02.28.24
L’Oréal haircare brand, Garnier Fructis has launched the Garnier Fructis Hair Filler product line. The line is inspired by skin filler technology products that are designed to reverse up to one year of visible damage.
To launch and promote to line, Garnier taped TV personality, TikTok star and entrepreneur Charli D’Amelio for a content series. The series will include seven episodes featuring D’Amelio and Board-Certified Dermatologist Dr. Muneeb Shah. The episodes will explain Garnier Fructis Hair Filler’s claim to strengthen hair.
D’Amelio will also advocate for the brand in supplemental campaigns across social media. Additionally, Garnier invested in 50 creators from diverse niches to create targeted content for the Hair Filler portfolio.
"We're thrilled to introduce the next generation of scientific hair repair with the Fructis Hair Filler systems," said Senior VP of Garnier U.S., Ali Fakih. "Drawing inspiration from the power of skin fillers, this range not only achieves inner fiber repair but also delivers a visible transformation on the outer layer, infusing strength seven layers deep into the hair."
The collection aims to transform bond repair by making it an affordable routine of professional and salon-worthy products for home use.
The Fructis Hair Filler Collection consists of three collections: Strength Repair with Vitamin Cg, Moisture Repair with Hyaluronic and Color Repair with Ceramide.
Includes: Pre-Shampoo Bonding Inner Fiber Repair Treatment, Strength Repair Shampoo, Strength Repair Conditioner and Strength Repair Leave-in Serum.
Includes: Pre-Shampoo Bonding Inner Fiber Repair Treatment, Moisture Repair Shampoo, Moisture Repair Conditioner, Moisture Repair Leave-in Serum and Moisture Repair Gel Cream.
Garnier will further promote products on the exterior of Sphere—also known as the Exosphere— in Las Vegas during the week of March 11.
In partnership with Graffiti breakthrough AI-based start-up, customers can experience the tool and the Garnier Fructis Hair Filler range in select Walgreens and CVS.
Garnier Nutrisse recently tapped Drew Barrymore to frontline its ‘Nourished Hair, Famous Color’ campaign.
To launch and promote to line, Garnier taped TV personality, TikTok star and entrepreneur Charli D’Amelio for a content series. The series will include seven episodes featuring D’Amelio and Board-Certified Dermatologist Dr. Muneeb Shah. The episodes will explain Garnier Fructis Hair Filler’s claim to strengthen hair.
D’Amelio will also advocate for the brand in supplemental campaigns across social media. Additionally, Garnier invested in 50 creators from diverse niches to create targeted content for the Hair Filler portfolio.
"We're thrilled to introduce the next generation of scientific hair repair with the Fructis Hair Filler systems," said Senior VP of Garnier U.S., Ali Fakih. "Drawing inspiration from the power of skin fillers, this range not only achieves inner fiber repair but also delivers a visible transformation on the outer layer, infusing strength seven layers deep into the hair."
The collection aims to transform bond repair by making it an affordable routine of professional and salon-worthy products for home use.
The Fructis Hair Filler Collection consists of three collections: Strength Repair with Vitamin Cg, Moisture Repair with Hyaluronic and Color Repair with Ceramide.
Garnier Fructis Strength Repair with Vitamin Cg:
Designed to strengthen and fill damaged hair formulated with Vitamin Cg, Citric Acid and a repair care complex.Includes: Pre-Shampoo Bonding Inner Fiber Repair Treatment, Strength Repair Shampoo, Strength Repair Conditioner and Strength Repair Leave-in Serum.
Garnier Fructis Moisture Repair with Hyaluronic:
Formulated with Hyaluronic Acid, Citric Acid and a repair care complex this collection is designed to moisturize curly and wavy hair.Includes: Pre-Shampoo Bonding Inner Fiber Repair Treatment, Moisture Repair Shampoo, Moisture Repair Conditioner, Moisture Repair Leave-in Serum and Moisture Repair Gel Cream.
Garnier Fructis Fiber Repair Treatment:
It works with other Hair Filler systems to repair hair with 15% Peptides and Citric Acid bond repair complex.Garnier will further promote products on the exterior of Sphere—also known as the Exosphere— in Las Vegas during the week of March 11.
In partnership with Graffiti breakthrough AI-based start-up, customers can experience the tool and the Garnier Fructis Hair Filler range in select Walgreens and CVS.
Related News
Garnier partnered with Loop to create a bottle made of plastic waste that has been considered an unrecyclable material.Garnier Nutrisse recently tapped Drew Barrymore to frontline its ‘Nourished Hair, Famous Color’ campaign.