Italian contract manufacturer Pennelli Faro has a lot of knowledge about brushes, and looks forward to sharing information on products and trends at MakeUp in LosAngeles. In addition to visiting their booth at the show, be sure to head for the panel discussion on Applicator Trends on Day 2 of MakeUp in LosAngeles. A session from 2:30-4 pm on February 8 will focus on the recent growth in the popularity of applicators and beauty tools.
Sara Zanafredi, Pennelli Faro’s CEO has been invited to participate in the round table, in which speakers will discuss topics including: the most important parameters for each technology; growth drivers influencing the category; and the most notable innovations in the field. Zanafredi will focus on the development of Pennelli Faro’s latest, advanced synthetic fiber called Dermocura, ideal “for the next generation of cosmetic brushes.” The dermatologically tested and hypoallergenic fiber features shape memory behavior, as well as excellent technical features and performance. They are gentle and vegan- and animal free.
MakeUp in LosAngeles Booth No. 508