Lush Takes An Ecological Approach to Retailing

Lush takes an ecological approach to retailing, so the majority of their products are sold “naked” without wasteful packaging. They make solid products, like shampoo bars, soap and Bath Bombs that don’t require additional packaging; the water is “added” at home to activate the product. In fact, the brand says that if everyone in North America used Lush’s solid shampoo bars, it would prevent the waste of 122 million bottles from entering the environment.

When packaging is needed to protect the product, Lush uses recycled components. One of the brand’s largest recycling initiatives is its Black Pot recycling program—for every five black pots that are returned to the store, customers receive a free fresh face mask. In 12 months, more than 300,000 black pots were collected and recycled into new black pots or heavy-duty material like construction beams. These pots are made with number 5 plastic and are not easily recycled in many municipalities. Products available in this packaging include Dream Cream hand and body lotion and Ocean S