06.03.08
Case Study: tarte’s ‘Three Wishes’ Collection
Reusable packaging takes tarte’s eco-friendly attitude to a whole new level.
senior manager product development
tarte cosmetics
From the runway to the rain forest, tarte’s “health couture” message is all about the marriage between fashion and nature. Fittingly, our product development process is very organic—it evolves from many different forms of inspiration. We draw from color, textile and high-end fashion trends, as well as new developments in botanicals and science-based innovations. tarte’s product development team works closely with cosmetic chemists at our labs, and meets regularly with packaging design groups to initiate ideas. All of our development is focused on meeting our customers’ needs for high-end color cosmetics that are healthy for their skin while also being eco-friendly. We are one of the few brands in the beauty industry offering naturally formulated cosmetics in richly designed reusable packaging.
Three Wishes for the New Year
The “three wishes” collection created for Holiday 2007 was all about bringing happiness, health and wealth into our customers’ lives. Each piece in the collection incorporated tarte’s signature fabric and accessory elements into reusable multifunctional packaging. All three products were formulated using antioxidant rich, naturally derived, skin-benefiting ingredients. We created “we wish you happiness” featuring our iconic gel-based cheek stain in three mini limited-edition shades that were packaged in a hand-made jewelry case. The second product in the collection was “we wish you health,” a deluxe-sized set of our four best-selling natural products in a fabric case perfect for travel or an on-the-go lifestyle. Lastly, “we wish you wealth” was a value-driven, all-purpose palette filled with three tiers of our award-winning eyeshadows, lipglosses, eyeliners, cheek stains, lipsheers, luminizer and primer.
Marrying Function and Aesthetics
At tarte, we continue to work with new materials, and are always looking outside of the beauty industry for inspiration and innovation. It is important for us to reduce
Each piece in tarte's "three wishes" collection incorporates the brand's signature fabric and accessory elements into reusable multi-functional packaging. |