It was a full house in the conference room at Luxe Pack New York when experts discussed sustainability and luxury during a panel discussion moderated by Beauty Packaging’s editor-in-chief, Jamie Matusow.
The panelists were Peter Malmqvist, Billerudkorsnas; Dr. Sandeep Kulkarni, KoolEarth Solutions Inc.; and Anne Nelson Sanford, Lurk Beauty.
Malmqvist spoke about some of the surprising results of the survey that Billerudkorsnas conducted last year, “Unique Insights on Packaging Sustainability in Megacities.”
Kulkarni spoke about what brands can do to be more sustainable — saying that it is such a complex issue that there is no one-size-fits-all solution.
Sanford explained how Lurk Beautyis eco-friendly, saying that it is a part of its mission. Indie brands view sustainability differently, she said — and have very different ideas about what “luxury” looks like, which is also in line with the views of younger consumers. Glass is a popular packaging choice, for example.
Stay tuned for more about this panel discussion in the next issue of Beauty Packaging magazine.