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Telling the Brand Story Through Packaging

Beauty Packaging’s session at Cosmoprof NA presents several points of view.

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Jamie Matusow, Editor-in-Chief09.03.15

At Cosmoprof NA, a panel moderated by Beauty Packaging’s editor-in-chief Jamie Matusow brought together cosmetics industry experts to express design, brand and supplier viewpoints regarding optimal brand packaging. Panelists were Ben Bennett, partner & co-founder, creative director, Hatch Beauty; Lauren Wolk, vice president of sales, Goldfaden MD; Nick Gardner, executive vice president, HCT Group; and Jerrod Blandino, co-founder and creative director, Too Faced Cosmetics.

Jamie Matusow

The conference highlighted how Hatch Beauty and their client, Goldfaden MD—and HCT Packaging and their client, Too Faced—work together to ensure that the brands’ DNA comes through via the story that the pack

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