Marie Redding, Associate Editor03.13.13
Rouge Bunny Rouge's new oxblood mascara. |
This deep red jewel tone has been seen on fashion runways, like Gucci and Chanel," says Alexandra De Montfort, the brand's founder and creative director. "Our new mascara is very wearable, and especially flattering with blue, hazelnut or green eyes," she adds.
The mascara is packaged in a vial with a black satin finish. "This is a special finish, created using special technology to give it a matte look. It won't ever show fingerprints on the wand," says De Montfort.
Rouge Bunny Rouge is a niche British brand, based in London and Moscow. It first launched in 2006, and is sold online at the brand's own website, as well as at the U.S.-based e-tailer BeautyHabit.com.
Formulations with Benefits
Rouge Bunny Rouge's foundation bottle, decorated with an image of a feather. |
"Our foundation's medium to high coverage diminishes the natural signs of aging that appear with mature skin, while giving the gift of preventative and protective virtues to younger complexions," says De Montfort.
The foundation is in a clear glass bottle with a satin frosted finish, decorated with the silk-screened image of a feather.
A Purse Spray, as a Gift
Rouge Bunny Rouge's refillable purse spray. |
The fragrance flacons are glass bottles with a frosted finish – with a clear part. "The flacon is adorned with a transparent, embossed flower, indicative of the fragrance within. It is set against sand brushed satin-matte glass," De Montfort explains.
Rouge Bunny Rouge's fragrance bottle, with a frosted finish. |
"The cap feels heavy in the hand," she adds. "The overall effect of the fragrance packaging is stunning, like holding a precious, faceted jewel to the light."
The fragrances have white outer boxes that are made from heavyweight paperboard. They have a textured finish. "The box is meant to resemble silk brocade - and it's speckled with a fine-spun, botanical illustration," says De Montfort.
What's Next?
The brand will continue to launch products in packaging that reflects a whimsical, yet prestige look, according to De Montfort. She plans to continue creating products meant to help women look their best, with packaging designed to help create a more luxurious experience while using the products.