10.26.10
Online Exclusive: An HBA Education
HBA Global 2010 was chock full of educational opportunities. With a plethora of topics that ran the gamut – from international growth and expansion to materials and design innovation to marketing and social media, there was truly something for everyone. With so much going on, the problem was trying to decide which programs to attend.
Don’t Doubt Your Brand
The session titled “Creating a Successful Beauty Brand” provided in-depth discussions on how brands can successfully find their niche and promote growth. Moderated by Donna Barson, the founder of Barson Marketing Inc., the session featured three speakers: Jamie Kern Lima, CEO, IT Cosmetics; Donna Sturgess, p
Don’t Doubt Your Brand
The session titled “Creating a Successful Beauty Brand” provided in-depth discussions on how brands can successfully find their niche and promote growth. Moderated by Donna Barson, the founder of Barson Marketing Inc., the session featured three speakers: Jamie Kern Lima, CEO, IT Cosmetics; Donna Sturgess, p
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