scores the Grand Award.
      Marie Redding, Associate Editor 07.19.17

    • Bottles/Jars | Caps/Closures | Personal Care | PET | Plastics | Sustainable Pkg/Practices
      P&G Launches Breakthrough Recyclable Shampoo Bottle

      P&G Launches Breakthrough Recyclable Shampoo Bottle

      Head & Shoulders bottle utilizes beach plastic
      Jamie Matusow, Editor-in-Chief 05.08.17


    • Bottles/Jars | Caps/Closures | Devices | Droppers | Health and Beauty | PCR | Personal Care | Sustainable Pkg/Practices | Wood
      The New Age of Sustainability

      The New Age of Sustainability

      Resource management has become a priority for all companies.
      Sarah Boumphrey 04.20.17

    • Bottles/Jars | Caps/Closures | Cosmetics | Decorative Effects | Design Capabilities | Digital Printing | Injection Molding | Package Development | Paper/Board | Personal Care | Plastics | Printing/Decorating
      Interpack 2017: Cosmetic Packaging

      Interpack 2017: Cosmetic Packaging

      Beauty out of the tube, glass and jar
      Melanie Streich 04.19.17

    • Bath/Body | Health and Beauty | Personal Care
       Unilever

      Unilever's Ailing Prospects in Developed Markets Prompt String of Premium Acquisitions

      Looks to reboot strength
      Nicholas Micallef 04.06.17

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Wondering How To Connect To The Latina Market?
    • IT Cosmetics Founder Jamie Kern Lima Is Leaving
    • Beauty’s Newest Sustainable Solutions
    • Smashbox’s Jill Tomandl On Trends, 3D Lipstick And More
    Breaking News
    • Madison Reed Raises $52 Million in Financing Round
    • The Estée Lauder Companies Closes Becca Cosmetics
    • Afro Sheen Launches New Brand Initiatives
    • Neopac Introduces Lightweight Plastic Tube
    • Estée Lauder Companies Increases Investment in Deciem Beauty Group Inc.
    View Breaking News >
    CURRENT ISSUE

    January/February 2021

    • Drunk Elephant—Beauty Company of the Year: Excellence in Packaging
    • Key Insights on Lip Color & Mascara Packaging
    • Our 4 Finalists—Beauty Company of the Year: Excellence in Packaging
    • A CBD Packaging Evolution
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula
    JRF Technology Debuts Elderberry Oral Film Strip
    Danone Adds to Plant-Based Portfolio with Acquisition of Follow Your Heart Brand
    Coatings World

    Latest Breaking News From Coatings World

    Hempel Launches Sustainability Framework: Futureproof
    ChemQuest Hires Rich Gibson
    New Increase in Kynar Fluoropolymer Capacities at Arkema's Chinese Site
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Terumo to Purchase Predictive Analytics Firm Health Outcomes Sciences
    Abiomed Leader Michael Minogue Named AdvaMed Board Chairman
    TransEnterix Changes Name to Asensus Surgical
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Altasciences Contributes to Vibegron Approval
    Cyprium, Sentynl Therapeutics Ink Asset Purchase Agreement
    Pfizer Selects Seven Bridges to Support RNA Sequencing Data
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Madison Reed Raises $52 Million in Financing Round
    The Estée Lauder Companies Closes Becca Cosmetics
    Afro Sheen Launches New Brand Initiatives
    Happi

    Latest Breaking News From Happi

    PBA Opposes House Bill 2325 in West Virginia
    J.R. Watkins Tackles Pain with New Lines
    RB Launches Vanish Miracle
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Lowe-Martin Adds 2 KODAK NEXFINITY Digital Presses
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Eaglewood Technologies debuts new anilox cleaning system
    INX International and VerifyMe sign supply agreement
    Soma partners with DTM Flexo Services
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    H&V Announces Price Increase
    Fiber Bond VE3 Technology Inactivates SARS-CoV-2 in HVAC Filtration Systems
    Citizens Provides $325 Million Senior Credit Facility to Nice-Pak
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    SeaSpine Begins Limited Launch of WaveForm TA (TLIF Articulating) 3D-Printed Interbody
    Nexus Spine Implants for Use in Spinal Surgeries Become Available
    OrthoGrid Releases New Hip Replacement Software
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    RFID Locks Market to Reach $9.93 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login