Andrew Capper11.02.17
In a digitally driven culture, desire to get back to nature has greater value than ever as consumers are craving new, more intense connections with the natural world.
Combining the best aspects of a natural lifestyle with the convenience of today’s digital connectivity, Naturalism is gaining a new premium status. Brands are embracing the intricacies and imperfections of natural visual codes and cues; raw, traditional materials, earthy color palettes and handcrafted products.
The Desire for Naturalism
Once reserved for a specific eco-consumer and the realms of organic foods, the desire for naturalism is becoming more prevalent across a number of categories.
In response to the slick, polished digital experiences we are surrounded by each day, consumers are rejecting over-manipulated, synthetic and embellished products and experiences and instead are placing a higher value on naturalism.
While naturalism was perhaps born in the world of personal care, we’ve seen Naturalism becoming ingrained across most categories, including fashion, interiors and product
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