• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging

    Our 4 Finalists—Beauty Company of the Year: Excellence in Packaging

    A CBD Packaging Evolution

    Packaging Decorated to Make a Lasting Impression
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Estée Lauder Taps Ana de Armas as Global Brand Ambassador

    Sephora Announces Significant Expansion

    Verescence Acquires Majority Stake in Pacificglas

    Clean Beauty Collective Partners with EarthDay.org

    XYZ Registry Launches Beauty-Based Top-Level Domains
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    A New Biodegradable Sponge—& Why TikTok Users Are Horrified

    Key Insights on Lip Color & Mascara Packaging

    The Tube Council Names the 2020 Tube of the Year Award Winners

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Estée Lauder Taps Ana de Armas as Global Brand Ambassador

    Sephora Announces Significant Expansion

    Clean Beauty Collective Partners with EarthDay.org

    XYZ Registry Launches Beauty-Based Top-Level Domains

    Inahsi Naturals Achieves EU Compliance
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Verescence Acquires Majority Stake in Pacificglas

    Neopac Introduces Lightweight Plastic Tube

    Beauty That’s Ultra Luxe and Sustainable

    Quadpack Expands in the Americas Region

    Key Insights on Lip Color & Mascara Packaging
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Beauty That’s Ultra Luxe and Sustainable

    Burt's Bees To Reduce Virgin Packaging Materials By 50% By 2030

    Pai Skincare Rebrands For An Eco-Conscious World

    How L’Oréal Is Accelerating Its Sustainable Mission

    Key Insights on Lip Color & Mascara Packaging
    Top 20 Companies
    Chanel

    Kao

    Johnson & Johnson

    Revlon

    Oriflame
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    CPP Global

    JSN Cosmetic Packaging

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    GAR Labs

    APC Packaging
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    CEW Goes Virtual with Annual State of the Beauty Industry Report

    Easyfairs Announces New Three-Day Digital Event

    NYSCC Supplier’s Day Announces New Dates

    Cosmoprof India Announces 2021 Dates

    MakeUp in Shanghai and Luxe Pack Shanghai Postponed
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Online Exclusives

    How to Develop Innovative Cosmetics Packaging

    Where beauty brands and suppliers find inspiration

    How to Develop Innovative Cosmetics Packaging
    Related CONTENT
    • Senior Plastics or Packaging Engineer
    • Kao Launches Wakati
    • WWP Beauty Partners with Scentinvent Technologies
    • APC Packaging Patents Airless Refillable System
    • Kao Merges Its Beauty Counseling Companies
    Jamie Matusow, Editor-in-Chief12.05.16
    Beauty Packaging’s December 2016 issue features a story on Innovative Packaging, with numerous examples of some of this year’s most creative solutions. As background for this article, we asked several key executives at suppliers and brands to tell us about the actual process—where and how do they find inspiration and how do these ideas translate into development? Following are some of their responses:

    Laura K. Price, Senior Package Development Engineer, Research & Development, Kao USA

    Q1: How much emphasis is given to Innovative Packaging at Kao USA?

    LP: Kao USA and our parent company, Kao Corporation, put considerable importance on developing innovative packaging daily and strive to be the creators of continuous innovation.

    The KAO Vision is to be a global group of companies that is closest to the consumer/customer in each market, earning the respect and trust of all stakeholders and contributing to the sustainable development of society. The KAO Vision incorporates the term “Yoki-Monozukuri”. We define "Yoki-Monozukuri" as a strong commitment by all members to provide products and brands of excellent value for consumer satisfaction.

    Q2: What do you try to achieve as far as attracting consumers in this way? Anything unique to Kao?

    LP: We strive to develop innovative products and brands to maximize consumer satisfaction by determining the needs of consumers and fusing them with the seeds of R&D. (In research and development, technologies are often referred to as the “seeds "that give birth to products and new business.)

    With the concept of “Consumer First” (in order to create innovation for the consumer), we always incorporate consumer research when we develop new packaging and work to find their known and unknown needs.We:

    1. Identify the consumer problem and create a countermeasure against it.

    2. Pay attention to the unknown and create a new value that the consumer would never expect. In the end, improve the lifestyle of the consumer. Making sure we meet consumer needs and bringing unexpected delight to daily beauty routine is where we strive to be for all packaging.

    Q3: What processes do you use to try and come up with something unique? What is involved when developing a new product?

    LP: 1. “Genba-ism”: Kao’s long line of innovation is based on the consumer driven principle, Genba-ism, where we listen carefully to our consumers and ensure the safety and reliability of our products through world-class quality management. “Genba” literally means “actual spot”. At Kao, “Genba-ism” defines the importance of observing things “on-site”, in the actual location and environment, both internally and externally, in order to maximize our understanding of the business and optimize our performance.

    We ascertain the needs of consumers, and create products using innovative technologies in response to those needs. This helps our development in bringing Innovative Packaging to life.

    2. “Bottom-up “approach & Matrix Management: Kao incorporates a system to develop from the bottom-up. Matrix management supports this system (unique to Kao). Kao has many functions within R&D that create innovation; Material Sciences, Process Engineering, Kansei, where each researcher can create new value for consumer through various technologies.

    3. Kansei & “Consumer’s Silent-Voice”: Kansei R&D aims to develop packaging and products that tie into the consumer’s psychological feelings or intuition. The consumers’ needs that we must grasp are often hidden in their behaviors and consciousness. In order to discover the true needs of the consumers, we have to listen closely to the voices hidden in their daily lives, their “silent voice”, or non-verbal cues.

    Q4: Please describe a product that Kao Corporation deems Innovative? (See Beauty Packaging’s December 2016 Cover and corresponding coverage of this package.)

    LP: Kanebo Cosmetics: Evita Beauty Whip Soap. When you think of the beauty ritual, there are some elements that just feel more “routine”. The opportunity is to improve this unknown need and surprise and delight her daily so she actually enjoys her beauty ritual instead of simply performing it.

    The packaging for the Kanebo Cosmetics: Evita Beauty Whip Soap delivers the need for rich, velvety facial cleansing foam and brings extra delight to the consumer through the aerosol packaging and unique dispensing head, creating a beautiful rose shape with one easy pump. It’s more than your normal face wash or foam cleanser, it brings the element of “Wow” through packaging innovation.

    Denis Maurin, vice president of sales and industrial innovation, HCT Group

    “Innovative trends geared to things like social sharing and portability come from a collaborative effort between the supplier and the brands. We come up with new innovations in formulation and packaging, and the brands bring their products to life with personality and marketing.”

    Philip Tarrant
Leader, Packaging Concept Development, Coty

    At Coty, we have a global cross-functional team within each category or division that searches for new trends and unmet consumer needs. Ideas are gathered from team members, from our supplier network, or from other industries. Within this
    forum, each idea is evaluated to see that it meets the strategic needs of our company. In addition, brands are evaluated and exploratory projects are kicked off.

    Curt Altmann, Vice President of Global Development, Yonwoo/PKG

    Our process for innovation has traditionally come from within, with a large group of industrial designers that constantly research new means and gestures for dispensing and applying skincare products. This was our answer for survival in a fast moving, constantly renewing Korean market. Now the process has evolved into one that is much more collaborative with customers who want to take our dispensing and application innovations and marry them to their product development in a brand-customized way.
     
    Brooke Dearth, Creative Director, Compax

    For us, collaboration is critical. The brands we work with each have a unique voice, a clear understanding of their audience, and their own set of nuanced expression in which they alone are the experts. At Compax, honoring and building from their expertise is paramount!  Each project is different – sometimes the idea is vague and needs design exploration from us, other times the concept is fleshed out but needs our creative engineering to bring it to life.  

    Walter Shiels, COO, Arkay Packaging

    For developing an innovative package, the process starts with 2D flat artwork, which is reviewed with the customer in order to clarify a specific vision for the brand.  We then convert the 2D artwork into finished 3D folding cartons. Arkay's creative team reviews the artwork and develops a plan that includes a full color press proof utilizing various base boards, printing techniques, coatings, and laminations, etc. (POP).  When completed, there can be 20-25 different iterations of the original 2D artwork, which is now in 3D carton form. Our sales team then presents the final proofs to the customer, at which time the direction can be quickly determined.  
    Related Searches
    • Fragrances
    • Cosmetics
    • Skin Care/Sun Care
    • Personal Care
    Suggested For You
    Senior Plastics or Packaging Engineer Senior Plastics or Packaging Engineer
    Kao Launches Wakati Kao Launches Wakati
    WWP Beauty Partners with Scentinvent Technologies WWP Beauty Partners with Scentinvent Technologies
    APC Packaging Patents Airless Refillable System APC Packaging Patents Airless Refillable System
    Kao Merges Its Beauty Counseling Companies Kao Merges Its Beauty Counseling Companies
    Editorial Insight: Newness Marks Beauty 2020 Editorial Insight: Newness Marks Beauty 2020
    Sustainability Drives New Solutions in Innovative Cosmetic Packaging Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    TOP 20 GLOBAL BEAUTY COMPANIES TOP 20 GLOBAL BEAUTY COMPANIES
    Zooming In On Skin Care Zooming In On Skin Care
    TOP 20 GLOBAL BEAUTY COMPANIES TOP 20 GLOBAL BEAUTY COMPANIES
    10 Kao 10 Kao
    9 Johnson & Johnson 9 Johnson & Johnson
    2 Unilever 2 Unilever
    What You’re Reading on BeautyPackaging.com What You’re Reading on BeautyPackaging.com
    What You’re Reading on BeautyPackaging.com What You’re Reading on BeautyPackaging.com

    Related Online Exclusives

    • Cosmetics | Skin Care/Sun Care
      Euromonitor Survey Highlights 2020’s Defining Beauty Trends

      Euromonitor Survey Highlights 2020’s Defining Beauty Trends

      Three shifts that shaped beauty and personal care in 2020.
      Lisa Holmes, Global Head of Surveys, Euromonitor International 01.13.21

    • Cosmetics
      2020 in Review: Top Beauty Stories

      2020 in Review: Top Beauty Stories

      The most viewed beauty industry news on our site for 2020.
      Charles Sternberg, Assistant Editor 12.31.20

    • Cosmetics | Fragrances
      The Biggest Deals & Acquisitions of 2020

      The Biggest Deals & Acquisitions of 2020

      Revisit the most important purchases and sales of the past year.
      Charles Sternberg, Assistant Editor 12.23.20


    • Skin Care/Sun Care | Sustainable Pkg/Practices
      Beauty Brand Execs Speak on the Challenges of Water Usage

      Beauty Brand Execs Speak on the Challenges of Water Usage

      There’s a growing call to protect the cosmetics industry staple that’s also one of the Earth’s most valuable resources.
      Jamie Matusow, Editor-in-Chief 12.14.20

    • Bottles/Jars | Caps/Closures | Decorative Effects | Fragrances | Glass | Package Development
      Celebrating Packaging of the Year at the Fragrance Foundation Awards

      Celebrating Packaging of the Year at the Fragrance Foundation Awards

      Gucci The Eyes of the Tiger, Eau De Juice Pure Sugar, & K by Dolce & Gabbana found inspiration in a vintage apothecary, a juice box, & a crown.
      Marie Redding, Senior Editor 09.17.20

    • Fragrances
      Everything That Happened at The Fragrance Foundation Awards

      Everything That Happened at The Fragrance Foundation Awards

      The Fragrance Foundation Awards went virtual for 2020 -- here's how it went.
      Marie Redding, Senior Editor 09.14.20


    • Skin Care/Sun Care
      K-Beauty Is Increasing Its Foothold in the U.S.

      K-Beauty Is Increasing Its Foothold in the U.S.

      What makes K-beauty so special? For one, the packaging. We talked with beauty expert and founder of Peach & Lily Alicia Yoon.
      Bobbie van der List, Asia-Pacific Correspondent 07.09.20

    • Applicators | Brush Fibers | Cosmetics
       Applicator Tips & Tricks from a MAC Makeup Artist

      Applicator Tips & Tricks from a MAC Makeup Artist

      A Q&A with MAC's Keri Blair, sharing her insights on customer obsessions, why brush care is key—and more.
      Jamie Matusow, Editor-in-Chief 06.04.20

    • Skin Care/Sun Care
      Introducing an Asian Brand to the U.S. Market

      Introducing an Asian Brand to the U.S. Market

      Taiwan-based Inna Organic expanded to the U.S. -- how are they working to get a foothold here, while holding on to their Asian identity?
      Bobbie van der List, Asia-Pacific Correspondent 04.23.20


    • Health and Beauty | Personal Care
      Beauty Brands Respond to COVID-19

      Beauty Brands Respond to COVID-19

      How is business being affected and how are brands minimizing the spread of the virus?
      Charles Sternberg, Assistant Editor 04.01.20

    • Bath/Body | Personal Care | Skin Care/Sun Care
      5 Brands That Were Signed Up for Indie Beauty Expo Berlin

      5 Brands That Were Signed Up for Indie Beauty Expo Berlin

      The show was canceled -- but these brands had planned to show products that are champions of hygiene and immune system strengthening.
      Jillian Wright , co-founder, Indie Beauty Media Group 03.23.20

    • Cosmetics | Package Development | Turnkey
      Beauty Industry Suppliers Provide Updates Regarding COVID-19 Crisis

      Beauty Industry Suppliers Provide Updates Regarding COVID-19 Crisis

      How are beauty suppliers being impacted by coronavirus?
      Charles Sternberg, Assistant Editor 03.20.20


    • Contract Services | Skin Care/Sun Care
      Google Searches For Hand Sanitizer Spike

      Google Searches For Hand Sanitizer Spike

      Hand sanitizers are one product everyone needs more of during the coronavirus epidemic -- and consumers are searching for ways to make their own.
      Marie Redding, Senior Editor 03.18.20

    • Cosmetics | Skin Care/Sun Care
      Beauty Retail Stores Impacted by Coronavirus

      Beauty Retail Stores Impacted by Coronavirus

      COVID-19 has caused these beauty retail stores to temporarily close their doors.
      Beauty Packaging Staff 03.17.20

    • Cosmetics | Health and Beauty | Skin Care/Sun Care
      Global Beauty Companies React To COVID-19

      Global Beauty Companies React To COVID-19

      What impact is the coronavirus having on BP’s Top 20 Global Beauty Companies?
      Beauty Packaging Staff 03.17.20

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Wondering How To Connect To The Latina Market?
    • The Estée Lauder Companies Closes Becca Cosmetics
    • CEW Goes Virtual With Annual State Of The Beauty Industry Report
    • IT Cosmetics Founder Jamie Kern Lima Is Leaving
    Breaking News
    • Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    • Sephora Announces Significant Expansion
    • Verescence Acquires Majority Stake in Pacificglas
    • Clean Beauty Collective Partners with EarthDay.org
    • XYZ Registry Launches Beauty-Based Top-Level Domains
    View Breaking News >
    CURRENT ISSUE

    January/February 2021

    • Drunk Elephant—Beauty Company of the Year: Excellence in Packaging
    • Key Insights on Lip Color & Mascara Packaging
    • Our 4 Finalists—Beauty Company of the Year: Excellence in Packaging
    • A CBD Packaging Evolution
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Preliminary Study Links Markers of Impaired Bone Health to Vegan Diet
    Refined Grains Linked to Heart Attack Risk, Early Death
    Kappa Bioscience Extends Research Partnership For COVID-19 Research
    Coatings World

    Latest Breaking News From Coatings World

    Nippon Paint Marine Wins Korea Export Award
    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    PPG Introduces Premium Iso-free Primer Surfacer, Catalyst
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    January AI Raises $8.8 Million in New Funding
    FDA Clears Ava Fertility Tracking Wearable Device
    First Patient in Europe Treated With Diamondback 360 Coronary Orbital Atherectomy System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Spark Therapeutics Appoints CTO
    Cryoport Launches ESG Program
    U.S. Govt. Purchases 100k Doses of Lilly's COVID-19 Antibody Cocktail
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Top Beauty Products of 2021, According to HelloGiggles
    Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    Sephora Announces Significant Expansion
    Happi

    Latest Breaking News From Happi

    What You're Reading on Happi.com
    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025
    ACI Urges Senate to Approve Regan as EPA Administrator
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Marshall & Bruce Adds Koenig & Bauer Rapida 106 41-Inch Seven-Color Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    FTA converts Forum & INFOFLEX to virtual events
    Xeikon launches two new digital label printing presses
    UFlex adds capacity in packaging films
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Texas Medical Technology Partners with My Protect Kit
    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Fusion Robotics Receives FDA Clearance for Spinal Navigation and Robotics System
    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login