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Moderated by Beauty Packaging’s editor-in-chief Jamie Matusow, the panelists are: Ian Ginsberg, president, C.O. Bigelow; Natalie Mackey, co-founder, CEO, Winky Lux; and Sophie Maxwell, futures director, Pearlfisher.
The discussion will focus on fun and memorable packages that challenge the norm — and how these designs are resonating with Millennial consumers. Experts will offer tips on how they leveraged their whimsical designs across multiple platforms to achieve greater brand awareness and success.