Jamie Matusow, Editor-in-Chief11.16.17
With the idea that “design is experiential” and “a crossover for everything,” Pratt Institute hosted its second annual design symposium, “The DNA of Design,” on November 13, at The Times Center in Manhattan.
The program featured five highly accomplished branding experts and designers—esteemed panelists Debbie Millman, Paula Scher, Arne van Oosterom and Terry Young. Marc Rosen, renowned packaging designer and professor of Pratt’s graduate packaging design course, was the moderator.
The sold-out event was open to the public, and supported by the Marc Rosen Education Fund with additional funding by Juliana Terian, The Terian Foundation.
Each of the speakers gave a 10-minute presentation followed by questions from the audience and group discussion, touching on themes including cultural anthropology, empathy, fluidity and cynicism.
The Relationship Between Design and Branding
Among many outstan
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