• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    'Dispensing Beauty': Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Ulta Beauty Opens in Herald Square

    Elizabeth Arden Taps Sui He as Global Brand Ambassador

    Natura &Co Outperforms the Global Market in Q4 2020

    Global Hair Color Market Forecasted to Grow

    Estée Lauder Establishes Equity and Engagement Center of Excellence
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge

    New High Glass Offers Six Premium In-Stock Bottle Collections

    Creating Packaging To Safeguard a More Hygienic User Experience
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Elizabeth Arden Taps Sui He as Global Brand Ambassador

    Global Hair Color Market Forecasted to Grow

    Estée Lauder Establishes Equity and Engagement Center of Excellence

    Glossier Introduces the Beauty Bag

    Ulta Beauty Launches Reusable Packaging in Partnership with Loop
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge

    New High Glass Offers Six Premium In-Stock Bottle Collections

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

    'Dispensing Beauty': Dispensers for Greater Functionality

    Beauty That’s Ultra Luxe and Sustainable
    Top 20 Companies
    Kao

    L’Oréal

    Oriflame

    Johnson & Johnson

    Revlon
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    International Cosmetic Suppliers Ltd.

    USS LLC

    Albéa

    JP Packaging LLC.

    Epopack Co. Ltd
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    BizBash Names Unfiltered Experience ‘People's Choice: Best Influencer Event’

    CEW Goes Virtual with Annual State of the Beauty Industry Report

    Easyfairs Announces New Three-Day Digital Event

    NYSCC Supplier’s Day Announces New Dates

    Cosmoprof India Announces 2021 Dates
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Expert's Opinion

    Growth Ahead for Some Categories in U.S. Prestige Beauty

    NPD reports promise amid 2020 sales declines; e-commerce fuels a rise.

    Growth Ahead for Some Categories in U.S. Prestige Beauty
    Self-care became essential in 2020, with the winning areas of the market being those that helped to create a spa environment at home. Pictured on the left: Larissa Jensen.
    Related CONTENT
    • Ulta Beauty Opens in Herald Square
    • Elizabeth Arden Taps Sui He as Global Brand Ambassador
    • Natura &Co Outperforms the Global Market in Q4 2020
    • Glossier Introduces the Beauty Bag
    • P&G Makes Progress Toward Packaging Circularity in Europe
    Larissa Jensen, NPD’s beauty industry advisor02.05.21
    During a year like no other, the U.S. prestige beauty industry generated $16.1 billion in 2020, a 19% sales decline compared to the year prior, according to NPD research. By category, makeup sales were down (-34%) for the year followed by skincare (-11%) and fragrance (-8%), while hair grew 7%. Shifting consumer priorities toward self-care and little luxuries, and broader lifestyle changes due to the pandemic moved the needle in unprecedented ways. 
     
    Self-care became essential in 2020, with the winning areas of the market being those that helped to create a spa environment at home. The top market share gainers for the year touched on all categories, including hair treatments and masks; fragrance candles; face exfoliators; body creams/lotions, cleansers, and oils; and nail care.
     
    The Race Between Makeup and Skincare

    Despite the tight race between makeup and skincare throughout the year, makeup ultimately maintained its position as the largest beauty category based on dollar sales for 2020; however, it has also been the most negatively impacted by the pandemic. Face remained the largest segment in makeup and sales declined faster than the overall category, but some products increased their market share including setting spray/powder, tinted moisturizer, bronzer, and concealer. Eye makeup gained share while lip saw the steepest declines, a shift that has, in part, been a byproduct of mask wearing. Nail was the only segment of makeup to grow in 2020 as consumers took nail care into their own hands.    
     
    Skincare: Growth and Decline

    In skincare, the areas of growth were not enough to compensate for the declines across the largest areas of the market: face cream, face serum, and eye treatment. Most of skincare’s growth stemmed from body products including body creams/lotions, exfoliators, cleansers, serums, and devices. With clinics closed and elective surgeries placed on hold, consumers turned to at-home microdermabrasion and body sculpting-type products to achieve results.  
     
    Fragrance, while down for the year, declined at the slowest rate thanks to a second half rebound. Although the brick-and-mortar channel remained challenged, the rate of decline decelerated to a great extent during the second half of the year, allowing the accelerated online growth to offset that loss. In terms of the bright spots that helped fragrance overperform compared to the other categories, parfum sales grew double digits for the year, as consumers are showing a greater affinity towards longer lasting scents. Parfums also tend to be more expensive, which further helped boost dollar volumes for the category. In addition, home scents, which have been on the uptick for the last few years, saw accelerated growth in 2020 as consumers brought the meaning of comfort at home to another level.
     
    Challenges Faced

    As was the case for many other industries, prestige beauty faced several challenges in 2020 from temporary store closures to reduced demand. Although we cannot deny the numbers, we also cannot overlook the fact that our industry is still holding its ground and, in some cases, flourishing. While online sales penetration grew across all categories as brick-and-mortar drove declines, the latter still remains beauty’s largest sales channel and a key factor in its recovery. Leveraging the strength of each channel, recognizing the opportunities of the changed beauty consumer, and owning this transformation are important action items for retailers, brands, and manufacturers as we enter the recovery phase.
     
     
    About the author:
    Larissa Jensen, is NPD’s beauty industry advisor, and a member of Beauty Packaging’s board of advisors
    Related Searches
    • Health and Beauty
    • Skin Care/Sun Care
    • Cosmetics
    Suggested For You
    Ulta Beauty Opens in Herald Square Ulta Beauty Opens in Herald Square
    Elizabeth Arden Taps Sui He as Global Brand Ambassador Elizabeth Arden Taps Sui He as Global Brand Ambassador
    Natura &Co Outperforms the Global Market in Q4 2020 Natura &Co Outperforms the Global Market in Q4 2020
    Glossier Introduces the Beauty Bag Glossier Introduces the Beauty Bag
    P&G Makes Progress Toward Packaging Circularity in Europe P&G Makes Progress Toward Packaging Circularity in Europe
    Coty Partners with LanzaTech to Introduce Sustainable Ethanol Coty Partners with LanzaTech to Introduce Sustainable Ethanol
    Inter Parfums Reports a Strong Fourth Quarter Inter Parfums Reports a Strong Fourth Quarter
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts
    Supporting Female Beauty Brand Founders on International Women Supporting Female Beauty Brand Founders on International Women's Day
    Creating Packaging To Safeguard a More Hygienic User Experience Creating Packaging To Safeguard a More Hygienic User Experience
    'Dispensing Beauty': Dispensers for Greater Functionality
    Anastasia Beverly Hills Gifts Eight $450,000 Grants Anastasia Beverly Hills Gifts Eight $450,000 Grants
    A New Partnership Delivers Turnkey Beauty Solutions A New Partnership Delivers Turnkey Beauty Solutions
    The Top Beauty Products of 2021, According to HelloGiggles The Top Beauty Products of 2021, According to HelloGiggles

    Related Expert's Opinion

    • Cosmetics
      Do Products Dry Up Before They Reach Consumers?

      Do Products Dry Up Before They Reach Consumers?

      Revuze reveals the top 3 topics driving negative and positive reviews for mascara.
      Alon Ghelber, CMO, Revuze 01.25.21

    • Cosmetics
      Where Beauty Finds Success in 2021

      Where Beauty Finds Success in 2021

      NPD’s Larissa Jensen on which industry markers to keep in mind.
      Larissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group 01.08.21

    • Skin Care/Sun Care
      Key Issues to Consider When Retailing Skin Care Online

      Key Issues to Consider When Retailing Skin Care Online

      A new skin care report looks at key industry challenges and solutions, as customers and brands move online.
      Thom Watson, digital and beauty industry expert at Flaunt Digital 12.18.20


    • Cosmetics
      Brand Naming: Getting It Socially Correct

      Brand Naming: Getting It Socially Correct

      Navigate anti-racism and other insensitivities -- follow these 4 steps to choose a name for your product or brand that won't cause a controversy.
      Grant Polachek 10.01.20

    • Cosmetics | Fragrances
      Hope Buds in U.S. Prestige Beauty

      Hope Buds in U.S. Prestige Beauty

      While the market remains challenged, certain products—and ‘a new category’—are showing upticks in sales. Here's what was most in demand during 'lockdown.'
      Larissa Jensen, VP, Industry Advisor, Beauty, The NPD Group 06.11.20

    • Cosmetics | Health and Beauty
      The Beauty of Staying Home

      The Beauty of Staying Home

      Several bright spots emerge amid COVID crisis - Data & Insights from NPD.
      Larissa Jensen, VP, Industry Advisor, Beauty, The NPD Group 04.07.20


    • Cosmetics | Skin Care/Sun Care
      Why DTC Brands Are Succeeding with Beauty Aficionados

      Why DTC Brands Are Succeeding with Beauty Aficionados

      Direct-to-consumer beauty brands continue category disruption and share growth
      Elle Morris, CEO, Snapdragon 03.26.20

    • Skin Care/Sun Care
      Beauty Goes Tribal

      Beauty Goes Tribal

      3 consumer ‘tribes’ to take note of
      Emily Cristoforis, Strategy Director, Vault49 01.27.20

    • Cosmetics | Decorative Effects | Design Capabilities | Digital Printing | Fragrances | Package Development
      Borderless Design

      Borderless Design

      Blurring boundaries between cultures and society, people, and products — energizing a new movement of ‘borderless’ design.
      Jeannie Joshi, Joshi Design 01.24.20


    • Cosmetics
      What We Can Expect of Beauty in This New Decade

      What We Can Expect of Beauty in This New Decade

      Expectations for Makeup, Skincare, Sustainability and more
      Larissa Jensen 01.16.20

    • Cosmetics
       Generation Next

      Generation Next

      Who should beauty marketers set their sights on? How young is too young to cultivate brand loyalty?
      Elle Morris, CEO, Snapdragon 11.21.19

    • Cosmetics | Design Capabilities | Fragrances | Package Development | Skin Care/Sun Care | Sustainable Pkg/Practices
      How Innovative Beauty Brands Attract Gen-Z Consumers

      How Innovative Beauty Brands Attract Gen-Z Consumers

      Addressing a shifting luxury landscape
      Spencer Ball 11.14.19


    • Health and Beauty | Skin Care/Sun Care
      Trends Shaping the Industry in 2019

      Trends Shaping the Industry in 2019

      Euromonitor on the international state of beauty
      Hannah Symons, Head of Beauty and Personal Care, Euromonitor International 08.01.19

    • Bath/Body | Health and Beauty | Skin Care/Sun Care | Sustainable Pkg/Practices
      Australia: A Strong Commitment to Sustainable Beauty

      Australia: A Strong Commitment to Sustainable Beauty

      The local beauty scene and its strict cosmetic regulations are gaining global attention -- take a look at these Aussie brands making an impact.
      Jemma Shin 03.28.19

    • Skin Care/Sun Care
      Spotlight on COOLA Suncare

      Spotlight on COOLA Suncare

      Pam Busiek, president & CEO, ICMAD, shares a member’s story.
      Pam Busiek, President & CEO, ICMAD 12.20.18

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Wondering How To Connect To The Latina Market?
    • Ulta Beauty Launches Reusable Packaging In Partnership With Loop
    • L'Oreal On How It Will Shape Beauty's Future At Today's Transparency Summit
    • IT Cosmetics Founder Jamie Kern Lima Is Leaving
    Breaking News
    • Ulta Beauty Opens in Herald Square
    • Elizabeth Arden Taps Sui He as Global Brand Ambassador
    • Natura &Co Outperforms the Global Market in Q4 2020
    • Global Hair Color Market Forecasted to Grow
    • Estée Lauder Establishes Equity and Engagement Center of Excellence
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Thymoquinone Inhibits Viral Infection in In Vitro Settings, New Study Finds
    IFT Transitions 2021 Annual Event to Digital Experience
    NY Federal Judge Enters Permanent Injunction Against Dietary Supplement Manufacturer
    Coatings World

    Latest Breaking News From Coatings World

    Sherwin-Williams Announces Resignation of President and COO
    Ashland Completes Expansion and Relocation of Viatel Bioresorbable Polymers Manufacturing Facility
    Evonik Receives Sustainability Award from EcVadis
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex CFO Announces Retirement
    New AI-Based Tool Developed for Coronary Artery Analysis, Intervention Planning
    First Reported Use of Pulse Biosciences' CellFX System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    AGC Biologics Expands Cell and Gene Facility in Italy
    Celonic to Boost Cell & Gene Therapy Production
    Pharmaron Acquires Biomanufacturing Site in the UK from AbbVie
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Ulta Beauty Opens in Herald Square
    Elizabeth Arden Taps Sui He as Global Brand Ambassador
    Natura &Co Outperforms the Global Market in Q4 2020
    Happi

    Latest Breaking News From Happi

    What You're Reading on Happi.com
    Indie Beauty Innovators Wanted
    Cosmetic Chemists Seek Mentors
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Arjobex America welcomes Maggie Naberezny to sales team
    Henkel publishes 30th Sustainability Report
    Avery Dennison Smartrac launches new Circus Pro inlays
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    FPInnovations Develops Biodegradable Mask
    Sani Professional Sanitizing and Disinfecting Products Approved by EPA
    Autefa Solutions Offers Fully Automated Line for Protective Mask Production
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Colfax Decides to Divide Its Businesses
    Stryker Corp.'s 2020 Sales Slip 3.6 Percent
    Bioventus Appoints Managing Director, China and Asia Pacific
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login