Jamie Matusow, Editor-in-Chief12.05.16
Beauty Packaging’s December 2016 issue features a story on Innovative Packaging, with numerous examples of some of this year’s most creative solutions. As background for this article, we asked several key executives at suppliers and brands to tell us about the actual process—where and how do they find inspiration and how do these ideas translate into development? Following are some of their responses:
Laura K. Price, Senior Package Development Engineer, Research & Development, Kao USA
Q1: How much emphasis is given to Innovative Packaging at Kao USA?
LP: Kao USA and our parent company, Kao Corporation, put considerable importance on developing innovative packaging daily and strive to be the creators of continuous innovation.
The KAO Vision is to be a global group of companies that is closest to the consumer/customer in each market, earning the respect and trust of all stake
Laura K. Price, Senior Package Development Engineer, Research & Development, Kao USA
Q1: How much emphasis is given to Innovative Packaging at Kao USA?
LP: Kao USA and our parent company, Kao Corporation, put considerable importance on developing innovative packaging daily and strive to be the creators of continuous innovation.
The KAO Vision is to be a global group of companies that is closest to the consumer/customer in each market, earning the respect and trust of all stake
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