04.01.24
E.l.f. Cosmetics debuted in a TikTok Shop Super Brand Day, which puts the brand at the front of the platform. E.l.f.’s Super Brand Day is running from March 31-April 3.
This coincides with e.l.f.’s 20th anniversary celebration as a distributor and the brand’s first anniversary as a top TikTok shop.
"e.l.f. has thrived on TikTok Shop by creatively engaging with our community and building exciting, culturally relevant moments,” said the Head of TikTok Shop US Operations, Nico Le Bourgeois. "We're thrilled to partner with e.l.f. on this campaign and showcase products that shoppers can purchase directly on TikTok Shop."
The brand highlights its Power Grip Dewy Setting Spray and released an original TikTok soundtrack. The song promotes and describes how to use the product.
“Being the first brand partner in a TikTok Shop Super Brand Day unites a unique trifecta: introducing a new product, debuting an original song, and shining a spotlight on our shop. We wanted to surprise and delight our community who have been with us since our first viral moment on TikTok,” commented Chief Marketing Officer of e.l.f. Beauty, Kory Marchisotto.
E.l.f. was an early adopter in embracing TikTok Shop as a meaningful retail partner. During e.l.f.’s TikTok Shop Super Brand Day, when customers spend $15 they will receive a free Power Grip Primer Mini.
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This coincides with e.l.f.’s 20th anniversary celebration as a distributor and the brand’s first anniversary as a top TikTok shop.
"e.l.f. has thrived on TikTok Shop by creatively engaging with our community and building exciting, culturally relevant moments,” said the Head of TikTok Shop US Operations, Nico Le Bourgeois. "We're thrilled to partner with e.l.f. on this campaign and showcase products that shoppers can purchase directly on TikTok Shop."
The brand highlights its Power Grip Dewy Setting Spray and released an original TikTok soundtrack. The song promotes and describes how to use the product.
“Being the first brand partner in a TikTok Shop Super Brand Day unites a unique trifecta: introducing a new product, debuting an original song, and shining a spotlight on our shop. We wanted to surprise and delight our community who have been with us since our first viral moment on TikTok,” commented Chief Marketing Officer of e.l.f. Beauty, Kory Marchisotto.
E.l.f. was an early adopter in embracing TikTok Shop as a meaningful retail partner. During e.l.f.’s TikTok Shop Super Brand Day, when customers spend $15 they will receive a free Power Grip Primer Mini.
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