03.25.24
Nexxus has partnered with model and entrepreneur Sofia Richie Grainge to launch its new Styling Line. Nexxus is owned by Unilever.
The hair care collection features the brand's Styleprotect Technology, which enhances the durability of any hairstyle while defending hair health and strength.
The 11-piece haircare collection is inspired by the highly sought-after hair trends taking over TikTok, the brand says.
Jessica Grigoriou, Head of Beauty Marketing and Hair Care, Unilever NA, comments, "We couldn't be more excited to be joining forces with Sofia for the debut of our Styling Line. Her influence in the beauty realm extends far beyond her stunning looks. Her engaging and approachable styling tips and tutorials have resonated with fans all over the world."
Grigoriou adds, "Through this partnership, we are showing how to get that 'fresh out of the salon' feeling, putting celebrities and consumers on a level playing field when it comes to quality, healthy hair care."
Grainge hosted a launch event on March 20 to officially kick off her year-long partnership with Nexxus. As part of the collaboration, she gathered a collection of her favorite hairstyles for fans to replicate. Followers have access to beauty inspiration and can learn more about the products themselves.
Styleprotect Technology can be found in all products within the collection, ensuring hair stays healthy, even when achieving these on-trend looks. Each custom formula within the collection contains its own mix of active ingredients that elevate personal style, from full-glam transformations to more subtle looks.
The new styling range provides a 72-hour humidity shield, 48-hour frizz control and up to 450° heat protection. Products include hair wax, creams, mousse, oil, sprays, hairsprays and dry shampoo—each with its own unique hair health benefits.
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The hair care collection features the brand's Styleprotect Technology, which enhances the durability of any hairstyle while defending hair health and strength.
The 11-piece haircare collection is inspired by the highly sought-after hair trends taking over TikTok, the brand says.
Jessica Grigoriou, Head of Beauty Marketing and Hair Care, Unilever NA, comments, "We couldn't be more excited to be joining forces with Sofia for the debut of our Styling Line. Her influence in the beauty realm extends far beyond her stunning looks. Her engaging and approachable styling tips and tutorials have resonated with fans all over the world."
Grigoriou adds, "Through this partnership, we are showing how to get that 'fresh out of the salon' feeling, putting celebrities and consumers on a level playing field when it comes to quality, healthy hair care."
More About Sophia Richie Grainge
Grainge is a trendsetter in the beauty space with over 32 million TikTok views on her ‘lazy girl bun’ tutorial. The new collection includes a product inspired by Grainge’s signature slick back bun — Nexxus Slick Stick Strong Hold Hair Wax.Grainge hosted a launch event on March 20 to officially kick off her year-long partnership with Nexxus. As part of the collaboration, she gathered a collection of her favorite hairstyles for fans to replicate. Followers have access to beauty inspiration and can learn more about the products themselves.
More About the Nexxus' Styleprotect Collection
Designed for delicate, medium, and thick textures, the collection includes five finishing products and six styling products that have a fresh rose aroma and use color-safe ingredients.Styleprotect Technology can be found in all products within the collection, ensuring hair stays healthy, even when achieving these on-trend looks. Each custom formula within the collection contains its own mix of active ingredients that elevate personal style, from full-glam transformations to more subtle looks.
The new styling range provides a 72-hour humidity shield, 48-hour frizz control and up to 450° heat protection. Products include hair wax, creams, mousse, oil, sprays, hairsprays and dry shampoo—each with its own unique hair health benefits.
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