Nicholas Micallef04.06.17
Unilever's eventful acquisition activity over the past two years has altered its standing in beauty and personal care. The company has acted not only to capture new revenue opportunities but also to reboot its growth in developed markets. Unilever generated 40% of 2015 sales from developed markets, down from 49% in 2010. Over 2010-2015, it posted a CAGR of 12.8% in developing markets, which is three times faster than in developed markets.
Unilever's sales increasingly stem from developing countries, with Brazil, India and Indonesia accounting for the bulk of growth. Projected growth over 2015-2020 point to a CAGR of around 10% in Latin America and the Middle East and Africa, compared to a more lacklustre outlook in North America (3.1%) and Western Europe (1.4%).
Prospects in premium beauty and personal care are however more dynamic in developed markets, mostly the US, and with what is primarily a mass brand portfolio, Unilever cannot expect to gain much. In addition, the fast growth witnessed in emerging markets is not recession-proof, making it crucial to market-align its prod
Unilever's sales increasingly stem from developing countries, with Brazil, India and Indonesia accounting for the bulk of growth. Projected growth over 2015-2020 point to a CAGR of around 10% in Latin America and the Middle East and Africa, compared to a more lacklustre outlook in North America (3.1%) and Western Europe (1.4%).
Prospects in premium beauty and personal care are however more dynamic in developed markets, mostly the US, and with what is primarily a mass brand portfolio, Unilever cannot expect to gain much. In addition, the fast growth witnessed in emerging markets is not recession-proof, making it crucial to market-align its prod
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