• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry

    Shellworks Raises $6.2 Million in Seed Funding

    Ulta Beauty Reports Record First Quarter 2022 Results

    Carlyle To Acquire HCP Packaging

    Estée Lauder Companies Faces Class Action Lawsuit
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Shellworks Raises $6.2 Million in Seed Funding

    Ulta Beauty Reports Record First Quarter 2022 Results

    Clean Over Green: U.S. Beauty and Grooming Trends

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    Glossier Announces New CEO
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry

    L’Oreal CEO Speaks About 'Responsible Consumption' at World Economic Forum

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora
    Top 20 Companies
    Henkel

    LBrands

    Revlon

    Estée Lauder
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Epopack Co. Ltd

    Big Sky Packaging

    TAESUNG

    APC Packaging

    Yuan Harng Co. Ltd.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Expert's Opinion

    Key Issues to Consider When Retailing Skin Care Online

    A new skin care report looks at key industry challenges and solutions, as customers and brands move online.

    Key Issues to Consider When Retailing Skin Care Online
    The author (R) Thom Watson
    Related CONTENT
    • APR Beauty Group Inc.
    • The Leitman Group LLC
    • PACKAGING & RESOURCES INC
    • Loop Reuse Platform Moves In-Store with Global Retailers
    • Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025
    Thom Watson, digital and beauty industry expert at Flaunt Digital12.18.20

    Creating a new skin care product or brand, involves time and often a personal investment. However, the online retailing side can fall by the wayside meaning that your brand doesn’t reach its full potential.

    Months and sometimes even years are spent on formulations, testing and the perfect packaging; but sales and marketing can often be let down by poor online user-experience. No matter how good your product is, if it’s a difficult or unpleasant experience to purchase online, competitors will be on standby with a sleek user interface, free delivery and smooth checkout functionality to steal potential customers.

    That’s why a group of industry veterans and experts from the world of beauty, marketing and online retail have put together the Skincare Report, to highlight the pitfalls to avoid and things to look for when building your online sales platform.

    Here are two key issues to consider when retailing skin care online:
    • Overcoming Physical Contact
    • Use technology to aid service

    The best skin care service inevitably requires the touching of customers’ skin. This process involves feeling for oil levels, dehydration, texture and congestion while discussing and listening to the nuances of the customer’s skin concerns and skin history.

    However, digital solutions rolled out by doctors and many health care providers this year have proven that providing similar services online are indeed possible.

    Make it Social

    Consider the use of WhatsApp, Facebook Messenger Video Calling or other online video communication services to offer consultations to customers online. This allows customers to see the products, including the beautiful packaging experience which is often overlooked online. There is a reason unboxing YouTube channels are as big as they are.

    Use Existing Talent

    While in-store footfall may be low right now, use your in-store talent to broadcast skin care consultations via social channels with willing customers, sharing their stories and showing how your brand tackles their concern.

    AI and Phone Tech

    Also, as Dermalogica has done quite well, look at integrating amazing AI platforms into your apps from companies such as Lululab or Revive. Apps like this use your customer's increasingly high-quality phone cameras to analyze skin and make recommendations.

    Overcoming Impulse Purchase Blockers

    Instant Gratification

    Consumers continue to shop in store to feed the hedonistic monster, whereas online retail can still be considered largely utilitarian (Cai et al., 2012).

    When in-store customers do not have to wait to get their hands on their purchases and use them, they benefit from instant gratification. This means they spend more.

    So, how can this be replicated online?

    Where applicable, give customers a choice of courier and be explicit about timings. Having an arrival date can be just as satisfying and exciting as having it there and then, delayed gratification, like Christmas day.

    Increase Loyalty

    Next-day delivery subscriptions, such as those offered by Amazon, Feel Unique and ASOS, can also help increase return customer rate. Shoppers know their postage has already been taken care of and this gives customers another reason to shop with you over anyone else.

    Make it Easy

    Finally, household printers are much less common now than they were 10 years ago. For customers who do not own a printer, drop-off services from brands such as Hermes or DPD can be done without printing. This further removes another barrier to returns and knowing returning something isn’t a hassle, will make them spend less cautiously in the first place.

    ABOUT THE AUTHOR 

    Thom Watson, Head of SEO at Flaunt Digital. Watson is a digital media marketing specialist with over a decade working online and offline. His experience encompasses national and international luxury and niche beauty and lifestyle brands, including consultancy with Estée Lauder Companies, Procter & Gamble and Philips Electronics.

    Watson has worked on projects with beauty industry icons such as Jo Malone, Lyn Harris, Amanda Lacey, Marian Newman, Mark Constantine. He was also author of MANFACE, the UK’s most prominent men’s skin care blog, active between 2011 and 2016.
    Related Searches
    • Skin Care/Sun Care
    Suggested For You
    APR Beauty Group Inc. APR Beauty Group Inc.
    The Leitman Group LLC The Leitman Group LLC
    PACKAGING & RESOURCES INC PACKAGING & RESOURCES INC
    Loop Reuse Platform Moves In-Store with Global Retailers Loop Reuse Platform Moves In-Store with Global Retailers
    Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025 Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025
    Pretium Packaging Acquires Alpha Packaging Pretium Packaging Acquires Alpha Packaging
    Silgan Holdings Acquires Gateway Plastics Silgan Holdings Acquires Gateway Plastics
    Jinjoo Labs Appoints Louise Caldwell as CEO Jinjoo Labs Appoints Louise Caldwell as CEO
    Tribe Dynamics To Present Tribe Dynamics To Present 'Healthification'
    Beauty Brands Pause Social Media to Advocate for Key Climate Policy Beauty Brands Pause Social Media to Advocate for Key Climate Policy
    Skin Care Brand Indeed Labs Expands into Scandinavia Skin Care Brand Indeed Labs Expands into Scandinavia
    UN Global Compact Names Knoll Printing & Packaging As Global Compact LEAD UN Global Compact Names Knoll Printing & Packaging As Global Compact LEAD
    Clinique Clinique's Iconic Black Honey Lipstick Goes Viral on TikTok
    Better Homes & Gardens Names Beauty Award Winners Better Homes & Gardens Names Beauty Award Winners
    Skin Care Brand Drunk Elephant to Launch in Ulta Beauty Stores and Online Skin Care Brand Drunk Elephant to Launch in Ulta Beauty Stores and Online

    Related Content

    • APR Beauty Group Inc.

      ...
      Aliya Anand, AVP Product Development & Marketing 05.18.22

    • The Leitman Group LLC

      ...
      Jack Leitman, President 04.01.22

    • PACKAGING & RESOURCES INC

      ...
      JUAN ARENAS, PRESIDENT 04.01.22


    • Cosmetics
      Loop Reuse Platform Moves In-Store with Global Retailers

      Loop Reuse Platform Moves In-Store with Global Retailers

      Partners with Carrefour (France), Tesco (UK), AEON (Japan), Kroger (U.S.), and Woolworths (Australia).
      09.22.21

    • Cosmetics
      Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025

      Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025

      Rapid urbanization, rising disposable income and social media exposure are driving growth, says GlobalData.
      09.22.21

      Trending
      • Ranking The Top 50 Cosmetic Companies | Beauty Packaging
      • Ranking The Top 50 Cosmetics Companies 2021 | Beauty Packaging
      • Estée Lauder Companies Faces Class Action Lawsuit | Beauty Packaging
      • L’Oreal CEO Speaks About 'Responsible Consumption' At World Economic Forum | Beauty Packaging
      • Glossier Announces New CEO | Beauty Packaging
      Breaking News
      • K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry
      • Shellworks Raises $6.2 Million in Seed Funding
      • Ulta Beauty Reports Record First Quarter 2022 Results
      • Carlyle To Acquire HCP Packaging
      • Estée Lauder Companies Faces Class Action Lawsuit
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      Nippon Paint Automotive Americas Appoints Robert Angart CEO and President
      Sustainability, Economy are Focus of BCF’s Annual Conference
      Demand for Rhino Shield Increases
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—May 28
      New Breast Implant Surgery Guidelines to Enhance Patient Safety
      Rhythm Management Group Debuts RhythmSynergy Tech Platform
      Contract Pharma

      Latest Breaking News From Contract Pharma

      iECURE Enters Agreement with Center for Breakthrough Medicines
      CPDC Enters Clinical Manufacturing Deal with CellBion
      Olon to Build New R&D Center in Italy
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry
      Shellworks Raises $6.2 Million in Seed Funding
      Ulta Beauty Reports Record First Quarter 2022 Results
      Happi

      Latest Breaking News From Happi

      Global Skincare Treatment Devices Market Expected to Grow at Over 11.5% CAGR Rate Through 2028
      Technology Cuts Plastic Decomposition from 500 Years to Three Months
      Honeywell Addresses Critical Issues Such as Sustainability, Workforce Training and Digitalization
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Flint Group, New Inks from Siegwerk and Zeller+Gmelin Lead This Week’s News
      Orion to Finish Gas Black Expansion in Germany by Early 2023
      Richard Childress Racing Shows Off New Wraps for 2022 NASCAR Season
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      UPM Raflatac accelerates label growth with acquisition
      Labelexpo Asia 2022 postponed
      Teklynx software helps Top Clean Injection validate labels
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—May 28
      Toetal Solutions Raises $1.02 Million in New Financing
      ManaMed's ManaSport Wearable Ultrasound Earns FDA Nod
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: OPV’s Future, Graphene Flagship and Japan Display Top This Week’s Stories
      SEMI Foundation Receives $1.5 Million Grant to Bolster Michigan’s Semiconductor Talent Pipeline
      onsemi Recognized by Fortune 500 for Its Transformation Journey

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login